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Marketing Your Jobsite  Best Practices Claire Kelly and Jonathan Allen
Campaign Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Job Universe Your Network Partner Network Search Network Your Jobsite
Number of unique visitors we drive direct every month
Number of unique visitors to your network every month
Number of unique visitors to your network of partners every month
The Proof
Acquisition
Acquisition – Paid Search
Acquisition – Trends
Search Understand your market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Understand your market
Search Quicklinks & Hubpages
Search Linkbait – “Tools as Stories”
Search Channel & Content Strategy
Search Widgets + Microboards
Reposting Send feeds to reposting partners
Reposting Send feeds to reposting partners
P’Ships Integrated Partnerships ,[object Object]
Direct Email campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Viral campaigns Use viral marketing to reach new audiences and grow awareness of the brand
Direct Getting jobs in print ,[object Object],[object Object],[object Object],[object Object]
Direct Getting jobs in print Get a house campaign together to use any unsold print inventory
Direct Getting jobs in print Get a house campaign together to use any unsold print inventory
Direct Getting jobs in print Get a house campaign together to use any unsold print inventory
Network Getting jobs online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Network Getting jobs online ,[object Object],[object Object],[object Object],[object Object],[object Object]
Network Getting jobs online ,[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Retention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Marketing Your Jobsite Best Practices