Jay Sullivan

Greater Chicago Area United States

Principal

Consumer Products

Brands are promises to customers. If you have the right offer & deliver on your brand promise, your business will grow. Helping clients gain insights into shopper needs and helping companies grow their brands using new digital, mobile and shopper tools. Experience deepens my perspective: managing brand P&Ls (Kraft, Quaker & ConAgra); consulting on strategy (SymphonyIRI & Ipsos ASI); consulting on digital marketing technology (Epsilon). Keys to success: 1. Ask the right questions. 2. Look at the data and the competitive situation. 3. Think about needs like a customer. 4. Improve execution & delivery on the brand promise. Specialties: Shopper Marketing • Digital Marketing • Mar...