Cec Project Briefing (Final)(2)

ROSEWOOD 3 PROJECT
The latest medium-rise residential
project in Taguig Township Central

CEC PROJECT BRIEFING 09.11.09

PROJECT OVERVIEW
SIZE OF DEV’T : 37,730.28 SQM (ALMOST 3.8 HAS)
PROJECT TYPE : MEDIUM-RISE RESIDENTIAL DEVELOPMENT
5-STOREY CONDOMINIUM BUILDINGS
LOCATION : TOWNSHIP CENTRAL, TAGUIG CITY

NO. OF UNITS/MIX : 999 UNITS (2-BR & 3-BR UNIT MIX)
2BR – 799 units
3BR – 200 units

NO. OF BLDGS : 10 MEDIUM-RISE BUILDINGS WITH LOWER GROUND
PARKING

AMENITY AREA : APPROXIMATELY 6,561 SQM

PARKING SPACES : 796 SLOTS / 80% UNIT TO PARKING RATIO
Open – 192 Parking slots
Covered – 604 Parking slots


LOCATION
Accessible via C-5 Road and a
few minutes away from Makati
Central Business District and
Bonifacio Global City, the project
is situated in the heart of the
Taguig Township Central


Distances to Business Districts

MAKATI CBD - 7.82 km
Commercial
• Market! Market! - 3.37 Km/ 10 Mins
• Bonifacio High Street - 4.35 Km/ 15 Mins
• Greenbelt - 7.93 Km/ 20 Mins
• Tiendesitas - 9.1 Km/ 20 Mins

THE FORT/BGC - 3.97 km Schools
• International School - 4.38 Km/ 15 Mins
• British School - 4.39 Km/ 15 Mins
• Colegio de San Agustin - 5.46 Km/ 20 Mins
• Assumption College - 8.33 Km/ 20 Mins

Hospitals
• St. Luke's Hospital-BGC- 4.72 Km/ 15 Mins
ORTIGAS CBD - 8.46 km • Makati Medical Center - 9.5 Km/ 25 Mins

Airport Terminals
• NAIA 1 - approx 8 Km/ 30 Mins
• Centennial Terminal - approx 8 Km / 30 Mins
• NAIA 3 - 7.51 km / 20 Mins
• Domestic Airport - approx 8 Km / 25 Mins

LOCATION

CONCEPTUAL PROPOSITIONS
• Blends modern Asian-inspired aesthetics and minimalist design
philosophy, a residential haven that connotes simplicity, inner calm, and
harmony.
• Adopts a design approach that meets the ideals of serene and private
condo living with interiors that are soothing and easy on the eyes, unit
layouts that are compact yet liveable and practical and surroundings filled
with landscapes that truly refreshes, and calms the spirit.
• Features a verdant central amenity area with clubhouse that open up to
surrounding views and multi-activity amenities, open spaces, and worry-
free services and facilities.
• The project hopes to provide residents with a calm, relaxing, and
inspiring home environment conducive to communion, discovery, and self-
renewal.


PROJECT NAME

The name was derived
The CREST is a symbol or
from a kind of tree,
emblem and connotes the
CEDAR, that represents
coming together of all the
different symbolisms in
project intended virtues-
spiritual, physical, and
healing, cleansing,
emotional in
renewal, and serenity
overwhelmingly positive
under this one
translations, including
development.
virtues of healing,
cleansing and protection.

CEDAR CREST


PROJECT LOGO

• Composed of texts that are
rendered in a clean, linear • The use of the earth-
font types evoking the clean toned brown shades (in
and minimalist design of the light and dark) invokes the
development. color symbolism of brown
as representing calmness,
• The graphic representation simplicity, austerity,
consists of the shape of the dependability, and
development, with Cedar tree steadfastness, values that
inside connoting the private will be promoted in
and tranquil world provided CEDAR CREST.
by the project.


PRONOUNCIATION GUIDE

CEDAR
sē-dər or see-dahr


VALUE PROPOSITION

WHAT The only Neo-Asian medium-rise residential development in
Taguig City with a distinct minimalist design overtone

HOW That offers a haven of tranquility, simplicity, and inner calm
with its blend of modern, Asian-inspired aesthetics, minimalist
architectural design, and resort-like amenities

WHO For the underserved young families with modest income

WHY Aspiring for a quiet and relaxed urban community living

WHEN Amidst a stressful, fast-paced, and hurried living within
the metropolis


Reasons-to-Believe
A Touch of Neo-Asian Minimalist Design
(Architecture and Building Features)
The development blends modern, Asian-inspired aesthetics and minimalist
design philosophy, resulting in a residential haven that connotes simplicity,
inner calm, and harmony. The design style provokes the ideals of serene and
private dwelling with interiors that are easy to the eyes, unit layouts that are
efficiently planned, and surroundings that truly refresh and calm the spirit.
The Neo-Asian Minimalist design features simplicity of layout; subtlety of light
and shades; calming tones, and textures soft to the eyes; clean lines and
uncluttered look.


Reasons-to-Believe
Idyllic Community that Nurtures (Amenities
and Service Facilities)
The project features a central amenity area with clubhouse that opens up to
surrounding views and amenities, including multi-activity pools, children’s
park & playground, walking & jogging trails, open spaces, gazebos, water
features, and open-air play courts, as well as worry-free services and
convenient facilities. All adds up to a residential haven conducive to family
bonding and relaxation as well as individual contemplation and self-renewal.


Reasons-to-Believe
Nearness to Everything that Matters to You
(Location)
Strategically located in the progressive city of Taguig. It is merely minutes away
from the Makati Central Business District and Bonifacio Global City. Ortigas CBD
and Quezon City in the north as well as Southern Manila like Paranaque and
Alabang are easily accessible through the C-5 Road.


Reasons-to-Believe
Inspiring the Peace of Mind You Always
Deserve (Property Management)
Lead a life away from stress as trained professionals of DMCI Homes’
Property Management Team are on hand to extend assistance to all
residents, ensuring safety and peace of mind. Property Management
services includes maintenance of facilities, garbage disposal system, 24-
hour security, perimeter fence, and facilities at the clubhouse.


Reasons-to-Believe

A Heritage of Building Excellence (DMCI Heritage)
Because the project is built and developed by DMCI Homes, you are
assured of getting optimum value of your money, exceptional features and
amenities, and a world-standard level of craftsmanship borne out of more
than 50 years experience in the construction and development industry.


COMPETITIVE LANDSCAPE
Taguig and Makati Competition


COMPETITIVE LANDSCAPE: TAGUIG CITY

DMCI Homes projects remained affordably priced versus competition in the
Makati and Taguig areas. Among DMCI Homes’ medium-rise projects in
Township Central, Rosewood Pointe is selling at an average of Php 51,500/sqm
(unit gross); Royal Palm Residences at Php 57,300/sqm.

Cedar Crest has an average of Php 48,600/sqm, which at present rate is lowest
among the DMCI Homes projects actively selling – RWP, RPR, and including
Cypress Towers (high-rise at around Php 59,000/sqm).

Other Taguig City projects with comparable pricing include Ridgewood Towers
inside Bonifacio Global City, which is considerably higher at an average of Php
48,100.00/sqm and Pacific Residences at Php 47,500.00/sqm.


COMPETITIVE LANDSCAPE: TAGUIG CITY

Based on the latest competitive scan report, comparable projects in Taguig
City were at 75% sales absorption (composed of Trion Towers, East Tower by
Ayala Land, Seibu Tower by Golden Forum Land, The Fort Palm Spring by
First Global, Fifth Avenue Residences by Robinson’s Land, and Blue Sapphire
by G&W Architects).

Prices per square meter at The Fort, specifically runs from Php 70,000 –
90,000.00. Meanwhile, DMCI Homes products’ price per square meter ranges
from Php 45,000 – 60,000.00

Condominium and residential projects in BGC, including McKinley Hill are not
comparably priced vs. Cedar Crest. These are mostly high-end projects with
price per sqm ranging from Php 80,000 to Php 120,000 or almost twice the
price of Cedar Crest per sqm.


COMPETITIVE LANDSCAPE: MAKATI CITY
PROJECT CEDAR CREST THE BEACON AVIDA SAN LORENZO TRION TOWERS

Location Taguig City Makati City Makati City BGC Taguig City
Developer DMCI Homes Geo-Estate Avida Robinson's Land
Land Area 3.7 has 9.3 has 8 has 1 ha
Type of
MRB HIGH-RISE HIGH-RISE HIGH-RISE
Development
Launch Date Aug-09 Aug 2007 Oct 2008 Jun 2007
Total Inventory 999 3,000 1,132 2,250
No. of Inventory 109 (Building 2,303 605 736
for Sale A) & 109
(Building B)
Sold 993 174 512
Available for Sale 1,310 605 224
Ave. Unit Take Up 47 23 22

Among actively selling DMCI Homes high-rise projects in Taguig City, RWP has
remaining inventory of 105 units and ave. monthly sales take up of 22 units
while Cypress Towers has remaining inventory of 303 units and ave. monthly
sales take up of 18 units.


COMPETITIVE LANDSCAPE: MAKATI CITY
Cedar Avida San
Proj Name The Beacon Trion Towers
Crest Lorenzo
Unit Mix/Type
Studio 21-26 sqm 22.08 sqm
1BR 26.00 sqm 38.10 sqm
2BR 45/ 48.00 sqm 38.00 sqm 54.18 sqm
49.5sqm
3BR 65 sqm 76.20 sqm
Price Per SQM 90,439 81,799 - 92,147 96,661 to 106,352
Positioning Nurturing Units comes with Make the city Best home to have
Spaces 1 hectare of smaller for the active,
for amenities; campaign cosmopolitan
families strategic location; highlights the lifestyle
unit highlights strategic location
ready-to-move in of the project,
standard targeting young
furnishings. professionals
and startup
families working
in Metro Manila,
especially Makati


S.W.O.T. ANALYSIS

a. Strong market hold in Township Central and Taguig City as
Strengths proven by the strong performances of Rosewood Pointe and
Royal Palm Residences;
b. Strong positioning and brand awareness of DMCI Homes
among the middle-income segment.
Cedar Crest is a brand within an already strong brand name of
DMCI Homes in Township Central.
c. Strategic location in close proximity to BGC, Makati CBD,
Ortigas, and NAIA airports
d. Pricing and value for money with development features

a. Convenience and accessibility of competition to BGC and
Makati CBD. Most competitors are within the business districts
Weaknesses
themselves like Beacon, Trion Towers, Avida and other
developers at BGC, including Filinvest and Megaworld.


S.W.O.T. ANALYSIS
a. Almost all comparable residential projects in Taguig City has
Opportunities sold out inventory, which means the market will look for other
product to fulfill the supply demand for residential homes;
b. Taguig is rapidly developing into an industrial and progressive
city and gaining popularity as an ideal business destination in
Metro Manila;

Development of C-6 road in particular, which connects C-5 to the
cities in South Manila, will have positive effects to DMCI Homes
properties as it passes very near them.
c. Prices of condo and residential home units inside BGC are
continuously escalating per sqm.

a. Planned implementation of Taguig City Hall initiated
developments (Sea and Sky Residences) and the entry of other
Threats developers in the vicinity of the Township central (R2 Builders
e.g.), the awarding of North Bonifacio properties to Megaworld
and other developments in the area like Camella.


TARGET MARKET
Demographics,
Psychographics, and
Personifications


TARGET MARKET
Primary Market / Early Nesters

Married couples (28 – 40 years) old with 1 to 2 kids, from toddler to
elementary level. Occupies middle to top management positions in
reputable companies. They are currently residing in the Metro or
Mega Manila area, own a family car, and have combined monthly
salary ranging from Php 80,000 to 120,000.

They are family-centered and consistently values familial bonds or
togetherness. They frequent nearby malls and other family leisure
spots in the metropolis and enjoy occasional out-of-town family trips
with friends and relatives.

They intend to purchase their first home within the next 1-2 years,
seeing their new house as both a family investment, where they can
nurture the family, and a family legacy that they can leave to their
children and grandchildren.


Market Personification

Oliver (32) and Kate (29)are a married couple of
two years. They are blessed with a baby girl
who’s about to turn 1 year old next month and a
boy who is 3 yrs old. For more than 10 years
they’ve scraped their way to the top of their
respective corporate ladders.

With their works and their finances steadily
growing over the years, they felt for the past few
months that the time to realize their life-long
dream of owning a home they can come to after
each day of stressful work, is now.

More important for them, they long for a home in
an environment where their children can soon
breath fresher air, play in the open space, bask in
the glorious sun and dance in the rain.


Need-Benefit Analysis
Emotional Need Benefit Activities & Link to Product/
Experience Amenity
Young urban couple Accessible to the Get home and have an early • Strategic Location
starting a family needs workplace. Travel time & dinner with your wife & kids.
to find work & family traffic are minimized • Amenities Area
Spend some quality time
life harmony to nurture allowing you & your family teaching your kids
their budding to spend more time on lessons/homework from • Affordability
relationship bonding moments & school
activities you love • Security, “lock &
leave”
Play games with neighbors
Young starting family Offers a wide variety of
and friends at the open
seeking a balance in active play and passive playfield area.
their recreational and relaxation for a more
leisure activities balanced life Go shopping every month like
you use to without worrying
A startup family A true value-for-money where to get your next house
purchase payment.
searching for a good purchase that gives you a
home deal that would lot at a price that will not
allow them to still keep empty your bank account. Spend a whole day at the
the life they lead and Clubhouse with the whole
be able to pursue other Spend quality time with family. Go swimming, watch a
interests. family and lead a hassle- movie, go on a picnic.
free life as PMO takes care
of the little things for you


TARGET MARKET

Secondary Market / Full Nesters

Married couples between the ages of 55 - 70 years old with teenage kids.
Occupies top management positions in reputable companies or own and
run a family business. They are currently residing in Metro Manila and
own several cars. They have a combined monthly income ranging from
Php 150,000 to 200,000.

They are career-driven, family-oriented individuals that value security,
comfort and convenience. They travel a lot, here and abroad, either for
business or leisure. They are members of respected business
organizations as well as exclusive organizations such as golf and yacht
clubs. They frequent important social gatherings and big business
conferences.

They may already own several properties, be it a condo unit near CBDs or
a leisure estate outside the metropolitan area, though they still intend to
buy a property either for themselves – as halfway home – and/or for
their kids – to be near the best colleges.


Market Personification
John and Jane, both doctors and aged 55 to 60, lived in
Capitol Homes, Pasig City since their marriage 25 years
ago. Their eldest son, Jonathan, has just passed the
medical board, and will take a resident’s position in
Medical City soon. Their second, Patty is a registered nurse
and has taken a post in one of the hospitals in London. The
couple’s youngest son, John John, is scheduled to
graduate from primary school.

The couple decided to give Jonathan the house in Capitol
Homes. It’s their early gift to their son who has now a wife
and 2 children of his own. They would need to relocate
soon anyway since they would be assigned to the would-
be-opened St. Luke’s Medical Center inside Bonifacio
Global City and plan to enroll John John at British
International School for his secondary education.

They also plan to enter into retirement in a community that
has a lot of open spaces, values privacy and exclusivity,
and away from the hurried lifestyle within the business
districts. They also like to have a new home where their
son can enjoy resort-type amenities without leaving their
homes or without going too far away from Manila because
of their occupation.


Need-Benefit Analysis
Emotional Need Benefit Activities & Experience Link to Product/
Amenity
Working parents yearn Cedar Crest offers Your kids are safe and free to • 24-hr security
for a secured & tranquil and fully secured have a stroll and play within
peaceful environment home environment Cedar Crest. Less worries for • Gated Entrance
for their family to live in enveloped in a nature- the busy parents
rich setting. • Perimeter Fence

Parents who want to No need to travel to far Take a dip with your kids and • Central amenities
enjoy quality time with away resorts and grandkids in the swimming
their family in the recreational areas with pool. • Parks, gardens and
comforts of their own resort- like amenities playground areas
homes complete with Have picnics at the picnic
convenient facilities and areas or watch a movie with • Strategic location
property management friends at the AV Room
services • Property
management services
Enough time to bring your
Working couple Accessible to exclusive kids to school before going to
looking for a place that schools, modern work
is accessible and hospitals, popular malls,
comes with a etc. Get a relaxing massage in
personalized service your own home for stress
relief and maximum
relaxation


TARGET MARKET

Newly-weds, Working or Young urban
startup or growing professional professionals
families parents with 1 or working in BGC,
2 kids Makati CBD, and
Ortigas CBDs


PROJECT IN FOCUS


SITE DEVELOPMENT


SITE DEVELOPMENT
ELEVATED CENTRAL AMENITIES IMPRESSIVE ENTRANCE GATE

10 MEDIUM RISE BUILDINGS WITH CLUBHOUSE WITH FULL AMENITIES
MINIMALIST ARCHITECTURAL DESIGN

PLAYGROUNDS & OPEN SPACES

VERDANT LANDSCAPING


ARCHITECTURAL CONCEPT
Architectural Style: Neo-Asian Minimalist

• The theme reflects the ageless appeal, mystique and charm of Asia, as seen
in ingenious use of materials, color and textures, but interpreted in a modern
unpretentious way.
• The goal of Neo-Asian Minimalism is to find modes of expression that
denounces complexity, move towards imbuing space with a modest sense of
spirituality, clarity and harmony.


DESIGN CONCEPT
Neo-Asian Minimalist Features
Simplicity of lay-out
Subtlety of light and shades
Calming tones and textures that
are soft to the eyes
Clean lines, uncluttered look
Only essential furniture and
fixtures are provided
Materials and finishes with less
maintenance


DESIGN CONCEPT
Benefits of a Minimalist Home

More Appealing Looks Spacious

Less Stressful Easier to clean

SITE DEVELOPMENT (Scheme 49)
LAND AREA = approx. 3.8 has.
NO. OF BLDGS = 10 MID-RISE STRUCTURES
Building No. of units # of STOREYS = 5 W/ BASEMENT PARKING
Amaranth 109 DENSITY = 262 UNITS/HECTARE
Chamomile 109 NO OF UNITS = 999 UNITS
PARKING = 796 SLOTS
Fennel 109
(604 covered and 192 open)
Hawthorn 128 UNIT MIX = 2BR & 3BR
Lavender 89
Mallow 99
Palmetto 109
Marigold 109
Roselle 69
Tangerine 69
Total 999


DEVELOPMENT FEATURES
• Grand entrance
• Electric perimeter fence
• Overhead water tank and cistern
• Garbage collection facilities
• Back-up generator
• WI-FI connectivity at the Clubhouse
• Water Station
• Convenience Store
• Laundry Station


BUILDING FEATURES
• Neo-Asian minimalist-inspired façade
• Themed receiving area at the upper ground floor
• Single-loaded, inside corridor design
• Landscaped atrium at the upper ground floor
• Covered parking at lower ground floor
• Service area at roof deck with provisions for individually
metered water and electricity
• Fire alarm and fire hose cabinets along corridors
• Elevators in all buildings
• Fire exits at both wings
• Balcony in all units


CEDAR CREST (Scheme 49)


BUILDING NAMES

From known blends of tea.
Cedar Crest is a residential
haven conducive to family
bonding and relaxation as
well as individual
contemplation and self-
renewal, much like what
tea does to health and
well-being.


BUILDING PLANS – Upper Ground Level

AMARANTH
2BR 45.00 sqm – 9 units 2BR 49.5 sqm – 8 units 3BR 65 sqm – 4 units
(gross : 75sqm) (gross : 71sqm) (gross : 88sqm and 93sqm)


BUILDING PLANS – 2ND To 5th Floor

AMARANTH
2BR 45.00 sqm – 9 units 2BR 49.5 sqm – 9 units 3BR 65 sqm – 4 units
(gross : 60sqm and 58.5 sqm) (gross : 64.5 sqm and 63sqm) (gross : 88sqm and 93sqm)


UNIT FEATURES
Provisions:
• Provision for window-type AC at Master’s Bedroom & Bedroom 2
• Provision for cable TV connection
• Provision for telephone line connection
• Provision for smoke detectors
• Provision for split-type air-con for inner units
Inclusions:
• Individual electric meters
• Individual mail boxes with keys
• Bedroom partitions


UNIT MIX
Unit Type
Total
Buildings 45.00 sqm 49.50 sqm 65.00 sqm
Amaranth 45 44 20 109
Chamomile 45 44 20 109
Fennel 45 44 20 109
Hawthorn 54 54 20 128
Lavender 35 34 20 89
Mallow 40 39 20 99
Palmetto 45 44 20 109
Marigold 45 44 20 109
Roselle 49 20 69
Tangerine 49 20 69
Total 452 347 200 999
% 45% 35% 20% 100%


UNIT LAY-OUT – 45.00 sqm


TURNOVER FINISHES
I. FLOOR FINISHES
Living, Dining and Kitchen Ceramic tiles with baseboard
Bedrooms Narra wood parquet with baseboard
Balcony Ceramic tiles with pebble washout
Toilet Unglazed ceramic tiles
II. WALL FINISHES
Interior Walls Painted finish
Toilet Painted plain cement finish above tile
III. CEILING FINISHES
Living, Dining and Kitchen Painted plain cement finish
Bedrooms Painted plain cement finish
Toilet Painted ficem board ceiling


TURNOVER FINISHES

Granite finish kitchen countertop
IV. KITCHEN AREA
complete with cabinet system

V. DOORS

Entrance Door Wooden panel door on metal jamb

Bedroom Door Wooden door on metal jamb

Toilet Door Wooden door with louver on metal jamb
Aluminum framed glass panel w/ insect
Balcony Door screen
Aluminum framed glass panel with insect
VI. WINDOWS screen (except awning windows)


CLUBHOUSE CONCEPT

• AIRCONDITIONED FUNCTION HALL
• ENTERTAIMENT ROOM
• FITNESS GYM
• WATER STATION
• LAUNDRY PICK-UP STATION
• CONVENIENCE STORE
• GAME ROOM


AMENITIES CONCEPT

• LEISURE POOL
• KIDDIE POOL
• LAP POOL
• PLAYGROUND
• JOGGING PATHS
• GAZEBOS
• PICNIC AREAS
• BASKETBALL COURT


PMO SERVICES
• 24-hour security, with roving personnel
• General maintenance of common areas
• Move-in assistance
• Utilities application and payment
assistance
• Realty tax payment assistance
• Taxi call-in service
• Organizing of community events
• Newspaper delivery*

*Service available for a reasonable fee


MILESTONES

Amaranth Building – Target RFO by May 2011

Chamomile Building – Target RFO by July 2011


LAUNCH MARKETING
PLANS & STRATEGIES


Branding


Communication Tagline

NURTURING SPACES. EVERYDAY.


Marketing Materials

1. MARKETING SHOWROOM AT DHCC – opening on
September 2009

2. MODEL UNIT located at Township Central Information
Center – opening on November 2009

3. SCALE MODEL – 2 units
1 unit is to be placed at the Information Center on September
15th
Other smaller unit for booth exhibits available by end of
September


Print Advertising and Publicities

1. Print Ads – release in Philippine Daily Inquirer and Philippine Star
upon the issuance of License to Sell (LTS) in 2010.

2. Print Supplement – two stories in November in time for the project’s
grand launch (Architectural Theme and Target Market stories) is
aimed at generating awareness about the project.

3. Press Releases – The release of project featured articles and stories
are targeted to drum up interest for the project starting this
September, the project’s scheduled soft launch.

A line up of two (2) stories per month or a total of six (6) PR stories
for the year is projected to reinforce Sales Efforts and achieve the
level of inquiries targeted for the project.


Approved Print Ad Concept
• The copy provided in the concept
features several elements that is
united by a common theme: the
minimalist theme of the
development;

• The concept focuses on family
and family relationships. It
espouses a more personal, familial,
homey feel.


Supported Marketing Activities
1. Grand Open House – To maximize word-of-mouth advertising, a Grand Launch
event for the project will be held in November (target).

The Grand Launch event is targeted to consist of Model Unit and Sales Office
inauguration and Groundbreaking Rites to usher in the project’s launch.

2. Mall Booth - To broaden the target market, merchandising booth display in
shopping malls and commercial centers will be scheduled from September to
November this year.

Targeted malls include the following:
• SM Megamall – ongoing mall booth display of DMCI Homes’ projects, CEC for
scheduling;

• SM Bicutan – to target upgraders and startup families from nearby Paranaque
and Southern Manila;

• Cash & Carry/Waltermart/SM Makati – to target the working class of Makati CBD;

• The Podium and SM Pasig – to target the always-on-the-move Pasig City,
Pateros, and San Juan residents;


Selling Kits/Collateral Materials

1. Leaflets already available for sellers’ saturation
2. Flyers by end of September
3. Brochure by 1st week of October
4. Perspectives and Walkthrough CD by end of September


Leaflet – already available


Flyers – End of September 2009


Brochure – 1st Week of October 2009


Still Perspectives


FUNCTION HALL INSIDE THE
CLUBHOUSE

GAME & LOUNGE BAR

CLUBHOUSE FACILITIES


BUILDING A


BUILDING B


Merchandising
ON SITE
1. Billboard
2. Production and installation of 2x3 directional signage from Diego
Silang archway leading to Acacia Lane and to the project site;

OFF-SITE
Along Diego Silang and the immediate C5 Road vicinity areas will be
saturated with Cedar Crest merchandising materials, including:

Production and installation of ten (10) pieces BCDA board ups along
Diego Silang street starting October 2009;

Installation of Diego Silang Pedestrian Overpass Billboard along C5
starting November 2009;

Installation of minimum twenty (20) pieces lamp post banners along
C5 (northbound and southbound) starting October 2009;


Lamp post banners compre


Flyer Compre

Nurturing Spaces. Everyday. Soon.
324-8888 • www.dmcihomes.com


END OF PRESENTATION


Cec Project Briefing (Final)(2)

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