SlideShare une entreprise Scribd logo
1  sur  8
3 Ways A Music Artist Can
   Use A Mobile App

        Jason Cameron
         @jsncameron



                Mobile Marketing Consultant | Jason Cameron
Why Music + Apps = Sense

•   Apple hit 40 billion downloads*

•   Almost 20 billion in 2012 alone*

•   Every industry should pay attention to that

•   Music Industry already following the trend...



     (*Source: http://www.apple.com/pr/library/2013/01/07App-Store-Tops-40-Billion-Downloads-with-Almost-Half-in-2012.html )



                                                          Mobile Marketing Consultant | Jason Cameron
Music Apps Already
     Available
•   Geeksugar published an article
    showcasing music artist apps**

•   Music artists must be involved with
    apps

•   But if you’re a smaller or “lesser
    known” artist should you get an app?...




                                              (**Source: http://www.geeksugar.com/Apps-Music-Artists-24154667)



                                              Mobile Marketing Consultant | Jason Cameron
Yes You Should!
     Here’s why…
•   67% of smartphone owners use an
    app***

•   77% of UK smartphone owners don’t
    leave their house with out it***

•   Your fans are apart of those
    percentages

•   You should serve them in that space

•   Here’s 3 ways you can use an app as a
    music artist...
                        (**Source: http://youneedamobileapp.com/july-2012-mobile-apps-and-usage-statistics-you-need-to-know/)



                                                          Mobile Marketing Consultant | Jason Cameron
1. To Promote
Single/Album Releases


 •   A great place to give “sneak peaks”

 •   Especially with the use of push
     notifications




                                           Mobile Marketing Consultant | Jason Cameron
2. To Increase
Ticket/Album Sales

•   Great to help sell gig tickets & music

•   In-app purchasing could possibly be the
    easiest and fastest way to make sales

•   Tickets and music can be sold in a
    couple of taps




                                              Mobile Marketing Consultant | Jason Cameron
3. To Build Your
Audience & Fan Base

•   An App is no good if you don’t get
    downloads

•   You can get instant downloads at every
    gig

•   Great way to get interaction




                                             Mobile Marketing Consultant | Jason Cameron
Get in touch
         Jason Cameron
         020 3289 8494
jason@youneedamobileapp.com
 www.youneedamobileapp.com
     twitter: @jsncameron




               Mobile Marketing Consultant | Jason Cameron

Contenu connexe

En vedette

The Best Mobile App Marketing of 2016
The Best Mobile App Marketing of 2016 The Best Mobile App Marketing of 2016
The Best Mobile App Marketing of 2016 Localytics
 
App Music: Musical Apps on Android
App Music: Musical Apps on AndroidApp Music: Musical Apps on Android
App Music: Musical Apps on AndroidMatthias Krebs
 
Mobile Metrics 101: Everything web marketers need to know about app analytics
Mobile Metrics 101: Everything web marketers need to know about app analyticsMobile Metrics 101: Everything web marketers need to know about app analytics
Mobile Metrics 101: Everything web marketers need to know about app analyticsLocalytics
 
In Content Strategy, L.E.S.S. is More
In Content Strategy, L.E.S.S. is MoreIn Content Strategy, L.E.S.S. is More
In Content Strategy, L.E.S.S. is MoreDigital Surgeons
 
API Business Models
API Business ModelsAPI Business Models
API Business ModelsJohn Musser
 
Mobile-First SEO - The Marketers Edition #3XEDigital
Mobile-First SEO - The Marketers Edition #3XEDigitalMobile-First SEO - The Marketers Edition #3XEDigital
Mobile-First SEO - The Marketers Edition #3XEDigitalAleyda Solís
 

En vedette (9)

The Best Mobile App Marketing of 2016
The Best Mobile App Marketing of 2016 The Best Mobile App Marketing of 2016
The Best Mobile App Marketing of 2016
 
App Music: Musical Apps on Android
App Music: Musical Apps on AndroidApp Music: Musical Apps on Android
App Music: Musical Apps on Android
 
Mobile Metrics 101: Everything web marketers need to know about app analytics
Mobile Metrics 101: Everything web marketers need to know about app analyticsMobile Metrics 101: Everything web marketers need to know about app analytics
Mobile Metrics 101: Everything web marketers need to know about app analytics
 
Mobile apps marketing
Mobile apps marketingMobile apps marketing
Mobile apps marketing
 
In Content Strategy, L.E.S.S. is More
In Content Strategy, L.E.S.S. is MoreIn Content Strategy, L.E.S.S. is More
In Content Strategy, L.E.S.S. is More
 
MOBILE LUMAscape
MOBILE LUMAscapeMOBILE LUMAscape
MOBILE LUMAscape
 
API Business Models
API Business ModelsAPI Business Models
API Business Models
 
Big Brand Strategies for Mobile App Marketing
Big Brand Strategies for Mobile App MarketingBig Brand Strategies for Mobile App Marketing
Big Brand Strategies for Mobile App Marketing
 
Mobile-First SEO - The Marketers Edition #3XEDigital
Mobile-First SEO - The Marketers Edition #3XEDigitalMobile-First SEO - The Marketers Edition #3XEDigital
Mobile-First SEO - The Marketers Edition #3XEDigital
 

3 Ways A Music Artist Can Use Mobile App

  • 1. 3 Ways A Music Artist Can Use A Mobile App Jason Cameron @jsncameron Mobile Marketing Consultant | Jason Cameron
  • 2. Why Music + Apps = Sense • Apple hit 40 billion downloads* • Almost 20 billion in 2012 alone* • Every industry should pay attention to that • Music Industry already following the trend... (*Source: http://www.apple.com/pr/library/2013/01/07App-Store-Tops-40-Billion-Downloads-with-Almost-Half-in-2012.html ) Mobile Marketing Consultant | Jason Cameron
  • 3. Music Apps Already Available • Geeksugar published an article showcasing music artist apps** • Music artists must be involved with apps • But if you’re a smaller or “lesser known” artist should you get an app?... (**Source: http://www.geeksugar.com/Apps-Music-Artists-24154667) Mobile Marketing Consultant | Jason Cameron
  • 4. Yes You Should! Here’s why… • 67% of smartphone owners use an app*** • 77% of UK smartphone owners don’t leave their house with out it*** • Your fans are apart of those percentages • You should serve them in that space • Here’s 3 ways you can use an app as a music artist... (**Source: http://youneedamobileapp.com/july-2012-mobile-apps-and-usage-statistics-you-need-to-know/) Mobile Marketing Consultant | Jason Cameron
  • 5. 1. To Promote Single/Album Releases • A great place to give “sneak peaks” • Especially with the use of push notifications Mobile Marketing Consultant | Jason Cameron
  • 6. 2. To Increase Ticket/Album Sales • Great to help sell gig tickets & music • In-app purchasing could possibly be the easiest and fastest way to make sales • Tickets and music can be sold in a couple of taps Mobile Marketing Consultant | Jason Cameron
  • 7. 3. To Build Your Audience & Fan Base • An App is no good if you don’t get downloads • You can get instant downloads at every gig • Great way to get interaction Mobile Marketing Consultant | Jason Cameron
  • 8. Get in touch Jason Cameron 020 3289 8494 jason@youneedamobileapp.com www.youneedamobileapp.com twitter: @jsncameron Mobile Marketing Consultant | Jason Cameron