2. Who Uses the Internet When Looking for Information About a Nursing Home? according to a 2006 study referenced on iHealthBeat.org 53%: Family of members of assisted-living residents 31%: Family of members of nursing home residents 23%: Elderly living in high-rise buildings Facebook usage: As of July 4, 2009, the percentage growth of Facebook users 55+ has grown 513.8% (from 954,680 to 5,859,160 according to eweek.com) Twitter usage: 20% of users are 50+ 45-54 year olds are 36 percent more likely than average to visit Twitter, making them the highest indexing age group (according to eweek.com) Web usage: From 2005 to 2008, Web usage almost doubled for users 76+, and it increased about 10% for both users 40-44 and 45-49.
9. Case Study IYP and PPC Skilled Nursing- Four State Campaign: Internet Yellow Pages (2 months) : 125,000 impressions/month Around 2% clicks Fixed cost placement Pay Per Click (5 months) Over 2 million impressions 7.5% of clicks make a phone call… 22% visit the facility page 1 : 112 ROI
14. Sneezers(Magpie Ads) SEEDING DRIVE TO Landing Page (Find a Facility) SNEEZE Join our BLOG, FACEBOOK PAGE, TWITTER OR NEWSLETTER
15. Case Study Social Networking AMS- Male incontinence event (7 days to promote): Males 55+ / Chicago-targeted event Twitter: Over 1,000 followers and 360 clicks to the event Event was filled SeaBlue Prostate Cancer Walk $16K budget for social networking instead of print 2 weeks results – 8 weeks to go Facebook Page: 365 fans Twitter Followers: 3,144 followers Total clicks to site: 1,982 (anticipated from print: 1,000 clicks over 10 weeks)
16. Examples Blog maintained by a resident of a The Clare, a senior high-rise on Chicago's Gold Coast: http://seniorwriter.blogspot.com/ Blog is approaching 50,000 visitors Ericson Living, a senior living facility, posted videos of their Wii Championship on YouTube: http://www.youtube.com/watch?v=Pzp8S_7yspM Video has 628,845 views and 2,023 ratings