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From E-Learning to We-Learning & m-LearningUnderstanding the Mobile and Social Learning Marketplace Josh Bersin President and CEOOctober, 2011
About Us Bersin & Associates The leading research and advisory services firm focused on enterprise learning and talent management Research Practices Learning & Development Leadership Development Talent Management Talent Acquisition Strategic Human Resources Offerings Comprehensive best-practice, trend, and vendor research Benchmarking data and detailed case studies Talent management and L&D training for HR and business leaders Advisory services and consulting
Bersin WhatWorks® Membership Program Learning &Development TalentManagement Leadership & Succession Talent Acquisition Human Resources (coming) Research and Tools Frameworks, Maturity Models, High Impact® Research Programs,  Factbooks® Scorecards, checklists, forms, RFP’s, selection guides, case studies, solution provider library Advisory Services Ask the Experts®, Business Impact Workshops Analyst Advisory Calls Member Success Program Networking and Professional Development Member Roundtables, Peer Connection®,  IMPACT Conference, Bersin Lexicon®, Analyst Blogs Consulting Services Strategy Development, Executive Alignment, Benchmarking,Systems Selection and Roadmap, Measurement Strategy and Programs
Research for This Presentation
When did the World Change?The Mobile, Borderless Workplace Peer Candidate Customer Employee Manager Partner Mentor Contractor
Fundamental Shifts in Technology
Explosion in Mobile Internet Market
New Devices Transforming Business Volume:  More than 1.3 billion mobile phones on the market today Tablets Rule:  Apple sold 8 million iPads in Q2 alone, up from 14 million in all of 2010.  Goldman Sachs estimates 55 million tablets sold in 2011, vs. 409 mm PCs. Constant Use:  34% of mobile phone users under the age of 34 “sleep with their mobile phones” Video:  YouTube now delivers more hours of video each day than all the traditional networks combined, 69% of all web traffic today Platform Changes:  Apple and Android expected to capture 73% of all mobile phone browsing in 2011 (but not in business yet) Gamification:  The fastest growing application on mobile devices is games (23%) Big Data:  Data traffic on mobile devices is growing at 54% cagr and 2/3 already have 3G, this is the decade of BigData. Consumerization:  Employees expect the consumer experience they have at home at work.
How Rapidly Mobile has Changed apps and location aware internet device smart phone portable transportable Voice, Text Graphics, Mouse Video, Touch, Fingers
Tablets Start to Takeover Camera Laptop Voice Movie Player NewsReader Book Reader Remote Control Game Player Sales Tool In-Store Device Inventory Tool Learning Tool
Mobile Devices Now Used for Everyday Life
What would You Be Willing to Give Up for a Week to Keep your Mobile Phone? Brushing teeth:  22% Sex:  33% Exercise:  54% Caffeine:  55% Gaming is now the fastest growing application on mobile devices
What does this mean for corporate learning?
Evolution of Learning SolutionsTechnology and Strategies have Evolved as Tools Evolve Learning Paths Role-Based Competency-Based Learning Career Development Deep Specialization Leadership Development Rich Catalog University Instructional Design Kirkpatrick Rapid E-Learning Information vs. Instruction Search, Collaboration, Community Information Architecture E-Learning Get Materials Online BlendedLearning Collaborative / Social Learning, Content Mgt,Rich Media Interactivity Simulation LMS E-Learning Platform LMS Enterprise Learning Platform Learning Portal Blogs, Wikis, Twitter, Mobile, and Social Networks Get MaterialsOnline Expand, Blend Improve E-Learning Solve Talent Problems Informal Learning Skills & Specialization Mobile Internet Everywhere Location awareness Information Feeds Learning and Performance Integrated 2001 2004 2011 2007 2015
The Traditional Way we Think about Training… Learning Programs Formal Program Design (ADDIE or other) Approaches Organization, Governance, and Management Learning Architecture Disciplines of L&D (Instructional Design, Kirkpatrick, …) Tools and Technology (LMS, Development Tools, …)
The Modern Approach Learning Programs Audiences, Problems, and Environment Informal Formally Designed Training Social On-Demand Embedded Approaches Organization, Governance, and Management Learning Architecture         20%                                                           80% Disciplines New Disciplines Tools and Technology New Tools and Technology Learning Culture Bersin & Associates Enterprise Learning Framework®
3 Forms of Informal Learning On-Demand ,[object Object]
Search
Books, Articles
Videos
Podcasts
Learning/Knowledge Portals
Job AidsSocial ,[object Object]
Expert Directories
Social Networks
Communities of Practice
Conferences &Colloquium
Coaching & Mentoring
Facebook, LinkedIn, …Embedded ,[object Object]
Reference Information
Feedback
Rotational Assignments
After Action Reviews
Quality Circles
Development Planning
Applications
GamesTypes of Informal Learning Mobile as a transformationalopportunity Mobile as an  enabler Mobile as an  accelerator
What are some applications for mobile learning?
Ever-Widening Range of Mobile Learning Applications
Keller Williams Realtym-Learning used for formal sales training U.S. franchise real-estate firm describes themselves as a coaching/training company that happens to be in the real estate business. Mobile extension to video in the classroom is now a mobile content library. MP3, MP4 file formats for audio and video download to mobile devices (iPod / iPhone, BlackBerry, media player) Core business skills, technology, leadership, inspiration, culture, events, and commercials now being distributed
AccenturePodcasting around the world Strong need for on-demand access to easily consumable content. Leaderships wanted a channel to quickly refresh associates on timely topics. Low-cost ($3-$4 per person) podcasting using existing conferencing bridge system. Subscription or search access via mobile device. Minimal time, no new tools needed. 96% reduction in cost over courseware 80% reduction in cost over rapid e-learning In first six months 20,000 employees used them
Kelley Executive Partners and Coca-ColaAlternative Reality Game Need to train Coca Cola managers and executives about how social media is being used by young customers around the world Created an alternate reality game (ARG) that combines social and mobile technologies, along with collaborative and competitive team problem-solving. 21st century version of an interactive business simulation. Free technologies are used. Costs are the resources required for facilitating/coaching/instructional design. Most recent was over 4 days, included 16 executives. Used microblogs, blogs, YouTube videos, GPS, and smartphones to send and receive information from the game’s story.
Learning Integrated with Applications Learning Integrated into the Application
Learning Integrated into the Application
Learning Integrated into the Application
Learning Integrated into the Application
What are the solution providers to use?
The Mobile Learning Marketplace A messy market which has been very long in coming….
m-Learning Provider Markets

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Mobile and Informal Learning: Trends for 2012

  • 1. From E-Learning to We-Learning & m-LearningUnderstanding the Mobile and Social Learning Marketplace Josh Bersin President and CEOOctober, 2011
  • 2. About Us Bersin & Associates The leading research and advisory services firm focused on enterprise learning and talent management Research Practices Learning & Development Leadership Development Talent Management Talent Acquisition Strategic Human Resources Offerings Comprehensive best-practice, trend, and vendor research Benchmarking data and detailed case studies Talent management and L&D training for HR and business leaders Advisory services and consulting
  • 3. Bersin WhatWorks® Membership Program Learning &Development TalentManagement Leadership & Succession Talent Acquisition Human Resources (coming) Research and Tools Frameworks, Maturity Models, High Impact® Research Programs, Factbooks® Scorecards, checklists, forms, RFP’s, selection guides, case studies, solution provider library Advisory Services Ask the Experts®, Business Impact Workshops Analyst Advisory Calls Member Success Program Networking and Professional Development Member Roundtables, Peer Connection®, IMPACT Conference, Bersin Lexicon®, Analyst Blogs Consulting Services Strategy Development, Executive Alignment, Benchmarking,Systems Selection and Roadmap, Measurement Strategy and Programs
  • 4. Research for This Presentation
  • 5. When did the World Change?The Mobile, Borderless Workplace Peer Candidate Customer Employee Manager Partner Mentor Contractor
  • 7. Explosion in Mobile Internet Market
  • 8. New Devices Transforming Business Volume: More than 1.3 billion mobile phones on the market today Tablets Rule: Apple sold 8 million iPads in Q2 alone, up from 14 million in all of 2010. Goldman Sachs estimates 55 million tablets sold in 2011, vs. 409 mm PCs. Constant Use: 34% of mobile phone users under the age of 34 “sleep with their mobile phones” Video: YouTube now delivers more hours of video each day than all the traditional networks combined, 69% of all web traffic today Platform Changes: Apple and Android expected to capture 73% of all mobile phone browsing in 2011 (but not in business yet) Gamification: The fastest growing application on mobile devices is games (23%) Big Data: Data traffic on mobile devices is growing at 54% cagr and 2/3 already have 3G, this is the decade of BigData. Consumerization: Employees expect the consumer experience they have at home at work.
  • 9. How Rapidly Mobile has Changed apps and location aware internet device smart phone portable transportable Voice, Text Graphics, Mouse Video, Touch, Fingers
  • 10. Tablets Start to Takeover Camera Laptop Voice Movie Player NewsReader Book Reader Remote Control Game Player Sales Tool In-Store Device Inventory Tool Learning Tool
  • 11.
  • 12. Mobile Devices Now Used for Everyday Life
  • 13. What would You Be Willing to Give Up for a Week to Keep your Mobile Phone? Brushing teeth: 22% Sex: 33% Exercise: 54% Caffeine: 55% Gaming is now the fastest growing application on mobile devices
  • 14. What does this mean for corporate learning?
  • 15. Evolution of Learning SolutionsTechnology and Strategies have Evolved as Tools Evolve Learning Paths Role-Based Competency-Based Learning Career Development Deep Specialization Leadership Development Rich Catalog University Instructional Design Kirkpatrick Rapid E-Learning Information vs. Instruction Search, Collaboration, Community Information Architecture E-Learning Get Materials Online BlendedLearning Collaborative / Social Learning, Content Mgt,Rich Media Interactivity Simulation LMS E-Learning Platform LMS Enterprise Learning Platform Learning Portal Blogs, Wikis, Twitter, Mobile, and Social Networks Get MaterialsOnline Expand, Blend Improve E-Learning Solve Talent Problems Informal Learning Skills & Specialization Mobile Internet Everywhere Location awareness Information Feeds Learning and Performance Integrated 2001 2004 2011 2007 2015
  • 16. The Traditional Way we Think about Training… Learning Programs Formal Program Design (ADDIE or other) Approaches Organization, Governance, and Management Learning Architecture Disciplines of L&D (Instructional Design, Kirkpatrick, …) Tools and Technology (LMS, Development Tools, …)
  • 17. The Modern Approach Learning Programs Audiences, Problems, and Environment Informal Formally Designed Training Social On-Demand Embedded Approaches Organization, Governance, and Management Learning Architecture 20% 80% Disciplines New Disciplines Tools and Technology New Tools and Technology Learning Culture Bersin & Associates Enterprise Learning Framework®
  • 18.
  • 24.
  • 30.
  • 38. GamesTypes of Informal Learning Mobile as a transformationalopportunity Mobile as an enabler Mobile as an accelerator
  • 39. What are some applications for mobile learning?
  • 40. Ever-Widening Range of Mobile Learning Applications
  • 41. Keller Williams Realtym-Learning used for formal sales training U.S. franchise real-estate firm describes themselves as a coaching/training company that happens to be in the real estate business. Mobile extension to video in the classroom is now a mobile content library. MP3, MP4 file formats for audio and video download to mobile devices (iPod / iPhone, BlackBerry, media player) Core business skills, technology, leadership, inspiration, culture, events, and commercials now being distributed
  • 42. AccenturePodcasting around the world Strong need for on-demand access to easily consumable content. Leaderships wanted a channel to quickly refresh associates on timely topics. Low-cost ($3-$4 per person) podcasting using existing conferencing bridge system. Subscription or search access via mobile device. Minimal time, no new tools needed. 96% reduction in cost over courseware 80% reduction in cost over rapid e-learning In first six months 20,000 employees used them
  • 43. Kelley Executive Partners and Coca-ColaAlternative Reality Game Need to train Coca Cola managers and executives about how social media is being used by young customers around the world Created an alternate reality game (ARG) that combines social and mobile technologies, along with collaborative and competitive team problem-solving. 21st century version of an interactive business simulation. Free technologies are used. Costs are the resources required for facilitating/coaching/instructional design. Most recent was over 4 days, included 16 executives. Used microblogs, blogs, YouTube videos, GPS, and smartphones to send and receive information from the game’s story.
  • 44.
  • 45. Learning Integrated with Applications Learning Integrated into the Application
  • 46. Learning Integrated into the Application
  • 47. Learning Integrated into the Application
  • 48. Learning Integrated into the Application
  • 49. What are the solution providers to use?
  • 50. The Mobile Learning Marketplace A messy market which has been very long in coming….
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 58.
  • 60.
  • 61. Lotus
  • 62.
  • 63. What are the considerations for mobile applications?
  • 65. General Questions for Mobile Providers
  • 66. Directions to Consider:Current State of e-Learning
  • 67. Real-Time Collaboration and Training:Laparoscopic Surgery Training Source: RPI
  • 68. Video as PrimaryVideo – Desktop Teleconference, Mobile Video, TelepresenceSimultaneous Instructor and Virtual Education Source: Vidyo, 2010 Source: Human Productivity Lab and Cisco, 2006. Source: Apple, 2010.
  • 70. A New Set of RolesLetting go of the “Content Design and Delivery” Role Content Standards Authoring Tools Content System(s) Publishing Tools Information Architecture Content Manager (Media) PortfolioManager Performance Consultant Talent Management Expert Employee Community Manager(Interactions) Community Management Sharing Guidelines Cultural Reinforcement Rewards and Feedback Monitoring and Standards Connection Manager (Directories) Systems Integration Interface to IT standards Expert Directories
  • 71. The New L&D Organization
  • 72. Some closing thoughts… L&D teams need to examine your readiness and tool sets Developing world leading in mobile adoption “e-” Learning“m-” Learning (‘e’ and ‘m’ losing relevance) Timeliness, proximity, versatility are keys to becoming a high-impact learning organization
  • 73. Follow Bersin & AssociatesRegular updates on research, findings, and news Our Analyst Blogshttp://blogs.bersin.com Our LinkedIn Grouphttp://www.linkedin.com/e/gis/166968 Our Twitter Feedshttp://www.twitter.com/bersinhttp://www.twitter.com/da5idm http://www.twitter.com/jclareyhttp://twitter.com/josh_bersin WhatWorks® Membership Program

Notes de l'éditeur

  1. The traditional corporate training department…