This document analyzes fluctuations in the prices of raw cotton and cotton yarn in India. It discusses the textile industry and Vardhman Group, a major textile company. It outlines Vardhman's vision, mission, products, and functional departments. The document describes the objectives, methodology, limitations, findings, and conclusion of the analysis, which examined factors influencing cotton prices both domestically and internationally, and found that government restrictions and biological factors were major contributors to price fluctuations.
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1. Analysis of Fluctuation in Prices of Raw Cotton & Cotton Yarn Presented by: Prabhjot Kaur 94972238294
2. Textile industry is one of the India’s oldest industry. It is the second largest employment generator . The industry uses a wide variety of fibers . India contributes to around 12 percent of the world's production of cotton yarn and textiles. Introduction to Textile Industry
3. Contributes about 34% of total exports. India is the second largest producer of raw cotton & cotton yarns and fifth in production of synthetic fibers. Cont…
4. Set up: 1965 Steel:1973 Sewing thread:1982 Fabric weaving:1990 Acrylic fiber: 1999 VARDHMAN Group
5. “TO BE GLOBALLY RECOGNIZED AS A LEADING SUPPLIER OF QUALITY PRODUCTS.” Vision
6. “BEING WORLD CLASS SPINNERS BY PROVIDING HIGHEST QUALITY PRODUCTS WITHIN MINIMUM COST”. Mission
8. Largest exporter of cotton yarns. Largest range of textile products. Second largest producer of sewing thread in the country. First in Indian textile industry to get ISO certification in yarns and sewing thread. Major Highlights
12. MIS Exports Finance Marketing HR Taxation EDP & IT Projects & Planning Functions of departments
13. STRENGTHS Good Brand Equity. Good technological base with Foreign Collaboration. High Quality Standards. Increasing Production Capacity. Own Research and Development department. SWOT Analysis
14. WEAKNESSES Comparatively high prices. Lesser degree of promotional activity. Long Hierarchy. Cont…
15. OPPORTUNITIES As quality is good and prices are comparatively high, Vardhman can always easily liquidate stock pressure by slight reduction in prices. Strict payments are strengths at times as well as weakness. If a moderate policy, as per present conditions are adopted, the dealers and customers shall be attracted to buy more and regularly. Shortened hierarchy shall provide hope for better customer service. Cont…
16. THREATS Smaller players in the market are using Vardhman’s process as a shield to push their product at lower prices. Capacity of Yarn Spinning is increasing rapidly in comparison to increase in market size, resulting into the addition of new players. This would result in price cuts, liberalization of payment, terms and conditions etc. the various functional areas. Cont…
23. To understand the domestic and international market of raw cotton and cotton yarn. To analyze the fluctuations in prices of raw cotton and cotton yarn. To find out the basic reasons for the fluctuations in prices of raw cotton. To determine the impact of price on the demand of cotton. Objectives
24. Research design: Descriptive Data collection: Primary & Secondary Universe: All the suppliers who supply raw cotton. Population: All the suppliers who supply raw cotton to Vardhman. Sampling design: Convenience. Sampling unit: Any respondent who is working with Vardhman as supplier of raw cotton. Sample size: 10 Research Methodology
25. Data collection error may be there due to wrong response from respondents as some time they are not the right person who takes actual decisions. Some of the respondents can hide the real information. Sample size cannot always represent the whole populationas sample size is 10 only. Limitations of the study
45. the Government withdrew the 7.67% concession (exports benefit) given to cotton yarn exporters under the Duty Entitlement Pass Book (DEPB) scheme vide notification dated 21.04.2010. the Government withdrew the 4% concession (exports benefit) given to cotton yarn exporters under the Duty Drawback Scheme vide notification dated 29.04.2010. Govt. decisions to control cotton yarn exports
46. the prices of cotton yarn in the domestic market will be reduced by at least Rs. 5/- per kg. in the short run and Rs. 10-15/- in the long run. Cont….
58. Table: shows to what extent recession affected the prices of cotton
59. Table: shows the opinion of suppliers in context of fluctuation of cotton price in future.
60. Cotton exports are freely allowed, and rightly so, this makes domestic cotton prices follow international prices. Cotton accounts for 65-70 per cent of the yarn cost and a 35 per cent increase in cotton prices means a 20 per cent increase in yarn prices. Power constitutes the second most important element of cost; this has gone up by 30- 40 per cent due to power cuts and the need to buy power from the open market or generate it using liquid fuels. For mills that pay the full cost of power, it accounts for 15 per cent of the yarn cost in normal conditions; in today's situation, it is as high as 20-21 per cent. Findings
61. There is going to be an increased shortage of yarn in days to come, as the per consumption is increasing day by day in India. Biological factors are considered as the most important factors which influence cotton prices. Demand is fluctuating as the prices are not stable and in future prices are lightly to rise. Cont…
62. From the study it is concluded that government restrictions played a vital role in controlling the cotton and cotton yarn prices. In order to control the rising in international export of cotton yarn, government had to impose restrictions, which resulted in fall in price. Study also concludes that there will be rise in cotton prices in future as well. Biological factors and other factors have also been responsible for fluctuation in prices of cotton. Conclusion