This document is an edited version of the dissertation I wrote for my Bachelor of Arts in Media & Communications at the University of Glamorgan.
This dissertation aims to explore the concept of online identity. By using LEGO bricks and figures, the media students who participated to the experiments were able to construct a model of their own online identity.
I hope you will enjoy it !
NB: English is my 2nd language, so if there's any typo, mistake, please forgive me ;)