From E-Learning to We-Learning &
m-LearningUnderstanding the Mobile and Social Learning Marketplace<br />Josh Bersin<br />President and CEOOctober, 2011<br />

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Research for This Presentation<br />

When did the World Change?The
Mobile, Borderless Workplace<br />Peer<br />Candidate<br />Customer<br />Employee<br />Manager<br />Partner<br />Mentor<br />Contractor<br />

Fundamental Shifts in Technology<br />

Explosion in Mobile Internet Market<br
/>

New Devices Transforming Business<br />Volume:
More than 1.3 billion mobile phones on the market today<br />Tablets Rule: Apple sold 8 million iPads in Q2 alone, up from 14 million in all of 2010. Goldman Sachs estimates 55 million tablets sold in 2011, vs. 409 mm PCs.<br />Constant Use: 34% of mobile phone users under the age of 34 “sleep with their mobile phones”<br />Video: YouTube now delivers more hours of video each day than all the traditional networks combined, 69% of all web traffic today<br />Platform Changes: Apple and Android expected to capture 73% of all mobile phone browsing in 2011 (but not in business yet)<br />Gamification: The fastest growing application on mobile devices is games (23%)<br />Big Data: Data traffic on mobile devices is growing at 54% cagr and 2/3 already have 3G, this is the decade of BigData.<br />Consumerization: Employees expect the consumer experience they have at home at work.<br />

How Rapidly Mobile has Changed<br
/>apps and<br />location aware<br />internet device<br />smart phone<br />portable<br />transportable<br />Voice, Text<br />Graphics, Mouse<br />Video, Touch, Fingers<br />

Tablets Start to Takeover<br />Camera<br
/>Laptop<br />Voice<br />Movie<br />Player<br />NewsReader<br />Book<br />Reader<br />Remote<br />Control<br />Game<br />Player<br />Sales<br />Tool<br />In-Store<br />Device<br />Inventory<br />Tool<br />Learning<br />Tool<br />

Mobile Devices Now Used for
Everyday Life<br />

What would You Be Willing
to Give Up for a Week to Keep your Mobile Phone?<br />Brushing teeth: 22%<br />Sex: 33%<br />Exercise: 54%<br />Caffeine: 55%<br />Gaming is now the fastest growing application on mobile devices<br />

What does this mean for
corporate learning?<br />

Evolution of Learning SolutionsTechnology and
Strategies have Evolved as Tools Evolve<br />Learning Paths<br />Role-Based<br />Competency-Based<br />Learning<br />Career Development<br />Deep Specialization<br />Leadership Development<br />Rich Catalog<br />University<br />Instructional Design<br />Kirkpatrick<br />Rapid E-Learning<br />Information vs. Instruction<br />Search, Collaboration, Community Information Architecture<br />E-Learning<br />Get Materials Online<br />BlendedLearning<br />Collaborative / Social<br />Learning, Content Mgt,Rich Media<br />Interactivity<br />Simulation<br />LMS<br />E-Learning Platform<br />LMS<br />Enterprise Learning Platform<br />Learning Portal<br />Blogs, Wikis, Twitter,<br />Mobile, and Social Networks<br />Get MaterialsOnline<br />Expand, Blend<br />Improve E-Learning<br />Solve Talent<br />Problems<br />Informal Learning<br />Skills & Specialization<br />Mobile Internet Everywhere<br />Location awareness<br />Information Feeds<br />Learning and Performance Integrated<br />2001<br />2004<br />2011<br />2007<br />2015<br />

The Traditional Way we Think
about Training…<br />Learning Programs<br />Formal Program Design<br />(ADDIE or other)<br />Approaches<br />Organization, Governance, and Management<br />Learning Architecture<br />Disciplines of L&D<br />(Instructional Design, Kirkpatrick, …)<br />Tools and Technology<br />(LMS, Development Tools, …)<br />

The Modern Approach<br />Learning Programs<br
/>Audiences, Problems, and Environment<br />Informal<br />Formally<br />Designed<br />Training<br />Social<br />On-Demand<br />Embedded<br />Approaches<br />Organization, Governance, and Management<br />Learning Architecture<br /> 20% 80%<br />Disciplines<br />New Disciplines<br />Tools and Technology<br />New Tools and Technology<br />Learning Culture<br />Bersin & Associates Enterprise Learning Framework®<br />

3 Forms of Informal Learning<br
/>On-Demand<br /><ul><li>E-Learning Courseware

Search

Books, Articles

Videos

Podcasts

Learning/Knowledge Portals

Job Aids</li></ul>Social<br /><ul><li>Wikis, Blogs, Forums

Expert Directories

Social Networks

Communities of Practice

Conferences &Colloquium

Coaching & Mentoring

Facebook, LinkedIn, …</li></ul>Embedded<br /><ul><li>Performance Support

Reference Information

Feedback

Rotational Assignments

After Action Reviews

Quality Circles

Development Planning

Applications

Games</li></ul>Types of Informal Learning<br />Mobile
as a<br />transformationalopportunity<br />Mobile as an <br />enabler<br />Mobile as an <br />accelerator<br />

What are some applications for
mobile learning?<br />

Ever-Widening Range of Mobile Learning
Applications<br />

Keller Williams Realtym-Learning used for
formal sales training<br />U.S. franchise real-estate firm describes themselves as a coaching/training company that happens to be in the real estate business.<br />Mobile extension to video in the classroom is now a mobile content library.<br />MP3, MP4 file formats for audio and video download to mobile devices (iPod / iPhone, BlackBerry, media player)<br />Core business skills, technology, leadership, inspiration, culture, events, and commercials now being distributed<br />

AccenturePodcasting around the world<br />Strong
need for on-demand access to easily consumable content.<br />Leaderships wanted a channel to quickly refresh associates on timely topics.<br />Low-cost ($3-$4 per person) podcasting using existing conferencing bridge system.<br />Subscription or search access via mobile device.<br />Minimal time, no new tools needed.<br />96% reduction in cost over courseware<br />80% reduction in cost over rapid e-learning<br />In first six months 20,000 employees used them<br />

Kelley Executive Partners and Coca-ColaAlternative
Reality Game<br />Need to train Coca Cola managers and executives about how social media is being used by young customers around the world<br />Created an alternate reality game (ARG) that combines social and mobile technologies, along with collaborative and competitive team problem-solving.<br />21st century version of an interactive business simulation. Free technologies are used. Costs are the resources required for facilitating/coaching/instructional design.<br />Most recent was over 4 days, included 16 executives.<br />Used microblogs, blogs, YouTube videos, GPS, and smartphones to send and receive information from the game’s story. <br />

Learning Integrated with Applications<br />Learning
Integrated into the Application<br />

Learning Integrated into the Application<br
/>

Learning Integrated into the Application<br
/>

Learning Integrated into the Application<br
/>

What are the solution providers
to use?<br />

The Mobile Learning Marketplace<br />A
messy market which has been very long in coming….<br />

m-Learning Provider Markets<br />

Pulse<br />Flipboard<br />Moprise<br />Pulse<br />Zite<br
/>

Talent ManagementProviders?<br />LMSProviders?<br />

The Social Learning Platform Market<br
/><ul><li>Sharepoint

Lotus

Internal Portals</li></li></ul><li>LMS ProvidersFrom Bersin &
Associates LMS2011 Industry Study – selected providers<br />http://www.bersin.com/Store/Details.aspx?docid=103313427<br />

What are the considerations for
mobile applications?<br />

m-Learning-specific factors to consider<br />

General Questions for Mobile Providers<br
/>

Directions to Consider:Current State of
e-Learning<br />

Real-Time Collaboration and Training:Laparoscopic Surgery
Training<br />Source: RPI<br />

Video as PrimaryVideo – Desktop
Teleconference, Mobile Video, TelepresenceSimultaneous Instructor and Virtual Education<br />Source: Vidyo, 2010<br />Source: Human Productivity Lab and Cisco, 2006.<br />Source: Apple, 2010.<br />

Five Stagese-Learning<br />

A New Set of RolesLetting
go of the “Content Design and Delivery” Role<br />Content Standards<br />Authoring Tools<br />Content System(s)<br />Publishing Tools<br />Information Architecture<br />Content<br />Manager<br />(Media)<br />PortfolioManager<br />Performance<br />Consultant<br />Talent<br />Management<br />Expert<br />Employee<br />Community<br />Manager(Interactions)<br />Community Management<br />Sharing Guidelines<br />Cultural Reinforcement<br />Rewards and Feedback<br />Monitoring and Standards<br />Connection<br />Manager<br />(Directories)<br />Systems Integration<br />Interface to IT standards<br />Expert Directories<br />

The New L&D Organization<br />

Some closing thoughts…<br />L&D teams
need to examine your readiness and tool sets<br />Developing world leading in mobile adoption<br />“e-” Learning“m-” Learning (‘e’ and ‘m’ losing relevance)<br />Timeliness, proximity, versatility are keys to becoming a high-impact learning organization<br />

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