1.
How to unleash your
business potential...
The
Trailblazers Roadmap

2.
I believe we are living through a unique time in history where the rapid development of
technology and globalization has made it easy for us to live lives with more money,
meaning and freedom. Social and technological innovations are making it safer, more
accessible and more profitable than ever to own your own business. The opportunity to
align your desires with profitable work is greater than most of us dare to believe.
Yet there is a paradox to navigate; a low bar of entry into the business arena (hence all
the noise) and a high bar for success. The conventional maps of success no longer work.
Extraordinary business wins and that takes extraordinary leadership.
I believe in better business for a better world. New ways of thinking in the digital age that
recognize the speed of change and the interconnectivity of technology. Whether you
choose to fight the changes or embrace them is up to you. The opportunities of today won’t
last forever. Some of us are being called into the new paradigm, to break new ground in
business and leadership,. We are the individuals who are willing to blaze a new trail…
We are the leaders who are ready to inspire new ways of working, have a meaningful and
sustainable impact in our world and we’re developing hugely profitable businesses along
the way. Are you one of us?
Are you a TRAILBLAZER?
Read on and find out…

3.
SECTION ONE: YOUR INNER FIRE

4.
Acknowledge
your passion
What sets your world on fire?
You know it when you feel it. That
sense of aliveness that truly gets
you moving, the thing you can’t
NOT do, otherwise you won’t
consider your life to have been
well lived. That’s the thing you
MUST do. You know it’s
inevitable... right?

5.
What are you listening to?
Slow down and listen. Listen to yourself, listen
to others and listen to the world. Listening is the
doorway to everything that matters. Listen to
awaken your heart and stay in presence with all
that is beyond your awareness. Deepen your
relationships with the things that matter.
Listen deeply

6.
Disrupt yourself
What is calling for a transformation?
You will be aware of something that wants to change. To get you out of the
box of your habitual behaviors and to journey beyond your learning edge.
Strap on your courage, acknowledge what wants to happen and leap into
the unknown - after all that’s where the magic happens.

7.
What is your purpose, cause or belief?
Knowing your why unlocks a powerful
energy in your life. It inspires you to get
out of bed in the morning to live the life
you truly want to live, to become the
person you want to be and to make a real,
honest to good difference in the world.
Uncover your why

8.
Know what you
stand for
What matters most to you?
For you to be at your most powerful
you need to live in alignment with
what matters most. You need to lean
into your edges about expressing
yourself fully within the world. Be
bold. Cultivate your courage and
always be prepared to live by your
own highest standards of integrity.

9.
Be extraordinary
What is uniquely you?
There is an energy, a life force that
wants to be expressed through you
and only you. It reveals itself in your
unique strengths, your passions and
the things you do with incredible ease
and flow. You have a unique
contribution to bring to the world and
the world needs you. We need you to
come out from behind yourself and be
YOU. Nothing more, nothing less.
The world is waiting.

10.
Step up and lead
Why should anyone be led by you?
Everyone is a leader. The energy of your
natural leadership lies within, it remains
there waiting to be rediscovered, no
matter how much your light may have
faded over the years. Finding it requires
a process of unlearning, of reconnecting
to your very core. It is calling to you, to
develop your presence. Now is the time
to define your vision and your strategy
for life and lead your day from this
place.

11.
Open your heart
What prevents you from opening?
We have all faced challenging
situations that shook us to our very
core, and caused us to contract
away from the pain. A closed heart
doesn’t inspire. Who we were
yesterday does not have to be who
we choose to be today. Open your
heart anyway. Share the love and
notice the difference when you open
fully to your life, your relationships
and your business.

12.
Write your
manifesto
What will you take a stand for?
We all want to know what you are
passionate about, what drives you?
What is your deeper why? We want
to know if you resonate for us. Take
some time and define your
manifesto, your reason for being
and ultimately why people should
do business with you. We want a
compelling reason to stand beside
you, to believe what you believe.

13.
Drive for
excellence
Where can you be
extraordinary?
All it takes to go from
ordinary to extraordinary is a
little extra… what’s yours?
Don’t settle for anything less
than excellence. Excellence
in business and excellence in
life. Believe in yourself to
align with excellence, to
make it possible for everyone
to benefit from the best you
have - if they’re interested.

14.
Overcome your fears
What scares you the most?
Learn to live without the fear of failing, it will
only hold you back and keep you stuck in a place
too small. Notice your fears. Acknowledge the
positive contribution they bring to you. Honor
your needs, then strap on your courage and do
the thing you’re most scared of anyway.

15.
Be radical, real and
resonant
What resonates for you?
Resonance teaches us from the inside out, to learn from
our mistakes, to constantly improve and strive forward. It
calls us to engage and inspire, to stimulate conversations
and challenge the world we live in. It’s not enough to hold
the knowledge we must live into it’s wisdom.

16.
SECTION TWO: BLAZE YOUR TRAIL

17.
What do you desire the most?
You are at the very core of
your life and business. Who
you are becoming as a leader
defines the quality of your
success. Come home to
yourself at your very core. Get
clear on what you want. Write
it down. Co-create your own
destiny.
Define what
you want

18.
Live by your own rules
How ready are you to live the life you want to live?
Unlock your energetic intelligence. Develop your personal presence and
design a life and business that fully expresses your passion to make a
difference in the world. Align and integrate life and business. Build momentum.

19.
Focus on what matters most
What is non-negotiable?
Your network and quality of connections are mission-critical in today’s
highly connected world. Optimize your brand in the digital space.
Learn to open fully in dialogue with your business and tribe. Redefine
your business, career and life in relationship with what matters most.

20.
Who cares?
What do your customers care about?
Take the pulse of your market regularly. You need to know
what they want and need and how they are impacted by the
changing landscape of life and business. What are they
seeking? Who are they listening to? What will it take for them
to turn to you as a trusted advisor?

21.
Exclusive
price
What are you worth?
It feels like a personal
question doesn’t it? And
it’s not. It’s a business
question. It’s not what you
think that matters it’s
what your customers are
prepared to pay. They will
only pay for the value
they perceive so ensure
you are clearly
communicating your
value so you can charge
effectively.
Value > Price > Cost
= Success

22.
Deliver incredible
value
How can you add incredible value?
Customers want to emotionally connect
with you, they are wired for a great
experience. Forget Business to
Consumer your business needs to be
Human to Human. How are you
intentionally moving people through
your buying experience so they really
understand your incredible value?

23.
Accelerate your
speed of
implementation
What do you need to do or stop doing?
JFDI. Tackle the tough challenges,
address real issues as they arise and get
better results faster by committing to
implementation and course correcting
as you go. Speed of implementation is
the only competitive advantage left in
today’s market.

24.
Open for
business
How easy is it to do business
with you?
Navigating today’s business
landscape can be challenging
for the most savvy consumer.
There is so much noise in the
marketplace you need to stand
out and make it incredibly easy
for someone to do business with
you. Define the ease of flow for
your customer experience
including high touch points for
before, during and after the
sale. Find the irritations from
the customer perspective and
remove them.

25.
Take a stand for their success
What will show your customers you care?
It doesn’t matter what industry you are in, you need to care for
your customers and make their success your success. Help them to
find new ways to improve their personal effectiveness, deepen their
relationships and manage greater complexity. New business tools
that move and inspire people, stories that inspire growth and build
community around your brand.

26.
Develop the intelligence of your business
What does your business want from you?
Listen deeply to your business and allow the work to emerge through you. Be the artist, the
creator, the alchemist and build your body of work as your contribution to the world. Awaken
the deep untapped intelligence of your business.

27.
Disrupt and innovate
What is the dent for you to make in the Universe?
Digital technology is rapidly changing the business
environment and you need to make a choice; to
embrace disruptive innovation or be disrupted
yourself. Be the creative force in your market and
secure your competitive advantage by innovating
faster than anyone else.

28.
Fail faster
How can you learn from your mistakes?
Failure is not an option in today’s rapidly changing
marketplace it is an essential tool. Know this and don’t let
it hold you back. The faster you fail and learn the faster
you will know what it takes to succeed. Simple really.

29.
SECTION THREE: CHANGE THE WORLD

30.
Start a movement
What moves you?
People want a new kind of relationship with the leaders and companies
they work with. They want to be active participants and co-creators
instead of passive recipients. New models of business are emerging
that focus on dialogue rather than monologue. Build your business as
one that listens deeply to your tribe, with the capacity to not only
communicate but forge quality relationships, building grass roots
movements online and offline.

31.
Leverage technology
How can digital technologies expand your impact?
Inspire a deeper conversation in business to engage
people who are consciously connected and digitally
empowered to make a difference in our changing world.

32.
Build systems and structures
What structures can take the stress of your shoulders?
Structure = freedom. Seriously. You need clearly defined
structures and systems to take the stress off your shoulders so you
can be free to do your best work. A framework of essential steps
ensures consistent levels of excellent service reach your
customers every time, without fail.

33.
Align to one operating system
What is your B.O.S.S? (Business Operating Structure & System)
Just one clearly defined operating system is all you need,
completely aligned with your vision and defining shared
responsibility for every team member. Just one.

34.
Celebrate your victories
How much progress have you made?
Define the metrics that will show your tangible
progress over time. Evaluate your ability to inspire
and be inspired, your impact (breadth and depth) and
your income. Build your own personal confidence
through mastering the art of visible progress.

35.
Collaborate
Who do you want to co-create with?
Now is a time of deep collaboration and cross-pollination in order to innovate
and evolve . The most successful companies are open to collaboration. Be
willing to share your best knowledge, your best ideas and bring the best of
yourself to the table.

36.
Continuously evolve
How much do you invest in your own personal growth?
Show up, reach out, communicate and transform. Change the landscape and redefine your
industry. Break the rules. Learn constantly. Let’s support each other in our individual and
collective evolution.

37.
Lead the field
How can you inspire others?
Express your passion in everything you do.
Allow your light to shine brightly, lift people up,
ignite their energy. Help others to fall in love
with life again. Help them find the shared
passion to connect the dots and live their
dreams.

38.
Go global
How big an impact do you want?
It has never been easier to have a global impact
as it is today. It is possible for you to transcend
international borders and build a platform of
influence so diverse it reaches all corners of the
globe. What are you waiting for?
Go global

39.
Spread happiness
What brings you joy?
Life is too short to be unhappy. Enjoy
yourself. Spread positive energy
wherever you go. Remind yourself to
breathe deeply and appreciate the
moment. After all, living in the moment
could be the meaning of life.

40.
Make a positive contribution
What breakthrough is calling
you forth?
Be proud to be human, full of
energetic potential. Stay
grounded and connected in your
humanity. Have the self honesty to
admit when you’re wrong and the
courage to change. Your freedom
lies in your ability to break
through limitations both real and
perceived. Liberate yourself first.
Liberate
humanity

41.
Leave a legacy you
can be proud of
What will be your long term impact?
This is the million dollar question, the answer
defines your purpose, your reason for being
and doing what you do. This is your why that
lies just beneath the surface of your
awareness, outside of your comfort zone. You
know the thing, it scares you. If it doesn’t
scare you it’s not your true legacy. This is the
stuff of your dreams, long forgotten, the things
that will really make your life worth living.
This is your true calling. It takes commitment
and dedication to walk this path… Are you
ready to not only define but LIVE your legacy?

42.
Are you willing to be amazed by what we could create
together?
Imagine yourself at the edge. You want to walk forward but
can’t see how to make this happen. You are stuck at the
edge of what you know, sensing that your success lies just
beyond the horizon. I don’t believe you need to worry
about the edges. They are literally everywhere in today’s
business environment. All you need is a map to take you to
the next level and a little courage to take the first step.
If my message resonates with you, I am interested in
exploring how I can make an extraordinary difference to
your life and business. I want to call forth an energy so
powerful from deep within you that nothing will stop you.
How can I help you transform your life and business?
Call 407 259 2412 or email Jayne@JayneWarrilow.com
and let’s talk. No hard sell. I’m as interested as you to see
if we’re a good fit.
Trailblazers…

43.
“Supporting fellow world changing visionaries to lead from the inside out…”
Jayne Warrilow is the real-deal. She walks her talk of being authentic, being passionate
about a more loving world and supporting fellow world-changing visionaries to operate
and lead from the inside out. Jayne is a charismatic speaker and thought leader who
holds the attention of very senior leaders who are already changing the world in grand
and practical ways. If you are a world-changing visionary or leader - you will be well
served by hiring Jayne to coach, speak, lead a global initiative or all of the above, for
your organization.
www.PeterJReding.com
Peter J. Reding, Founder and Executive Coach

44.
“She will not let you settle for the status quo…”
Simply put, Jayne Warrilow is brilliant. I meet tons of coaches who are annoying echoes.
Jayne, in my opinion is an original voice who listens, connects, nudges you to get out of
your way and will not let you settle for the status quo. She has the substance, the class,
and insight to help executives in the C-Suite and everyday people shift their thinking and
change their behaviors forever. My life and business is doing so much better now that I
have refocused my vision and followed Jayne's advice. She has left a brilliant imprint on
me and for that I am ever grateful.
www.simontbailey.com
Simon T. Bailey, Executive Advisor, Career Mentor and Keynote Speaker

45.
“A massive impact on both my professional and personal outlook!”
Jayne has had a massive impact on both my professional and personal outlook. Her
valuable input and coaching has challenged my thinking and has helped me raise the bar
in terms of my own performance. Jayne is very different to other coaches. She is a person
who pushes the boundaries, believes that anything is possible and truly inspired me to
unlock my potential. Jayne is more than a coach. She is a consultant, mentor and coach.
She is extremely challenging but in a very positive way, consistently adding value, open
to feedback and truly authentic. If you want a coach who is going to have a dramatic
impact on your business and your life then I cannot recommend Jayne enough.
www.momentumss.com
Pete Evans, Momentum Sales Solutions Ltd

46.
“One of the best business decisions I ever made…”
From the moment I interviewed Jayne for an online broadcast, I knew that I had to work
with her. My challenge was not how to build a business but rather, how to expand my
current one in a skillful way. I wanted to work with someone who had already expanded,
and modeled the kinds of changes that I wanted to make. So, the minute I heard Jayne
was running the Resonance Project, I purchased my place. I also opted to work with
Jayne on a one-to-one basis. This was one of the best business decisions I have made.
Each session with Jayne represents a huge shift in the way I experience and perceive my
business. She’s given me the edge to define so many grey areas in my business. Each time
I have seen results immediately, and have expanded as a result. Each session is like being
met by a very dear friend who totally has your back and won’t let you hide from the
pieces that are holding you back. She sees things that I don’t see myself, reflects them to
me, and as a result, things shift immediately. I would highly recommend Jayne to anyone
who is seeking a highly skilled coach and mentor in their business. She is an industry
leader of the highest calibre. www.SashaAllenby.com
Sasha Allenby, co-author of Matrix Reimprinting Using EFT, author of Write an
Evolutionary Self-Help Book

47.
“A strong foundation for my business…”
I was fortunate to do coaching with Jayne for a little over a year. It was truly a
transformational time in my life. I hired Jayne as my business coach to help me launch
my small business and build it from my heart. I was embarking on foreign territory and
had a strong desire to succeed, yet was also aware of fears I had on how to make it work.
Jayne was an excellent mentor for the business structures and processes I needed to put
in place to build a strong foundation for my business.The real gift I received from my
coaching was building my personal brand. Jayne is a powerful coach. She can guide
those who are edge walkers, finding or creating something that doesn't exist and bringing
it to life in the world. If you have a deep calling inside you that you want to answer, Jayne
can help you unlock your gifts and live with full resonance
www.lightcompass.com
Tara Peyerl, The Light Compass

48.
About Jayne
Jayne Warrilow is founder of JW International, a
global coaching and development company with
a focus on resonance as the key driver of
individual and organizational success. Jayne
specializes in high octane business growth. As a
master coach Jayne is passionate about
developing leaders and businesses that inspire
the human spirit. A natural edge-walker, she has
enabled global executives worldwide to take a
stand, create radical new rules of business,
generate systemic change and transform their
leadership for game changing results. Her
unique methods have brought the flow of energy
from the C-Suites of global corporations to the
home offices of solo business owners igniting the
charge that leads to business success. And her
growing body of work, through her brand
“Resonant Coaching” is having a significant
impact on the business world as she redefines
coaching conversations using the language of
resonance to accelerate both coach and client
results.