'Runaway' is a retail design embodying the shopping process and experience of the running shoe, which is reflected in the shop layout and its facade. The concept of movement is translated into fluent lines in the facade guiding the passing public inwards where they experience the latest developments in running shoe technology. New shoes can be tested and the performance can be reviewed in the store on the indoor track, which also guides the customer through the building. This project was designed as educational project within the Architecture, Urbanism & Building Sciences bachelor program (6th semester) at Delft University of Technology (TU Delft).

1. Exterior
The façade captures the dynamics of
the running shoe as well as the move-
ment of the passing crowd.
Concept 2790 5230 5500
The strokes in the facade are primarily
used for bringing sunlight into the back
of the shop. At the same time the
In the running shoe branch becomes more and more
strokes can be seen as shelves which
important. Most brands try to image the feeling of run-
^
A‘ function as great displays for the shoes.
ning, while at the same time brands are developing
Where the strokes stop on the street
new materials and technologies. Runaway provides a
level the façade opens, linking interior
solution in this quest by combining the feeling and pro-
and exterior.
totyping in a running shoe shop.
On the upper floor strokes stop and
The dynamic façade attracts the people passing by.
widen on eye height allowing sight to
Then the prototypes draw the attention getting people
penetrate the façade. Therefore the
inside, where the tartan floor and video screen spread
strokes dissolve on 1.70m at the dis-
the feeling of running. Being in this new environment
plays, on 1.20m in the seating area and
the customer is able to look at products, try them on
on 0.70m height at the end of the test
and test them. For an expert opinion from the staff a
track.
customer can test the shoes on an inside test track
where the winding of the feet is recorded. The cus-
Lounge
Exterior impressions
tumer can review the take with an employee, get addi- Storage Kitchen
3750
tional products and eventually leave feeling like a real
athlete. Clothing display Shoe display
TV
Fittong Administration
Room 5000
4500
Wardrobe
B B‘ 4000
^ ^
3500
3000
2500
2000
5100
1500
1000
500
Clothing display Shoe display 0
East facade 1:50 South facade 1:50
Runaway as a mental escape - feeling of running
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A Upper Floor 1:50 N 5000
4500
4000
3500
3000
2500
2000
Facade as interior Test and Review
1500
Plans Interior 1000
500
The program is divided over two floors. The The primary function of the shop is to show it’s 0
ground floor provides an open space in the products. The first products the customer will
center as meeting point, enclosed by displays. find are the prototypes in the windows. Proto-
Runaway into the future - innovation & technology The register marks the pivot point of this floor. types like Nike Free and Adidas_01 possess Section AA’ 1:50 Section BB’ 1:50
The desk turns into a stroke which moves up- the newest technologies. These displays show
stairs guiding customers along the displays all the backgrounds on the innovations on pla-
7
where the stroke eventually merges with the teaus hung by wires.
façade. On the upper floor the visitor will find The gadgets an miscellaneous are displayed
3&4
6
8 admin
8 relax
clothing displays, a seating area, shoe dis-
plays and a test track. A separated area on this
on a wall on the ground floor. The aluminum
plane brings them to front. The same trick is
in Detail
As the running shoe prototypes in the displays, the elements of
floor is reserved for storage and staff. used for the clothing sets on the upper floor.
the shop are designed using high-tech materials and the latest
5 try on The running shoes are placed on the aliminum
technologies. The use of metals like aluminum, plastics and
profiles against a grey wall and in the facade.
glass give the building a futuristic image. The tartan floor is video screen
By using a print of the shoe on the profile with
5 test useful for testing the products and is also a reference to outdoor spots on
product information the customer will automati- sunlight and display
video screen sunlight
running tracks. TL light
cally place the shoe back in the right position
Reflective aluminum façade profiles allow sunlight to reach into
and thereby keeping a tight interior. spots on
the back of the building. In parts remaining relatively dark spot- clothing spots on sunlight
display
lights can be used to set the focus on the products. The video shoe display
Void downstairs Void upstairs screen in the void spreads light in the back of the shop.
1
The aluminum profiles can be carried over the entire façade,
2
2
without the need of balusters, by using constructive glass. The sunlight
wind load is passed on to the floors. spots on display
A nylon pin connects the outer profile every 2 meter, through a sunlight video
screen
pre-drilled hole in the glass, with the inner profile where it is
2
mounted from underneath. When the load on a pin exceeds video screen
sunlight
200kg it breaks, preventing any further damage.
spot
lights
4000 5550 4000
A‘
^ sunlight
streets
spot spot
lights lights
artificial light sunlight spotlight
look outside
Runaway program - functions and their relations and at products
1) Experiencie area – Image running shoe: 40m2 5) Testing area: 18m2 detail A: facade profile 1:2 Lightstudy
• Healthy, Purifying and Relaxing • Seats
• Technology and Innovation • Fitting room
• Movement, Passion, Competion • Test Track
• Camera, TV
• Mirrors
2) Experience area – Promotion brands: 30-40m2 6) Register Desk: 6m2
Miscellaneous display Prototypes display
• Nike, Adidas, Brooks, Asics, New balance • Register, Pin, Chip
• space for prototyping and promotion • Wrap, Bags
Storage Miscellaneous detail A
3200
• Phone, PC, ADSL
• Services control
• Bin
get glimpse of
3) Product – Shoes: 15-20m2 7) Storage: 10-12m2
the upper floor
• Running, Amateur and pro Shoes, Spikes • Shoes, Clothing, Misc
• Shelves and displays • Maintainance supplies
• Supply via main entrance
4) Product – Miscellaneous: 22m2 8) Staff Area: 14m2
• Assecoires: Socks, Laces, Spray • Administration
B B‘
^ ^ detail B
• Gadgets: (pulse) Watches, GPS, Glasses • Relax: couch, table, tv
• Food: Sportdrinks, -bars, bidons • Kitchen
• Clothing: Suits, Thermowear, Gloves • Toilet
• Wardrobe
2500
artificial light
Miscellaneous display East entrance closed
look at prototypes
3200
^
^
A Ground Floor 1:50 N
Facade Fragment 1:20 detail B: facade meets floor 1:2 Materials
Runaway: leave an athlete - shopping process
South entrance closed Prototypes display
Jasper Moelker | 1178466 | TU Delft | Faculty of Architecture | BSc-6 | Retail | Running Shoe Shop | March 2006