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A Strategy for Sustaining Growth
                              and Prosperity for Peru

                                                                                                  Professor Michael E. Porter
                                                                                                    Harvard Business School

                                                                                                                   Urubamba, Peru
                                                                                                                 November 12, 2010

This presentation draws on ideas from Professor Porter’s books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive
Advantage (The Free Press, 1985); “What is Strategy?” (Harvard Business Review, Nov/Dec 1996); “Strategy and the Internet” (Harvard Business
Review, March 2001); and a forthcoming book. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or
by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Michael E. Porter. Additional information may
be found at the website of the Institute for Strategy and Competitiveness, www.isc.hbs.edu. Version: November 27, 2009


                                                                           1                                                           Copyright 2010 © Professor Michael E. Porter
Recent Performance of the Peruvian Economy
•   Peru has been one of the most remarkable economic growth stories of the last decade,
    both compared to its own historic record and to its peers




                                           2                               Copyright 2010 © Professor Michael E. Porter
Peru’s Prosperity Performance
    GDP per Capita
                                                                1950-2009
  (in 1990 PPP US$)
                             CAGR:                                                         CAGR:                                 CAGR:
 $6,000
                             +2.07%                                                        - 0.73%                              +4.41%


 $5,000



 $4,000



 $3,000



 $2,000



 $1,000



       $0
          1950      1955       1960      1965       1970       1975         1980    1985       1990      1995       2000      2005     2009
Note: PPP using Geary Khamis calculation methodology. Source: Groningen Growth and Development Centre, Total Economy Database (June 2009)
                                                                        3
Prosperity Performance
                                                Selected Countries, 1999 to 2009
PPP-adjusted GDP per
 Capita, 2009 ($USD)

   $ 20,000
                        United States ($46,460)
                                       Canada ($37,840)
   $ 18,000


   $ 16,000
                                                                                                     Panama
                                                                                                  Russia
                                                               Mexico           Chile                    Argentina
   $ 14,000
                                                      Malaysia         Trinidad & Tobago                    Uruguay
                                                                         Venezuela
   $ 12,000
                                                           Brazil     Dominican Republic

   $ 10,000                                                                                                Cuba
                                            Costa Rica              Guatemala
                                                                     Colombia
     $ 8,000                                        Belize                  Thailand
                                                                                           Peru
                                                                          Ecuador
                                                                                                                            China
     $ 6,000
                                                               El Salvador
                                  Jamaica                               Bolivia
     $ 4,000                                    Paraguay                Honduras           Indonesia
                                                                         Philippines                         India
                                                Nicaragua
                                                                                                         Vietnam
                                                                                              Laos
     $ 2,000                            Haiti                                                             Cambodia


          $0
               0%                  2%                 4%                     6%               8%              10%     12%      14%

                                    Growth of Real GDP per Capita (PPP-adjusted), CAGR, 1999 to 2009
Source: EIU (2010), authors calculations                                            4
Recent Performance of the Peruvian Economy
•   Peru has been one of the most remarkable economic growth stories of the last decade,
    both compared to its own historic record and to its peers
•   Sound macroeconomic policies since the mid 1990s, trade opening and a supportive
    international economic environment have allowed the country to prosper




                                           5                               Copyright 2010 © Professor Michael E. Porter
Export Intensity
  Exports as %                                          Selected Countries
   GDP, 2009
     80%

                                                                                                                         Trinidad & Tobago

     70%                                                                          Panama                   Thailand
                                                                                                                               Vietnam


     60%

                                                            Belize
     50%                                                                                                           Paraguay


                                      Honduras                                   Cambodia
                                                                                                           Chile
     40%                             Costa Rica
                                                                                                                                         Bolivia
                                                                                                                   Nicaragua
                                                  Jamaica    Ecuador                       China
     30%                          Canada
                             Russia                                                                   Uruguay
                                                            Mexico                                 Peru
                                          Indonesia                                  Guatemala
     20%             Dominican Republic                 El Salvador                                      Argentina
                                                         Venezuela                            India
                                                                                Colombia
                                                                        Cuba
     10%                                                       Haiti            Brazil
                                                                        USA



       0%
         -20%           -15%          -10%            -5%              0%           5%             10%             15%            20%              25%


                                            Change of Exports as Share of GDP, 1999 to 2009
Source: EIU (2010)
                                                                            6
Recent Performance of the Peruvian Economy
•   Peru has been one of the most remarkable economic growth stories of the last decade,
    both compared to its own historic record and to its peers
•   Sound macroeconomic policies since the mid 1990s, trade opening and a supportive
    international economic environment have allowed the country to prosper
•   Improvements in basic security and political stability provided an important pre-
    condition for these achievements

                                    HOWEVER

•   Growth has been highly heterogeneous across different segments of society and
    different parts of the country




                                           7                               Copyright 2010 © Professor Michael E. Porter
Unemployment Performance
 Unemployment                                          Selected Countries
   Rate, 2009
          16%
                     Improving                                                                                            Deteriorating
                                                                                                             Dominican Republic
          14%

                                                                            Jamaica

          12%                                                               Colombia

                                                                                            India
          10%                                                                                                                   United States
                                                                                       Chile                            China
                                                                                                           Canada
                                              Ecuador                                 Argentina     Peru      Bolivia
                                                           Russia
           8%                                 Venezuela             Uruguay   Philippines                      Costa Rica
                                              Brazil                 Nicaragua        El Salvador ParaguayIndonesia
                                                       Panama                         Vietnam
           6%
                                                                                                                            Mexico
                     Trinidad & Tobago

           4%
                                                                                                     Malaysia
                                                                                 Honduras

           2%                                                                    Thailand
                                                           Cuba


           0%
             -10%             -8%             -6%          -4%                -2%               0%              2%              4%              6%

                                         Change of Unemployment Rate in Percentage Points, 1999-2009
Source: EIU (2010)
                                                                        8
Poverty Rates
  % of Population Under                                          Peru, 2001 to 2009
     the Poverty Line
     60%



     50%



     40%



     30%



     20%



     10%



       0%
         1997           1998        1999        2000        2001        2002         2003        2004         2005   2006   2007   2008   2009
Source: Informacion Socio Demografica, from El Instituto Nacional de Estadistica e Informatica (INEI), 2010
                                                                                      9
Regional Poverty Rates
                                                                 Peru, 2004 to 2009
% of Population
  Under the
 Poverty Line
                                                     Coast           Sierra          Lowlands
    70%


    60%


    50%


    40%


    30%


    20%


    10%


     0%
                   2004                  2005                 2006                 2007                  2008   2009
Source: Informacion Socio Demografica, from El Instituto Nacional de Estadistica e Informatica (INEI), 2010
                                                                                      10
Recent Performance of the Peruvian Economy
•   Peru has been one of the most remarkable economic growth stories of the last decade,
    both compared to its own historic record and to its peers
•   Sound macroeconomic policies since the mid 1990s, trade opening and a supportive
    international economic environment have allowed the country to prosper
•   Improvements in basic security and political stability provided an important pre-
    condition for these achievements

                                    HOWEVER

•   Growth has been highly heterogeneous across different segments of society and
    different parts of the country
•   Lack of diversification and dependence on global commodity markets for natural
    resources is exposing Peru to high levels of volatility




                                           11                              Copyright 2010 © Professor Michael E. Porter
Exports as %
  GDP, 2009
                                              Export Intensity and Size
    140                                                   Selected Countries


                                                                       Malaysia
     120




     100




      80


                        Trinidad and Tobago

      60                                           Panama


                                              Paraguay
                                                     Costa Rica
      40                                                              Chile
                                              Honduras
                                                                                               Canada
                                              Bolivia Ecuador                     Mexico     Russia
                                          Uruguay                   Peru    Argentina         India      China
                                  El Salvador
      20                                  Guatemala                        Venezuela, RB
                                               Dominican Republic                 Indonesia
                                  Haiti                                Colombia                 Brazil              United States


        -
            1                      10                         100                    1,000                 10,000
                                                        GDP $Billions, 2009 (log scale)
Source: World Bank (2010)                                                  12
Peru’s Export Composition
                                                by SITC categories 1962-2009

                  1962: $4 billion*                                                2009: $20 billion

 Crude materials, inedible,
 except fuels


 Food and live animals



 Manufact goods classified
 chiefly by material


 Mineral fuels, lubricants
 and related materials


 Manufactured articles



 Chemicals



 Machinery and transport
 equipment


 Animal and vegetable oils
 and fats




* In 2009 dollars. Note: Showing standard SITC rev. 1 categories, goods only.
 Source: UN Comtrade; authors’ analysis                                       13
Peru’s Exports By Type of Industry
 World Export Market
 Share (current USD)
                                      Processed Goods
   0.90%                              Semi-processed Goods
                                      Unprocessed Goods
   0.80%                              Services
                                      TOTAL
   0.70%

   0.60%

   0.50%

   0.40%

   0.30%

   0.20%

   0.10%

   0.00%
                   1997          1998         1999         2000         2001         2002         2003          2004         2005         2006   2007   2008   2009
Source: Prof. Michael E. Porter, International Cluster Competitiveness Project, Institute for Strategy and Competitiveness, Harvard Business
School; Richard Bryden, Project Director. Underlying data drawn from the UN Commodity Trade Statistics Database and the IMF BOP statistics.
                                                                                                    14
Recent Performance of the Peruvian Economy
•   Peru has been one of the most remarkable economic growth stories of the last decade,
    both compared to its own historic record and to its peers
•   Sound macroeconomic policies since the mid 1990s, trade opening and a supportive
    international economic environment have allowed the country to prosper
•   Improvements in basic security and political stability provided an important pre-
    condition for these achievements

                                    HOWEVER

•   Growth has been highly heterogeneous across different segments of society and
    different parts of the country
•   Lack of diversification and dependence on global commodity markets for natural
    resources is exposing Peru to high levels of volatility
•   Sustained growth will depend on broad microeconomic and institutional improvement




                                           15                              Copyright 2010 © Professor Michael E. Porter
Inbound Foreign Investment
Inbound FDI Stocks                       Stocks and Flows, Selected Countries
   as % of GDP,
 Average 1998-2008

     90%
                                                                                                                Trinidad and Tobago
     80%


     70%
                                                                                                                                      Panama
                                                                   Vietnam
     60%                                                                                 Jamaica                     Chile

                                                                                                               Bolivia
     50%                                                                                                                               Belize
                                                                                     Nicaragua
                                                                 Malaysia                                        Cambodia
     40%
                                                              Thailand
                                                           Laos
     30%                                  Venezuela                         Canada
                                            Ecuador
                                                             Argentina      Honduras Costa Rica
                                   Guatemala      Mexico
                                                                                 El Salvador
     20%                                              Peru                  Brazil
                       Paraguay                 Russia                                   Uruguay
                                            Philippines       Colombia
                Indonesia        China                                                    Dominican Republic
     10%                                  United States
                             India
                                Haiti
                Cuba
      0%
           0%               5%           10%               15%              20%           25%          30%               35%          40%       45%

                                   FDI Inflows as % of Gross Fixed Capital Formation, Average 1998 - 2008
Source: UNCTAD, World Investment Report (2009).
                                                                                  16
Innovative Capacity
 Average U.S. patents
                                    Innovation Output of Selected Countries
per million population,
     2005 – 2009
    3.5
                                                                            Croatia

    3.0                                      Estonia



    2.5


                                                                    South Africa
    2.0                                                                                                   Greece

                                                       Lithuania

    1.5                                                                      Russia                       United Arab Emirates
                                                                                           Portugal
                                                                                                                            Costa Rica

                                                                                                       Chile
    1.0                                                                           Poland   Argentina
                                                                    Saudi                                      Latvia               China
                                                                   Arabia                                      Uruguay
                                                   Mexico
                                                                             Brazil              India

    0.5
                                                   Ukraine     Venezuela
                                        Kazakhstan         Philippines
                     Peru                             Colombia                                Thailand            Turkey
                                    Egypt       Kenya                   Ecuador
    0.0
      -30%                   -20%           -10%              0%                      10%                20%               30%          40%
                                                CAGR of US-registered patents, 2005 – 2009                                   170 patents =
 Source: USPTO, World Bank
                                                                             17
Recent Performance of the Peruvian Economy
•   Peru has been one of the most remarkable economic growth stories of the last decade,
    both compared to its own historic record and to its peers
•   Sound macroeconomic policies since the mid 1990s, trade opening and a supportive
    international economic environment have allowed the country to prosper
•   Improvements in basic security and political stability provided an important pre-
    condition for these achievements

                                      HOWEVER

•   Growth has been highly heterogeneous across different segments of society and
    different parts of the country
•   Lack of diversification and dependence on global commodity markets for natural
    resources is exposing Peru to high levels of volatility
•   Sustained growth will depend on broad microeconomic and institutional improvement
•   Among the biggest challenges for the country are complacency after years of solid
    growth and the relatively mild impact of the global economic crisis



•   Sustaining economic growth of 8 to 9% is possible only if Peru can substantially improve
    competitiveness
•   Peru will need an ambitious economic and social strategy, building on the country’s
    unique competitive advantages
                                              18                               Copyright 2010 © Professor Michael E. Porter
The Need for a Peruvian Economic Strategy


• Strategy means focus: Peru can not improve everything at the same time but
  need to prioritize the most pressing issues

• Strategy means choice: Peru can not be good at everything but needs to
  define how existing strengths are to be deepened and broadened to provide
  specific value to businesses

• Strategy means action: Peru does not need another plan but an action
  agenda that drives change through a process and institutional structure
  focused on implementation




• Peru needs to build a broad consensus on its strengths across society




                                       19
Structure of the Project
                                 Advisory
                                  Board

                                    Joint
                                Peruvian and
                                   Boston
                                    Team


Macroeconomic       Business               Cluster         Organizational
Competitiveness    Environment           Development         Structure
    Group             Group                 Group              Group

•Tax Reform       •Education             •Metal-Mechanic      •Institutional
                  •Financial                 Cluster         Strengthening
•Security
                  •Innovation
•Health Reform
                  •Infrastructure
                  •Labor
                  •Energy
                  •Water Resources
                  •Ease of Doing Business




                                    20
Executive Opinion Survey

• Survey conducted between May 18 and July 8, 2010
• Surveyed senior executives including presidents, CEOs and other C-level
  managers
• Lima companies above $1 million in sales
• Other cities companies above $500,000 in sales

            City                     Sample Size
            Lima                     160
            Arequipa                 80
            Chiclayo                 80
            Cusco                    80
            Trujillo                 80
            Iquitos                  71
            TOTAL                    551
What is Competitiveness?
 • Competitiveness depends on the productivity with which a nation uses
   its human, capital, and natural resources.
             – Productivity sets the sustainable standard of living (wages, returns on
               capital, returns on natural resources)
             – It is not what industries a nation competes in that matters for prosperity, but
               how productively it competes in those industries
             – Productivity in a national economy arises from a combination of domestic
               and foreign firms
             – The productivity of “local” or domestic industries is fundamental to
               competitiveness, not just that of export industries



• Only competitive businesses can create wealth and jobs
• Nations compete to offer the most productive environment for business
• The public and private sectors play different but interrelated roles in
  creating a productive economy
20100915 – Peru.ppt                                 22                             Copyright 2010 © Professor Michael E. Porter
Labor Productivity
                                             Selected Countries, 1999 to 2009
 Real GDP per employee
(PPP adjusted US$), 2009

     $120,000


                                             UnitedStates
     $100,000



       $80,000
                                    Canada



       $60,000


                                                 Mexico
       $40,000                                                        Malaysia         Russia
                                                 Argentina
                                                               Venezuela
                         Uruguay    Chile         Colombia     Peru
       $20,000                          Brazil    Ecuador
                                                        Thailand                                                 China
                         Bolivia                                       Indonesia
                                                                                  India
                                                      Philippines                    Vietnam
                                                                                 Cambodia
                 $0
                   -2%             0%                     2%               4%              6%   8%         10%                     12%
                                            Growth of real GDP per employee (PPP-adjusted), 1999 to 2009
Source: authors calculation Groningen Growth and Development Centre (2010)
20100915 – Peru.ppt                                                              23                          Copyright 2010 © Professor Michael E. Porter
Determinants of Competitiveness
                               Microeconomic Competitiveness

             Quality of the                                         Sophistication
               National                    State of Cluster          of Company
              Business                      Development             Operations and
             Environment                                               Strategy



                               Macroeconomic Competitiveness

                                   Social
                              Infrastructure             Macroeconomic
                               and Political                Policies
                                Institutions




                                           Endowments


• Macroeconomic competitiveness creates the potential for high productivity, but is not
  sufficient
• Productivity ultimately depends on improving the microeconomic capability of the
  economy and the sophistication of local competition

                                                   24                                Copyright 2010 © Professor Michael E. Porter
Peru's Endowments



              •Rich endowment of minerals, fishing resources, forest resources, and fertile land
              •Unique environment for fishing resources
   Natural    •One of the largest concentrations of tropical rainforests in the world
              •70 percent of the world's biodiversity
  Resources   •The Amazon region represents an untapped treasure


              •Location in the central zone of South America, on the Pacific coast
              •Shares a border with Brazil, the largest market in South America.
 Geographic   •Access to the Pacific Ocean and to the Atlantic Ocean through the Amazon River
              •Long coastline that extends 1,914 miles along the Pacific Ocean
  Location    •Natural conditions to develop large and efficient ports


              •Deep historical roots with ancient cultures
              •Rich ethnic and cultural diversity
   Cultural   •Great variety of archeological sites. Machu Picchu is recognized as one of
               the wonders of the world
   Legacy     •Commitment to work, creativity, and entrepreneurial spirit of Peruvians



                                                                                                   25
Determinants of Competitiveness
                               Microeconomic Competitiveness

             Quality of the                                         Sophistication
               National                    State of Cluster          of Company
              Business                      Development             Operations and
             Environment                                               Strategy



                               Macroeconomic Competitiveness

                                   Social
                              Infrastructure             Macroeconomic
                               and Political                Policies
                                Institutions




                                           Endowments


• Macroeconomic competitiveness creates the potential for high productivity, but is not
  sufficient
• Productivity ultimately depends on improving the microeconomic capability of the
  economy and the sophistication of local competition

                                                   26                                Copyright 2010 © Professor Michael E. Porter
Macroeconomic Competitiveness

     Social Infrastructure and                                      Macroeconomic
       Political Institutions                                          Policies
•                                                        •


•   Human development                                    •   Fiscal policy
      –   Basic education                                     –   Government surplus/deficit
      –   Health system                                       –   Government debt



•   Political institutions                               •   Monetary policy
      –   Political freedom                                   –   Inflation
      –   Voice and accountability
      –   Political stability
      –   Government effectiveness
      –   Centralization of economic policymaking


•   Rule of law
      –   Security
      –   Judicial independence
      –   Efficiency of legal framework
      –   Business costs of corruption
      –   Civil rights



                                                    27                                         Copyright 2010 © Professor Michael E. Porter
Competitiveness and Poverty Reduction




                           Economic                 Social
                          Development            Development




          • There is a strong connection between economic and social
            development
          • Improving competitiveness and decreasing poverty requires
            improving the economic and social context simultaneously


20100915 – Peru.ppt                        28                       Copyright 2010 © Professor Michael E. Porter
Determinants of Competitiveness


        Microeconomic Competitiveness
Quality of the                                            Sophistication
  National                    State of Cluster             of Company
 Business                      Development                Operations and
                                                                                  Sophistication
Environment                                                  Strategy              of Company
                                                                                  Operations and
        Macroeconomic Competitiveness                                                Strategy
                      Social
                 Infrastructure           Macroeconomic                    •   The internal skills,
                  and Political              Policies                          capabilities, and management
                   Institutions
                                                                               practices needed for
                                                                               companies to attain the
                                                                               highest level of productivity
                           Endowments                                          and innovation possible




                                                           29                              Copyright 2010 © Professor Michael E. Porter
Determinants of Competitiveness


                                              Microeconomic Competitiveness
                                    Quality of the                                            Sophistication
                                      National                    State of Cluster             of Company
                                     Business                      Development                Operations and
       Quality of the               Environment                                                  Strategy
     National Business
       Environment                            Macroeconomic Competitiveness
                                                          Social
•   The external business                            Infrastructure           Macroeconomic
    environment conditions that                       and Political              Policies
                                                       Institutions
    allow companies to reach high
    levels of productivity and
    innovation
                                                               Endowments




                                         30                                               Copyright 2010 © Professor Michael E. Porter
Quality of the National Business Environment
                                                Context for
                                                   Firm
                                                 Strategy
                                                and Rivalry

                                    • Local rules and incentives that
                                      encourage investment and productivity
                                     Open and vigorous local competition
                     Factor
                                                                                  Demand
                     (Input)
                                                                                 Conditions
                    Conditions


• Access to high quality business                                         • Sophisticated and demanding local
  inputs                                                                    customers and needs


                                                Related and
                                                Supporting
                                                 Industries

                                    • Availability of suppliers and supporting
                                      industries


        • Many things matter for competitiveness
        • Successful economic development is a process of successive upgrading, in which the
          business environment improves to enable increasingly sophisticated ways of competing
                                                       31                                     Copyright 2010 © Professor Michael E. Porter
Determinants of Competitiveness


                                                          Microeconomic Competitiveness
                                                Quality of the                                            Sophistication
                                                  National                    State of Cluster             of Company
                                                 Business                      Development                Operations and
                                                Environment                                                  Strategy



                                                          Macroeconomic Competitiveness
                                                                      Social
                                                                 Infrastructure           Macroeconomic
                  State of Cluster                                and Political              Policies
                   Development                                     Institutions




   •       A geographic concentration of                                   Endowments
           firms, specialized assets, and
           institutions in particular fields.




20100915 – Peru.ppt                                  32                                               Copyright 2010 © Professor Michael E. Porter
Cusco Tourism Cluster
           Institutions for
            Collaboration


                                                                                                          Local retail and
                                                   Travel Agents             Tour Operators               other services
        Marketing
                                                                                                       (Internet cafes, etc.)
        Agencies


          Food                                                                                            Restoration/
        Suppliers                                                            Attractions and              conservation

                                                    Restaurants                 activities
                                                                            (e.g. National Parks,
         Property                                                              cultural shows)                Crafts
         Services

                                                                                                       Banking Services /
      Maintenance                               Accommodations                  Transport              Foreign Exchange
       Services                                (hotels, hostels, lodges) (land, air, rail and river)

        Hospitality
        equipment                                                                                         Related clusters
         suppliers

                                                                                                               Food
                                                                                Educational and               Cluster
                                              Government Agencies
                                                                              Research Institutions


                                                                                                               Health
                                                                                                               Cluster
Source: Adapted from HBS student project, 2010
“Peru Tourism Cluster”; Agung, Anand, Bhardan, Ilanos, Nosher
Clusters and Competitiveness



             • Clusters increase productivity and operational efficiency

             • Clusters stimulate and enable innovations

             • Clusters facilitate commercialization and new business formation




             • Clusters reflect the fundamental influence of linkages and spill-overs
               across firms and associated institutions in competition




Competitiveness Master - 2009-04-20.ppt                34                       Copyright 2009 © Professor Michael E. Porter
Clusters and Economic Diversification
                                                    Linkages Across Clusters
                                Fishing &
                                 Fishing
                                Products                                                                                    Textiles
                                                                              Entertainment
                                                                                              Prefabricated
                                                               Hospitality
                                          Agricultural                                         Enclosures
                                                               & Tourism
                                           Products
                        Processed
                           Food                     Transportation                                              Furniture
                                                      & Logistics                                  Building
                                                                         Aerospace                Fixtures,                       Construction
                                                                         Vehicles &              Equipment &                       Materials
                                    Distribution             Information  Defense                  Services
     Jewelry &                                                  Tech.
     Precious                        Services                                                                       Heavy
                                                                                         Lightning &
      Metals                                                                              Electrical             Construction
                     Business                                        Analytical
                                                                                          Equipment                Services
                     Services                  Education &          Instruments
                                               Knowledge                                           Power                                Forest
                                                           Medical                                                                     Products
                                                Creation                                          Generation
                                                            Devices          Communi-
                                    Publishing                                cations
                   Financial        & Printing        Biopharma-            Equipment
                   Services                                                                                         Heavy
                                                            ceuticals                                              Machinery
                                                                                                 Motor Driven                      Production
                                                    Chemical                                      Products                        Technology
                                                    Products             Tobacco
                                            Oil &
                     Apparel                Gas                                                                    Mining & Metal
                                                                                                                                  Automotive
                                                         Plastics                                        Aerospace Manufacturing
                                                                                                          Engines
      Footwear           Leather &
                          Related                                                                                              Sporting
                          Products                                                                                           & Recreation
                                                                                                                                Goods
Note: Clusters with overlapping borders or identical shading have at least 20% overlap
(by number of industries) in both directions.
  Competitiveness Master - 2009-04-20.ppt                                      35                                                Copyright 2009 © Professor Michael E. Porter
Stages of National Competitive Development
                                                 Shifting Policy Imperatives



                       Factor-Driven                           Investment-                    Innovation-
                         Economy                             Driven Economy                 Driven Economy


                   Low Cost Inputs                               Productivity                 Unique Value
         • Macro, political, and legal                   • Increasing local rivalry       • Advanced skills
           stability                                     • Market opening                 • Scientific and technological
         • Improving human capital                       • Advanced infrastructure          institutions
         • Efficient basic                               • Incentives and rules           • Incentives and rules
           infrastructure                                  encouraging productivity         encouraging innovation
         • Lowering regulatory costs                     • Cluster formation and          • Cluster upgrading
           of doing business                               activation




Source: Porter, Michael E., The Competitive Advantage of Nations, Macmillan Press, 1990
 Competitiveness Master - 2009-04-20.ppt                                    36                         Copyright 2010 © Professor Michael E. Porter
Macroeconomic Policy: Assessment
•   Sound policies have allowed Peru’s fundamental macroeconomic stability to steadily
    improve over the past decade


•   The implementation of the inflation-targeting framework has been successful in reducing
    inflation


•   Peru's fiscal stabilization fund provided stability and allowed effective stimulus during the
    global crisis


•   The economy continues to be highly dollarized with most credits denominated in dollars
     – About half of the banking system is currently dollarized and most commodity exports are
       priced in US-dollars
                                               BUT
•   Peru’s public finances remain overly dependent on commodities, with as much as one
    third of tax revenues coming from commodity-related sources


•   Peruvian tax rates are high relative to peers


•   Peru must set policies that ensured the responsible use of credit

                                               37
Political Institutions: Assessment

Corruption
• One of critical weaknesses constraining Peruvian development
• High corruption is due to weak institutions, poor governance practices and the
  excessive influence of private interests
• Corruption cases are usually not reported to authorities
• The institutions perceived to be most corrupt are Congress, the political parties,
  the national police, and judicial institutions




                                        38
Rank in Global                   Corruption Perception Index, 2009
  Corruption Index,
        2009

                                                                                             Canada
                                Deteriorating                                                                                  Improving
   Low
                                                                                       USA
corruption                                                                                           Uruguay
                                                                                   Chile


                                                                                                      Costa Rica


                                                                         Cuba

                                                                      Brazil                Peru, Colombia
                                     Trinidad and Tobago                                   China
                                                            El Salvador                                India
                                                                                           Panama                  Guatemala
                                                                Mexico

                                                                               Dominican Republic
                                                                                            Argentina
                                                                                                       Bolivia

                                                                               Nicaragua
   High                                                                                        Honduras
corruption
                                                             Russia
                                                                                           Ecuador
                                                            Venezuela                                Paraguay




                                              Change in Rank, Global Corruption Report, 2009 versus 2003
Note:   Ranks only countries available in both years (131 countries total)
Source: Global Corruption Report, 2009
                                                                                      39                                           Copyright 2010 © Professor Michael E. Porter
Political Institutions: Assessment

Corruption
• One of critical weaknesses constraining Peruvian development
• High corruption is due to weak institutions, poor governance practices and the
  excessive influence of private interests
• Corruption cases are usually not reported to authorities
• The institutions perceived to be most corrupt are Congress, the political parties,
  the national police, and judicial institutions



Security
• There has been a deterioration of the security situation, mainly due to the
  organized crime, illegal drug trade, terrorism and a general decline in public safety
• The influence of drug traffickers is starting to penetrate institutions and the
  political system
• Social unrest occurs most often in places where government institutions are
  weak


                                         40
Social Infrastructure: Assessment

Education


• High formal enrollment but low quality
• Weak infrastructure in the public school system
• Curriculum is poorly structured, and one teacher must cover multiple grades


Health


• The health system continues to be characterized by generally low quality and
  high disparities in quality, particularly affecting the poor
• “Poverty diseases” such as tuberculosis are still more prevalent than in peer
  countries
• Health care spending in Peru remains the lowest among its Latin American peers
• There is a mismatch between the supply and demand for health professionals




                                        41
Assessment: Peru’s Business Environment

                                                       Context for
                                                          Firm
                                                        Strategy
                                                       and Rivalry


                                             + Openness to foreign investment,
                                               trade, capital flows
                                             + Improvements in investor protections
                             Factor          ± Efforts to strengthen competition         Demand
                             (Input)           policy
                                                                                        Conditions
                           Conditions        – Rigidity of employment
                                             – Difficulty in business formation
                                             – Low intensity of local competition
+   Abundant resources: mineral,             – High Informality of the economy + Improving consumer protection
    agricultural, fishing, and cultural                                             regulation
+   Advantageous location                                                           ± Improving sophistication of local buyers
+   Improving administrative infrastructure                                         – Weak environmental standards
                                                      Related and                   enforcement
+   Simplified customs procedures
                                                       Supporting
±   Sound banking system, but high interest
    spreads                                             Industries
±   Improving financial markets, but limited
    venture capital availability              – Limited local suppliers and
–   Poor physical infrastructure                 supporting industries
–   Low skill levels in the labor force,      – Shallow clusters
    mismatch with demand
–   Weak university-industry research
    collaboration
–   Few high-quality research and scientific
    institutions
Factor      Factor input conditions in Peru lag regional peers, particularly in
 (Input)     physical infrastructure.
Conditions




Administrative infrastructure
• Peru has made important reforms in simplifying administrative
  procedures
Ease of Doing Business
                                                         South America, 2011

                                                                   Venezuela: 172
                                                                         Guyana: 100
                                       Colombia: 39                         Suriname: 161


                                     Ecuador: 130


                                        Peru: 36                                                Brazil: 127


                                                    Bolivia: 149

                                                                                      Paraguay: 106

                                                    Chile: 43
                                                                                 Uruguay: 124


                                                                           Argentina: 115




Source: The World Bank, Doing Business (2011), 183 countries
20100915 – Peru.ppt                                                   44                                      Copyright 2010 © Professor Michael E. Porter
Ease of Doing Business
  Ranking, 2011
(of 183 countries)
                                                                         Peru, 2011
120                                         Favorable                                                                  Unfavorable


100


                                                           Peru’s per capita GDP rank: 81
 80



 60



 40



 20



    0
            Ease of Doing Getting Credit   Protecting   Registering      Trading       Starting a   Paying Taxes   Closing a   Dealing with           Enforcing
              Business                     Investors     Property        Across        Business                    Business    Construction           Contracts
                                                                         Borders                                                 Permits


 Source: The World Bank, Doing Business (2011), GDP rank on GDP per capita, ppp-adjusted
 20100915 – Peru.ppt                                                            45                                               Copyright 2010 © Professor Michael E. Porter
Factor       Factor input conditions in Peru lag regional peers, particularly in
 (Input)      physical infrastructure.
Conditions




Administrative infrastructure
• Peru has made important reforms in simplifying administrative procedures
Physical infrastructure
• While Peru has increased infrastructure investment in recent years, it lags in electrical
   generation capacity, telephone lines, and paved roads relative to its Latin American
   peers. Infrastructure services remain expensive
Education and workforce skills
• The education system produces comparatively few graduates in technical areas,
   engineering, and physical sciences
• Peru is last in spending on education among its peers
Financial system
• Financial assets are highly concentrated. Four banks hold 83% of all bank loans
    –Borrowing costs are high
    –The Peruvian pension fund system is characterized by low participation
Science and technology infrastructure
• Peru’s science and technology infrastructure is very weak.
Context for     Barriers to trade and investment have been reduced, but labor
   Firm         market efficiency and local rivalry remain limited
 Strategy
and Rivalry


Foreign trade and investment policy
• Since the early 1990s, Peru’s foreign trade and investment policy has been aimed at a process
   of deregulation and liberalization of the trade regime
• Peru has signed a significant number of free trade agreements with several countries, such
   as the United States and China
• However, investment flows (in and out) remain low in comparison with its neighbors

Anti-trust policy
• Peru has an advanced regulatory framework for antitrust. But, implementation is weak
• Peru's domestic industries are highly concentrated, with evidence of oligopolistic practices
   and cartels
• A high level of informality in the economy eases counterfeiting and money laundering


Labor market
• Peru’s labor market is highly rigid, ranked by the World Bank as 149 out of 181 economies.
   There is no unified labor code in Peru
• High non-wage labor costs deter formal job creation
Demand
             Peruvian consumer sophistication is increasing. Consumer
Conditions   protection and environmental regulations are in place but not
             well enforced


Local demand sophistication
  Economic growth has led to the emergence of a new middle class that has access to
  consumer credit, has become aware of new products and brands, and demands quality


Quality and environmental standards
  Regulations exist to protect quality, health, safety, and environmental standards, but there
  is no mechanism to enforce these regulations or the consumer code. And, in practice, the
  large informal sector operates outside of these protections
Related and   Availability of suppliers and supporting industries remains low,
Supporting    and Peruvian clusters are shallow
 Industries



  Export industries
   • Peru’s exports are highly concentrated on natural resource-based products. These
     activities are not well integrated into the local economy and have not generated
     local upstream and downstream industrial activities


  Presence of suppliers
   • There is a lack of local suppliers of machinery, equipment and services. Most e
     products and services are imported
   • Local production of inputs and machinery is in its infancy and cannot support
     advanced export-oriented companies


  Cluster Development
   • Nascent clusters are present, but there are few cluster initiatives..
   • There is a poor tradition of collaboration between the government and the
     private sector in the area of cluster development
Peru’s National Export Portfolio
                                                                                                1997 to 2009
                                         2.5%
                                                                                  Change In Peru’s Overall
                                                                                  World Export Share: +0.09%



                                                                                                                                               Jewelry and Precious Metals
                                         2.0%
Peru’s world export market share, 2009




                                         1.5%



                                                                                                               Metal, Mining
                                                                                                               and Manufacturing

                                         1.0%



                                                                                   Fishing and
                                                            Agricultural           Fishing Products
                                                             Products
                                         0.5%
                                                         Financial                         Apparel
                                                                                                                                                   Peru’s Average World
                                                         Services                                                                                  Export Share: 0.22%
                                                                                  Hospitality and Tourism
                                                Communications                       Publishing and Printing
                                                   Services
                                         0.0%
                                             -0.5%                         0.0%                       0.5%                         1.0%                     1.5%
                                                                            Change in Peru’s world export market share, 1997 to 2009              Exports of US$2 Billion =
Source: Prof. Michael E. Porter, International Cluster Competitiveness Project, Institute for Strategy and Competitiveness, Harvard Business
School; Richard Bryden, Project Director. Underlying data drawn from the UN Commodity Trade Statistics Database and the IMF BOP statistics.
                                                                                                    50                                                   Copyright 2010 © Professor Michael E. Porter
Peru’s National Export Portfolio
                                                                                                    1997 to 2009

                                          0.14%
                                                                                              Transportation                   Oil and Gas
                                                                                              and Logistics                    Products and Services

                                          0.12%
 Peru’s world export market share, 2009




                                                                                                                                                                       Furniture
                                                          Textiles
                                          0.10%                                                                                                        Construction Materials

                                                                                  Chemical Products
                                                                                                                                                                      Processed Food

                                          0.08%


                                                                                                                                                           Plastics

                                          0.06%


                                                                                               Leather and Related Products        Forest Products
                                          0.04%
                                                                                              Business Services     Heavy Machinery
                                                                               Motor Driven
                                                  Biopharmaceuticals           Products         Footwear
                                          0.02%                                                 Power and Power Generation Equipment
                                                          Building Fixtures                  Prefabricated Enclosures and Structures
                                                          and Equipment                Production Technology
                                                                                  Communications Equipment
                                                                               Automotive
                                          0.00%
                                              -0.02%      -0.01%       0.00%        0.01%         0.02%        0.03%          0.04%       0.05%        0.06%          0.07%               0.08%
                                                                              Change in Peru’s world export market share, 1997 to 2009                         Exports of US$2 Billion =
Note: Showing clusters with greater than $10 mil exports.
                                                                                                     51
Source: Prof. Michael E. Porter, International Cluster Competitiveness Project, Institute for Strategy and Competitiveness, HBS; Richard Bryden, Project Director.    Copyright 2010 © Professor Michael E. Porter
Share of World Exports by Cluster
World Market Share                                                     Peru, 2008
      0.2% - 0.5%

      0.5% - 1.0%           Fishing &                                              Enter-                                        Textiles
                             Fishing                                              tainment        Prefabricated
     0.95% - 1.9%           Products                           Hospitality
                                                                                                   Enclosures
                                                               & Tourism
                                        Agricultural
                                         Products
                                                   Transportation                                                    Furniture
                   Processed                         & Logistics                                       Building
                      Food                                              Aerospace                     Fixtures,                     Construction
                                                                        Vehicles &                   Equipment &                     Materials
                                    Distribution            Information  Defense                       Services
    Jewelry &
                                     Services                  Tech.
    Precious                                                                               Lightning &                   Heavy
     Metals                                                                                 Electrical                Construction
                        Business                                      Analytical                                        Services
                                                Education &          Instruments            Equipment
                        Services                                                                       Power                            Forest
                                                Knowledge
                                                            Medical                                                                    Products
                                                 Creation                                             Generation
                                                             Devices          Communi-
                                     Publishing                                cations
                                     & Printing        Biopharma-            Equipment
                   Financial                                                                                             Heavy
                                                           ceuticals                                                    Machinery
                   Services
                                                                                                   Motor Driven                       Production
                                                   Chemical                                         Products                         Technology
                                                   Products               Tobacco
                                           Oil &                                                                                                     Automotive
                                           Gas                                                                    Aerospace Mining & Metal
                                                       Plastics                                                    Engines Manufacturing
                      Apparel

                             Leather &
     Footwear                 Related                                                                                    Sporting              Marine
                              Products                                                                                 & Recreation           Equipment
                                                                                                                          Goods
Note: Clusters with overlapping borders have at least 20% overlap (by number of industries) in both directions.
                                                                                52                                                    Copyright 2010 © Professor Michael E. Porter
Specialization in Peru’s Regions
                                      Selected Examples
Piura
Agricultural Products: Mangoes,
Lemons, Brown Sugar Syrup

Cajamarca (Bambamarca)
Dairy, Processed Foods

La Libertad (El Porvenir, Trujillo)
Leather, Footwear




Ancash (Chimbote)
Fishing and Fish Products

Lima (Infantas, Los Olivos)
Metal Manufacturing, Metal
Furniture

Lima (La Victoria)
Apparel

Ica
Wine

Cuzco
Tourism

Puno and Arequipa
Apparel from Alpaca

                                             53
Assessment: Peruvian Clusters
• Peru’s current clusters are based heavily on natural endowments,
  and have much room for further upgrading

• Regions such as the Cajamarca, Arequipa, and Moquegua have
  concentrations in mining, but the clusters are mostly shallow with
  weak linkages between firms and local suppliers and experiencing
  significant technological bottlenecks

• In the main cities of Peru there are some emerging clusters
  consisting largely of small firms

• Peru’s clusters have weak suppliers and few supporting institutions

• There is a weak institutional capacity in the regions hampering the
  development of clusters

• There is a limited tradition of collaboration among actors for
  regional development
                                   54                        Copyright 2010 © Professor Michael E. Porter
Cluster Development Programs in Peru

• There are some encouraging programs, such as the CITEs

• Support programs for cluster development have limited resources
  and scope, and have been directed toward SMEs

• Cluster development have been supported primarily multilaterals and
  international cooperation agencies

• Programs were driven centrally without building capacity at the
  regional level

• Programs have failed to create permanent institutions and
  sustainable processes of collaboration amongst key actors such as
  local governments, academic institutions, training centers, private
  sector and relevant institutions for collaboration


                                   55                        Copyright 2010 © Professor Michael E. Porter
Creating and Economic Strategy

                             National Value Proposition

             • What is the distinctive competitive position of Peru given
               its location, legacy, existing strengths, and potential
               strengths?
                  – What unique value as a business location?
                  – For what types of activities and clusters?
                  – And what roles with neighbors, the region, and the broader
                    world?




                                                     Achieving and Maintaining Parity
    Developing Unique Strengths
                                                                with Peers

• What elements of the business                    • What weaknesses must be addressed to
  environment can be unique strengths                remove key constraints and achieve parity
  relative to peers/neighbors?                       with peer countries?
• What existing and emerging clusters
  represent local strengths?

      • Priorities and sequencing are necessity in economic development
                                              56                                 Copyright 2010 © Professor Michael E. Porter
Role of a National Value Proposition



• The value proposition should be an inspiration to the Peruvian
  population



• The value proposition is a signal to companies from abroad and at
  home about what assets and conditions can expect to find in Peru



• The value proposition is a signal to policy makers in Peru of what type
  of improvements are most critical in order to make the value
  proposition a reality




                                    57                        Copyright 2010 © Professor Michael E. Porter
Peru's Competitiveness Strategy


      National Value Proposition




                Goals




           Action Agenda



         Implementation Plan



                58                 Copyright 2010 © Professor Michael E. Porter
Towards a Peruvian Value Proposition


                               What is Unique about Peru?


       ENDOWMENTS                   BUSINESS ENVIRONMENT               PEOPLE AND CULTURE

• Abundant natural resources       • Privileged access to foreign    • Rich culture and history
                                     markets
• Central location in South                                          • Creative and entrepreneurial
  America                          • Open to FDI and capital flows     population

• Vast biodiversity and                                              • Young, hardworking population
  ecosystems
                                                                     • Legacy of domestic
                                                                       cooperation to overcome
                                                                       obstacles




                                                 59                                 Copyright 2010 © Professor Michael E. Porter
Towards a Peruvian Value Proposition


                          A secure,
                         neutral and
                          peaceful
                           country

Enhanced the
                                                   Dynamic
Sophistication
                                                    regional
of Endowment       Preserving Natural and
                                                  development
    Related          Cultural Resources           with vibrant
    Exports
                                                    clusters



                       A hub for trade
                       between Latin
                      America, Asia, and
                       North America



                 Improve Cross-Cutting Policies

                               60                     Copyright 2010 © Professor Michael E. Porter
National Value Proposition: A secure, neutral and
                       peaceful country
Peace and neutrality in Peru have been crucial to the good economic
performance of the last two decades, but Peru remains at risk of deteriorating
security.


                              Reduce corruption to fight informality and inequality

                              Empower security institutions and foster links with
                              local communities
        A secure,
       neutral and            Break the cycle of drug trafficking and insurgency
        peaceful              Develop regional clusters to generate a stronger link
         country              between the growth process and new employment




                                         61                            Copyright 2010 © Professor Michael E. Porter
National Value Proposition: Utilizing Endowments

Peru’s endowments have attracted significant interest from foreign and
domestic investors already in the past. Peru must create higher value from its
endowments driven clusters.


                             •Provide highly efficient infrastructure and an
                             efficient regulatory environment to make Peru one of
                             the most productive locations for accessing natural
      Enhanced the
                             resources
     Sophistication
     of Endowment
     Related Exports         •Ensure that regulatory conditions enable endowments
                             to be used in ways that are ecologically and culturally
                             sustainable

                             •Upgrade and deepen clusters drawing on Peru's
                             endowments and develop suppliers, services and
                             related clusters



                                        62                           Copyright 2010 © Professor Michael E. Porter
National Value Proposition: A Trade Hub


Peru’s geographic location, its array of free trade agreements, and its
macroeconomic and political stability make it a natural hub for trade between Latin
America, North America, and Asia




                             Maintain and extend low trade barriers

     A hub for trade         Improve the efficiency and quality of trade enabling
      between Latin          regulation and infrastructure.
    America, Asia, and
     North America
                             Mobilize and develop clusters of trade related services
                             including logistics and finance




                                        63                            Copyright 2010 © Professor Michael E. Porter
National Value Proposition: Decentralization


Peru’s development remains highly heterogeneous across different parts of the
country. The emergence of a larger middle class remains limited to a few regions in
the country. Sustained growth can only be achieved if all subnational regions
develop by upgrading their competitiveness.



                             Build unique regional economies based on local
                             strengths.

     Dynamic regional        Upgrade key weaknesses including regional
       development           education, regulatory conditions, and infrastructure
       with vibrant
         clusters
                             Strengthen regions through upgrading regional
                             institutions




                                        64                             Copyright 2010 © Professor Michael E. Porter
Lima metalworking cluster: Example of a Cluster
Development Initiative
                                                                  Agriculture   Automotive
 Foundries      Electricity
                                Plastics             Mining
                companies
                                                                  Restaurants   Appliances
  Plastics

Design shops
                                                                          Financial
                                           Equipment
   Metals               Molds              (electrical, mining,
                                                   etc)
                                                                          Logistics
 Paints and
 chemicals              Tools                   Parts
                                             (isolators, etc)
  Services                                                               Packaging
  (lab, etc)
                                             Custom                       Advisory
                      Recycling
Software / IT                                services                     services

 Technology                                                                Security
   transfer



 Government          Educational                   Business                Multilateral
 Institutions        Institutions                 Institutions             Institutions
Action Agenda



                                              POLICIES

                             •Sustain the security improvements
                             against old and new threats
                                  • Maintain improvements achieved in
                                    security and prevent a pronounced
A secure, neutral and               increased in organized crime an violence
                                  • Empower security institutions and foster
  peaceful country                  links with the community

                             •Systematically reduce corruption
                                  • Simplify rules and regulations to reduce
                                    the cases in which corruption can occur
                                  • Promote a new governance ethic in
                                    political and business leaders




                        66                                      Copyright 2010 © Professor Michael E. Porter
Secure, Neutral and Peaceful: Action Agenda
Sustain the security improvements against old and new threats


 Action Areas
                                 Specific Recommendations
 •   Public safety is critical
     to becoming a trading       •   Frame an institutional setting where a single institution
     hub                             concentrates efforts to fight drug trafficking and terrorist
                                     activities
 •   Maintain
     improvements                      -   Support market-based income-substitution programs,
     achieved in security                  control of chemical inputs for coca transformation, drug
                                           interdiction, and anti-money laundering efforts
     and prevent a
     pronounced increased        •   Reform the police force considering labor regime,
     in crime an violence            salary and equipment and needs
 •   Empower security            •   Strengthen the powers of local mayors as presidents of
     institutions and foster         local public safety committees in coordination with the
     links with the                  police
     community                   •   Engage local communities to prevent social unrest
                                 •   Support comprehensive policies - covering crime
                                     prevention, crime investigation, the judicial system, the
                                     jail system, and re-insertion programs.

                                                  67                                     Copyright 2010 © Professor Michael E. Porter
Secure, Neutral and Peaceful: Action Agenda
Systematically reduce corruption


 Action Areas
                                Specific Recommendations
 •   Reduce corruption to
     thrust domestic
     economic activity and      •   Launch a systematic campaign to reduce corruption
     take advantage of              and investigate corruption cases
     opportunities created
                                •   Simplify rules and regulations to reduce the cases in
     through open trade
                                    which corruption can occur
     policy
                                •   Foster clean governance in political and business
 •   Generate a strong
                                    leaders
     track record of fighting
     against corruption         •   Improve the quality of the civil service. Support
                                    meritocracy, responsibility, accountability, training and
 •   Consider its effects on
                                    adequate compensation.
     informality and
     inequality                 •   Key public officials should be appointed in a process
                                    with the consent of the Congress




                                               68                                  Copyright 2010 © Professor Michael E. Porter
Action Agenda

                                            POLICIES

                          •Focus efforts on becoming the
                          springboard for South American firms
                          seeking access to U.S. and Asian markets

                          •Deepen free trade policies
                            • Intensify policy of negotiating free trade
                              agreements
 A hub for trade            • Eliminate remaining domestic barriers to
 between Latin                trade and investment: tariffs, non-tariff
                              measures and export subsidies
America, Asia and
 North America            •Improve physical connections with other
                          countries
                            • Transportation
                            • Energy and Water




                                        CLUSTERS
                                 Transportation and Logistics
                                     Financial Services




                     69                                        Copyright 2010 © Professor Michael E. Porter
Action Agenda
                                            POLICIES

                           •Transform endowment-based industries
                           into broad clusters
                                 • Launch an ambitious cluster
                                   development program

                           •Build organizational processes in which
  Enhanced the             all actors, particularly private sector
                           representatives, collaborate in building a
 Sophistication of         common vision for each cluster
Endowment Related
     Exports               •Diversify the economy by developing
                           related clusters




                                         CLUSTERS
                                Metal Mining and Manufacturing
                                   Hospitality and Tourism
                                          Biodiversity




                      70                                         Copyright 2010 © Professor Michael E. Porter
Action Agenda
                                          POLICIES

                         • Design a modern policy for regional
                           development
                             • Devise a strategy for each region based
                               on its unique attributes and strengths

     Dynamic             • Enhance education and workforce skill
                           development
   regionalized            • Focus on education as a central enabling
development with             condition for productivity
                           • Align education supply with needs through
 vibrant clusters            collaboration with clusters




                                       CLUSTERS
                                       Metalworking
                                          Apparel
                                          Leather
                               Fishing and Fishing Products
                                         Footwear
                                   Agricultural Products
                                           Wine



                    71                                      Copyright 2010 © Professor Michael E. Porter
Improve Cross Cutting Policies


•Sustain path of sound macroeconomic policy
•Ensure adequate basic education and health care
     •Focus basic education on enforcing quality standards
     •Improve basic education services with the vision to reduce inequality and foster
     social inclusion
     •Reform healthcare system to increase coverage and provide better value
     •Focus on preventive care to reduce costs
     •Concentrate on vulnerable segments of the population
•Reduce the cost of doing business through better rules and regulations:
     •Rules of the judiciary system
     •Taxes
     •Labor market regulations

•Strengthen access to capital
     •Increase financial-sector competition and access to capital
     •Encourage the development of new financial instruments
•Develop science and technology capabilities
     •Expand university-business collaboration
     •Encourage industry to absorb and improve foreign technology
     •Involve talented expatriate professionals
     •Improve innovation infrastructure
•Improve the effectiveness of the government


                                          72                                             Copyright 2010 © Professor Michael E. Porter
Eleven Goals for 2021


Income and Inclusion
•   Peru will be in the upper tier of middle-income countries with an income per
    capita of $10,000
•   Peru will reduce its poverty level to 20 percent
•   Peru will reduce rates of malnutrition to less than 10 percent


International

•   Peru will be one of the top two South American countries in volume of trade
    with Asia

•   Peru will be the first-ranked recipient of foreign direct investment among the
    countries along the South American Pacific coast

Regional development

•   Peru will have at least seven regional centers of development across the
    coastal, highlands and Amazon regions



                                          73                             Copyright 2010 © Professor Michael E. Porter
Peru will be in the upper tier of middle-income countries with an
    GDP per Capita
                           income per capita of $10,000
  (in 1990 PPP US$)


 $12,000

                                                                                                                 GOAL
 $10,000



   $8,000



   $6,000



   $4,000



   $2,000                                               PAST                      PRESENT


         $0
           1971         1976        1981         1986       1991        1996   2001   2006   2011     2016                  2021
Note: PPP using Geary Khamis calculation methodology.
                                                                       74                           Copyright 2010 © Professor Michael E. Porter
Source: Groningen Growth and Development Centre, Total Economy Database
Peru will reduce its poverty level to 20 percent
  % of Population Under
     the Poverty Line




                                                                                                                   GOAL


                                   PAST                                                            PRESENT




Source: Compendio Estadístico, Instituto Nacional de Estadistica e Informatica (INEI), 2010; own projections
                                                                                      75                       Copyright 2010 © Professor Michael E. Porter
Peru will be one of the top two South American countries in volume
 Total trade (USD
                                of trade with Asia
       millions)




                                PAST                                              PRESENT   GOAL




Source: Trade Map from official sources (http://trademap.org) ; own projections
                                                                                    76             Copyright 2010 © Professor Michael E. Porter
Peru will be the first-ranked recipient of foreign direct investment
            among the countries along the South American Pacific coast
 FDI Inflows (USD
     millions)

                                                                                    GOAL




                                            PAST                          PRESENT




Source: UNCTADSTAT (http://unctadstat.unctad.org); own projections
                                                                     77              Copyright 2010 © Professor Michael E. Porter
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2010 1112 peru-cade_porter

  • 1. A Strategy for Sustaining Growth and Prosperity for Peru Professor Michael E. Porter Harvard Business School Urubamba, Peru November 12, 2010 This presentation draws on ideas from Professor Porter’s books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive Advantage (The Free Press, 1985); “What is Strategy?” (Harvard Business Review, Nov/Dec 1996); “Strategy and the Internet” (Harvard Business Review, March 2001); and a forthcoming book. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Michael E. Porter. Additional information may be found at the website of the Institute for Strategy and Competitiveness, www.isc.hbs.edu. Version: November 27, 2009 1 Copyright 2010 © Professor Michael E. Porter
  • 2. Recent Performance of the Peruvian Economy • Peru has been one of the most remarkable economic growth stories of the last decade, both compared to its own historic record and to its peers 2 Copyright 2010 © Professor Michael E. Porter
  • 3. Peru’s Prosperity Performance GDP per Capita 1950-2009 (in 1990 PPP US$) CAGR: CAGR: CAGR: $6,000 +2.07% - 0.73% +4.41% $5,000 $4,000 $3,000 $2,000 $1,000 $0 1950 1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 2009 Note: PPP using Geary Khamis calculation methodology. Source: Groningen Growth and Development Centre, Total Economy Database (June 2009) 3
  • 4. Prosperity Performance Selected Countries, 1999 to 2009 PPP-adjusted GDP per Capita, 2009 ($USD) $ 20,000 United States ($46,460) Canada ($37,840) $ 18,000 $ 16,000 Panama Russia Mexico Chile Argentina $ 14,000 Malaysia Trinidad & Tobago Uruguay Venezuela $ 12,000 Brazil Dominican Republic $ 10,000 Cuba Costa Rica Guatemala Colombia $ 8,000 Belize Thailand Peru Ecuador China $ 6,000 El Salvador Jamaica Bolivia $ 4,000 Paraguay Honduras Indonesia Philippines India Nicaragua Vietnam Laos $ 2,000 Haiti Cambodia $0 0% 2% 4% 6% 8% 10% 12% 14% Growth of Real GDP per Capita (PPP-adjusted), CAGR, 1999 to 2009 Source: EIU (2010), authors calculations 4
  • 5. Recent Performance of the Peruvian Economy • Peru has been one of the most remarkable economic growth stories of the last decade, both compared to its own historic record and to its peers • Sound macroeconomic policies since the mid 1990s, trade opening and a supportive international economic environment have allowed the country to prosper 5 Copyright 2010 © Professor Michael E. Porter
  • 6. Export Intensity Exports as % Selected Countries GDP, 2009 80% Trinidad & Tobago 70% Panama Thailand Vietnam 60% Belize 50% Paraguay Honduras Cambodia Chile 40% Costa Rica Bolivia Nicaragua Jamaica Ecuador China 30% Canada Russia Uruguay Mexico Peru Indonesia Guatemala 20% Dominican Republic El Salvador Argentina Venezuela India Colombia Cuba 10% Haiti Brazil USA 0% -20% -15% -10% -5% 0% 5% 10% 15% 20% 25% Change of Exports as Share of GDP, 1999 to 2009 Source: EIU (2010) 6
  • 7. Recent Performance of the Peruvian Economy • Peru has been one of the most remarkable economic growth stories of the last decade, both compared to its own historic record and to its peers • Sound macroeconomic policies since the mid 1990s, trade opening and a supportive international economic environment have allowed the country to prosper • Improvements in basic security and political stability provided an important pre- condition for these achievements HOWEVER • Growth has been highly heterogeneous across different segments of society and different parts of the country 7 Copyright 2010 © Professor Michael E. Porter
  • 8. Unemployment Performance Unemployment Selected Countries Rate, 2009 16% Improving Deteriorating Dominican Republic 14% Jamaica 12% Colombia India 10% United States Chile China Canada Ecuador Argentina Peru Bolivia Russia 8% Venezuela Uruguay Philippines Costa Rica Brazil Nicaragua El Salvador ParaguayIndonesia Panama Vietnam 6% Mexico Trinidad & Tobago 4% Malaysia Honduras 2% Thailand Cuba 0% -10% -8% -6% -4% -2% 0% 2% 4% 6% Change of Unemployment Rate in Percentage Points, 1999-2009 Source: EIU (2010) 8
  • 9. Poverty Rates % of Population Under Peru, 2001 to 2009 the Poverty Line 60% 50% 40% 30% 20% 10% 0% 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Source: Informacion Socio Demografica, from El Instituto Nacional de Estadistica e Informatica (INEI), 2010 9
  • 10. Regional Poverty Rates Peru, 2004 to 2009 % of Population Under the Poverty Line Coast Sierra Lowlands 70% 60% 50% 40% 30% 20% 10% 0% 2004 2005 2006 2007 2008 2009 Source: Informacion Socio Demografica, from El Instituto Nacional de Estadistica e Informatica (INEI), 2010 10
  • 11. Recent Performance of the Peruvian Economy • Peru has been one of the most remarkable economic growth stories of the last decade, both compared to its own historic record and to its peers • Sound macroeconomic policies since the mid 1990s, trade opening and a supportive international economic environment have allowed the country to prosper • Improvements in basic security and political stability provided an important pre- condition for these achievements HOWEVER • Growth has been highly heterogeneous across different segments of society and different parts of the country • Lack of diversification and dependence on global commodity markets for natural resources is exposing Peru to high levels of volatility 11 Copyright 2010 © Professor Michael E. Porter
  • 12. Exports as % GDP, 2009 Export Intensity and Size 140 Selected Countries Malaysia 120 100 80 Trinidad and Tobago 60 Panama Paraguay Costa Rica 40 Chile Honduras Canada Bolivia Ecuador Mexico Russia Uruguay Peru Argentina India China El Salvador 20 Guatemala Venezuela, RB Dominican Republic Indonesia Haiti Colombia Brazil United States - 1 10 100 1,000 10,000 GDP $Billions, 2009 (log scale) Source: World Bank (2010) 12
  • 13. Peru’s Export Composition by SITC categories 1962-2009 1962: $4 billion* 2009: $20 billion Crude materials, inedible, except fuels Food and live animals Manufact goods classified chiefly by material Mineral fuels, lubricants and related materials Manufactured articles Chemicals Machinery and transport equipment Animal and vegetable oils and fats * In 2009 dollars. Note: Showing standard SITC rev. 1 categories, goods only. Source: UN Comtrade; authors’ analysis 13
  • 14. Peru’s Exports By Type of Industry World Export Market Share (current USD) Processed Goods 0.90% Semi-processed Goods Unprocessed Goods 0.80% Services TOTAL 0.70% 0.60% 0.50% 0.40% 0.30% 0.20% 0.10% 0.00% 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Source: Prof. Michael E. Porter, International Cluster Competitiveness Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. Underlying data drawn from the UN Commodity Trade Statistics Database and the IMF BOP statistics. 14
  • 15. Recent Performance of the Peruvian Economy • Peru has been one of the most remarkable economic growth stories of the last decade, both compared to its own historic record and to its peers • Sound macroeconomic policies since the mid 1990s, trade opening and a supportive international economic environment have allowed the country to prosper • Improvements in basic security and political stability provided an important pre- condition for these achievements HOWEVER • Growth has been highly heterogeneous across different segments of society and different parts of the country • Lack of diversification and dependence on global commodity markets for natural resources is exposing Peru to high levels of volatility • Sustained growth will depend on broad microeconomic and institutional improvement 15 Copyright 2010 © Professor Michael E. Porter
  • 16. Inbound Foreign Investment Inbound FDI Stocks Stocks and Flows, Selected Countries as % of GDP, Average 1998-2008 90% Trinidad and Tobago 80% 70% Panama Vietnam 60% Jamaica Chile Bolivia 50% Belize Nicaragua Malaysia Cambodia 40% Thailand Laos 30% Venezuela Canada Ecuador Argentina Honduras Costa Rica Guatemala Mexico El Salvador 20% Peru Brazil Paraguay Russia Uruguay Philippines Colombia Indonesia China Dominican Republic 10% United States India Haiti Cuba 0% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% FDI Inflows as % of Gross Fixed Capital Formation, Average 1998 - 2008 Source: UNCTAD, World Investment Report (2009). 16
  • 17. Innovative Capacity Average U.S. patents Innovation Output of Selected Countries per million population, 2005 – 2009 3.5 Croatia 3.0 Estonia 2.5 South Africa 2.0 Greece Lithuania 1.5 Russia United Arab Emirates Portugal Costa Rica Chile 1.0 Poland Argentina Saudi Latvia China Arabia Uruguay Mexico Brazil India 0.5 Ukraine Venezuela Kazakhstan Philippines Peru Colombia Thailand Turkey Egypt Kenya Ecuador 0.0 -30% -20% -10% 0% 10% 20% 30% 40% CAGR of US-registered patents, 2005 – 2009 170 patents = Source: USPTO, World Bank 17
  • 18. Recent Performance of the Peruvian Economy • Peru has been one of the most remarkable economic growth stories of the last decade, both compared to its own historic record and to its peers • Sound macroeconomic policies since the mid 1990s, trade opening and a supportive international economic environment have allowed the country to prosper • Improvements in basic security and political stability provided an important pre- condition for these achievements HOWEVER • Growth has been highly heterogeneous across different segments of society and different parts of the country • Lack of diversification and dependence on global commodity markets for natural resources is exposing Peru to high levels of volatility • Sustained growth will depend on broad microeconomic and institutional improvement • Among the biggest challenges for the country are complacency after years of solid growth and the relatively mild impact of the global economic crisis • Sustaining economic growth of 8 to 9% is possible only if Peru can substantially improve competitiveness • Peru will need an ambitious economic and social strategy, building on the country’s unique competitive advantages 18 Copyright 2010 © Professor Michael E. Porter
  • 19. The Need for a Peruvian Economic Strategy • Strategy means focus: Peru can not improve everything at the same time but need to prioritize the most pressing issues • Strategy means choice: Peru can not be good at everything but needs to define how existing strengths are to be deepened and broadened to provide specific value to businesses • Strategy means action: Peru does not need another plan but an action agenda that drives change through a process and institutional structure focused on implementation • Peru needs to build a broad consensus on its strengths across society 19
  • 20. Structure of the Project Advisory Board Joint Peruvian and Boston Team Macroeconomic Business Cluster Organizational Competitiveness Environment Development Structure Group Group Group Group •Tax Reform •Education •Metal-Mechanic •Institutional •Financial Cluster Strengthening •Security •Innovation •Health Reform •Infrastructure •Labor •Energy •Water Resources •Ease of Doing Business 20
  • 21. Executive Opinion Survey • Survey conducted between May 18 and July 8, 2010 • Surveyed senior executives including presidents, CEOs and other C-level managers • Lima companies above $1 million in sales • Other cities companies above $500,000 in sales City Sample Size Lima 160 Arequipa 80 Chiclayo 80 Cusco 80 Trujillo 80 Iquitos 71 TOTAL 551
  • 22. What is Competitiveness? • Competitiveness depends on the productivity with which a nation uses its human, capital, and natural resources. – Productivity sets the sustainable standard of living (wages, returns on capital, returns on natural resources) – It is not what industries a nation competes in that matters for prosperity, but how productively it competes in those industries – Productivity in a national economy arises from a combination of domestic and foreign firms – The productivity of “local” or domestic industries is fundamental to competitiveness, not just that of export industries • Only competitive businesses can create wealth and jobs • Nations compete to offer the most productive environment for business • The public and private sectors play different but interrelated roles in creating a productive economy 20100915 – Peru.ppt 22 Copyright 2010 © Professor Michael E. Porter
  • 23. Labor Productivity Selected Countries, 1999 to 2009 Real GDP per employee (PPP adjusted US$), 2009 $120,000 UnitedStates $100,000 $80,000 Canada $60,000 Mexico $40,000 Malaysia Russia Argentina Venezuela Uruguay Chile Colombia Peru $20,000 Brazil Ecuador Thailand China Bolivia Indonesia India Philippines Vietnam Cambodia $0 -2% 0% 2% 4% 6% 8% 10% 12% Growth of real GDP per employee (PPP-adjusted), 1999 to 2009 Source: authors calculation Groningen Growth and Development Centre (2010) 20100915 – Peru.ppt 23 Copyright 2010 © Professor Michael E. Porter
  • 24. Determinants of Competitiveness Microeconomic Competitiveness Quality of the Sophistication National State of Cluster of Company Business Development Operations and Environment Strategy Macroeconomic Competitiveness Social Infrastructure Macroeconomic and Political Policies Institutions Endowments • Macroeconomic competitiveness creates the potential for high productivity, but is not sufficient • Productivity ultimately depends on improving the microeconomic capability of the economy and the sophistication of local competition 24 Copyright 2010 © Professor Michael E. Porter
  • 25. Peru's Endowments •Rich endowment of minerals, fishing resources, forest resources, and fertile land •Unique environment for fishing resources Natural •One of the largest concentrations of tropical rainforests in the world •70 percent of the world's biodiversity Resources •The Amazon region represents an untapped treasure •Location in the central zone of South America, on the Pacific coast •Shares a border with Brazil, the largest market in South America. Geographic •Access to the Pacific Ocean and to the Atlantic Ocean through the Amazon River •Long coastline that extends 1,914 miles along the Pacific Ocean Location •Natural conditions to develop large and efficient ports •Deep historical roots with ancient cultures •Rich ethnic and cultural diversity Cultural •Great variety of archeological sites. Machu Picchu is recognized as one of the wonders of the world Legacy •Commitment to work, creativity, and entrepreneurial spirit of Peruvians 25
  • 26. Determinants of Competitiveness Microeconomic Competitiveness Quality of the Sophistication National State of Cluster of Company Business Development Operations and Environment Strategy Macroeconomic Competitiveness Social Infrastructure Macroeconomic and Political Policies Institutions Endowments • Macroeconomic competitiveness creates the potential for high productivity, but is not sufficient • Productivity ultimately depends on improving the microeconomic capability of the economy and the sophistication of local competition 26 Copyright 2010 © Professor Michael E. Porter
  • 27. Macroeconomic Competitiveness Social Infrastructure and Macroeconomic Political Institutions Policies • • • Human development • Fiscal policy – Basic education – Government surplus/deficit – Health system – Government debt • Political institutions • Monetary policy – Political freedom – Inflation – Voice and accountability – Political stability – Government effectiveness – Centralization of economic policymaking • Rule of law – Security – Judicial independence – Efficiency of legal framework – Business costs of corruption – Civil rights 27 Copyright 2010 © Professor Michael E. Porter
  • 28. Competitiveness and Poverty Reduction Economic Social Development Development • There is a strong connection between economic and social development • Improving competitiveness and decreasing poverty requires improving the economic and social context simultaneously 20100915 – Peru.ppt 28 Copyright 2010 © Professor Michael E. Porter
  • 29. Determinants of Competitiveness Microeconomic Competitiveness Quality of the Sophistication National State of Cluster of Company Business Development Operations and Sophistication Environment Strategy of Company Operations and Macroeconomic Competitiveness Strategy Social Infrastructure Macroeconomic • The internal skills, and Political Policies capabilities, and management Institutions practices needed for companies to attain the highest level of productivity Endowments and innovation possible 29 Copyright 2010 © Professor Michael E. Porter
  • 30. Determinants of Competitiveness Microeconomic Competitiveness Quality of the Sophistication National State of Cluster of Company Business Development Operations and Quality of the Environment Strategy National Business Environment Macroeconomic Competitiveness Social • The external business Infrastructure Macroeconomic environment conditions that and Political Policies Institutions allow companies to reach high levels of productivity and innovation Endowments 30 Copyright 2010 © Professor Michael E. Porter
  • 31. Quality of the National Business Environment Context for Firm Strategy and Rivalry • Local rules and incentives that encourage investment and productivity  Open and vigorous local competition Factor Demand (Input) Conditions Conditions • Access to high quality business • Sophisticated and demanding local inputs customers and needs Related and Supporting Industries • Availability of suppliers and supporting industries • Many things matter for competitiveness • Successful economic development is a process of successive upgrading, in which the business environment improves to enable increasingly sophisticated ways of competing 31 Copyright 2010 © Professor Michael E. Porter
  • 32. Determinants of Competitiveness Microeconomic Competitiveness Quality of the Sophistication National State of Cluster of Company Business Development Operations and Environment Strategy Macroeconomic Competitiveness Social Infrastructure Macroeconomic State of Cluster and Political Policies Development Institutions • A geographic concentration of Endowments firms, specialized assets, and institutions in particular fields. 20100915 – Peru.ppt 32 Copyright 2010 © Professor Michael E. Porter
  • 33. Cusco Tourism Cluster Institutions for Collaboration Local retail and Travel Agents Tour Operators other services Marketing (Internet cafes, etc.) Agencies Food Restoration/ Suppliers Attractions and conservation Restaurants activities (e.g. National Parks, Property cultural shows) Crafts Services Banking Services / Maintenance Accommodations Transport Foreign Exchange Services (hotels, hostels, lodges) (land, air, rail and river) Hospitality equipment Related clusters suppliers Food Educational and Cluster Government Agencies Research Institutions Health Cluster Source: Adapted from HBS student project, 2010 “Peru Tourism Cluster”; Agung, Anand, Bhardan, Ilanos, Nosher
  • 34. Clusters and Competitiveness • Clusters increase productivity and operational efficiency • Clusters stimulate and enable innovations • Clusters facilitate commercialization and new business formation • Clusters reflect the fundamental influence of linkages and spill-overs across firms and associated institutions in competition Competitiveness Master - 2009-04-20.ppt 34 Copyright 2009 © Professor Michael E. Porter
  • 35. Clusters and Economic Diversification Linkages Across Clusters Fishing & Fishing Products Textiles Entertainment Prefabricated Hospitality Agricultural Enclosures & Tourism Products Processed Food Transportation Furniture & Logistics Building Aerospace Fixtures, Construction Vehicles & Equipment & Materials Distribution Information Defense Services Jewelry & Tech. Precious Services Heavy Lightning & Metals Electrical Construction Business Analytical Equipment Services Services Education & Instruments Knowledge Power Forest Medical Products Creation Generation Devices Communi- Publishing cations Financial & Printing Biopharma- Equipment Services Heavy ceuticals Machinery Motor Driven Production Chemical Products Technology Products Tobacco Oil & Apparel Gas Mining & Metal Automotive Plastics Aerospace Manufacturing Engines Footwear Leather & Related Sporting Products & Recreation Goods Note: Clusters with overlapping borders or identical shading have at least 20% overlap (by number of industries) in both directions. Competitiveness Master - 2009-04-20.ppt 35 Copyright 2009 © Professor Michael E. Porter
  • 36. Stages of National Competitive Development Shifting Policy Imperatives Factor-Driven Investment- Innovation- Economy Driven Economy Driven Economy Low Cost Inputs Productivity Unique Value • Macro, political, and legal • Increasing local rivalry • Advanced skills stability • Market opening • Scientific and technological • Improving human capital • Advanced infrastructure institutions • Efficient basic • Incentives and rules • Incentives and rules infrastructure encouraging productivity encouraging innovation • Lowering regulatory costs • Cluster formation and • Cluster upgrading of doing business activation Source: Porter, Michael E., The Competitive Advantage of Nations, Macmillan Press, 1990 Competitiveness Master - 2009-04-20.ppt 36 Copyright 2010 © Professor Michael E. Porter
  • 37. Macroeconomic Policy: Assessment • Sound policies have allowed Peru’s fundamental macroeconomic stability to steadily improve over the past decade • The implementation of the inflation-targeting framework has been successful in reducing inflation • Peru's fiscal stabilization fund provided stability and allowed effective stimulus during the global crisis • The economy continues to be highly dollarized with most credits denominated in dollars – About half of the banking system is currently dollarized and most commodity exports are priced in US-dollars BUT • Peru’s public finances remain overly dependent on commodities, with as much as one third of tax revenues coming from commodity-related sources • Peruvian tax rates are high relative to peers • Peru must set policies that ensured the responsible use of credit 37
  • 38. Political Institutions: Assessment Corruption • One of critical weaknesses constraining Peruvian development • High corruption is due to weak institutions, poor governance practices and the excessive influence of private interests • Corruption cases are usually not reported to authorities • The institutions perceived to be most corrupt are Congress, the political parties, the national police, and judicial institutions 38
  • 39. Rank in Global Corruption Perception Index, 2009 Corruption Index, 2009 Canada Deteriorating Improving Low USA corruption Uruguay Chile Costa Rica Cuba Brazil Peru, Colombia Trinidad and Tobago China El Salvador India Panama Guatemala Mexico Dominican Republic Argentina Bolivia Nicaragua High Honduras corruption Russia Ecuador Venezuela Paraguay Change in Rank, Global Corruption Report, 2009 versus 2003 Note: Ranks only countries available in both years (131 countries total) Source: Global Corruption Report, 2009 39 Copyright 2010 © Professor Michael E. Porter
  • 40. Political Institutions: Assessment Corruption • One of critical weaknesses constraining Peruvian development • High corruption is due to weak institutions, poor governance practices and the excessive influence of private interests • Corruption cases are usually not reported to authorities • The institutions perceived to be most corrupt are Congress, the political parties, the national police, and judicial institutions Security • There has been a deterioration of the security situation, mainly due to the organized crime, illegal drug trade, terrorism and a general decline in public safety • The influence of drug traffickers is starting to penetrate institutions and the political system • Social unrest occurs most often in places where government institutions are weak 40
  • 41. Social Infrastructure: Assessment Education • High formal enrollment but low quality • Weak infrastructure in the public school system • Curriculum is poorly structured, and one teacher must cover multiple grades Health • The health system continues to be characterized by generally low quality and high disparities in quality, particularly affecting the poor • “Poverty diseases” such as tuberculosis are still more prevalent than in peer countries • Health care spending in Peru remains the lowest among its Latin American peers • There is a mismatch between the supply and demand for health professionals 41
  • 42. Assessment: Peru’s Business Environment Context for Firm Strategy and Rivalry + Openness to foreign investment, trade, capital flows + Improvements in investor protections Factor ± Efforts to strengthen competition Demand (Input) policy Conditions Conditions – Rigidity of employment – Difficulty in business formation – Low intensity of local competition + Abundant resources: mineral, – High Informality of the economy + Improving consumer protection agricultural, fishing, and cultural regulation + Advantageous location ± Improving sophistication of local buyers + Improving administrative infrastructure – Weak environmental standards Related and enforcement + Simplified customs procedures Supporting ± Sound banking system, but high interest spreads Industries ± Improving financial markets, but limited venture capital availability – Limited local suppliers and – Poor physical infrastructure supporting industries – Low skill levels in the labor force, – Shallow clusters mismatch with demand – Weak university-industry research collaboration – Few high-quality research and scientific institutions
  • 43. Factor Factor input conditions in Peru lag regional peers, particularly in (Input) physical infrastructure. Conditions Administrative infrastructure • Peru has made important reforms in simplifying administrative procedures
  • 44. Ease of Doing Business South America, 2011 Venezuela: 172 Guyana: 100 Colombia: 39 Suriname: 161 Ecuador: 130 Peru: 36 Brazil: 127 Bolivia: 149 Paraguay: 106 Chile: 43 Uruguay: 124 Argentina: 115 Source: The World Bank, Doing Business (2011), 183 countries 20100915 – Peru.ppt 44 Copyright 2010 © Professor Michael E. Porter
  • 45. Ease of Doing Business Ranking, 2011 (of 183 countries) Peru, 2011 120 Favorable Unfavorable 100 Peru’s per capita GDP rank: 81 80 60 40 20 0 Ease of Doing Getting Credit Protecting Registering Trading Starting a Paying Taxes Closing a Dealing with Enforcing Business Investors Property Across Business Business Construction Contracts Borders Permits Source: The World Bank, Doing Business (2011), GDP rank on GDP per capita, ppp-adjusted 20100915 – Peru.ppt 45 Copyright 2010 © Professor Michael E. Porter
  • 46. Factor Factor input conditions in Peru lag regional peers, particularly in (Input) physical infrastructure. Conditions Administrative infrastructure • Peru has made important reforms in simplifying administrative procedures Physical infrastructure • While Peru has increased infrastructure investment in recent years, it lags in electrical generation capacity, telephone lines, and paved roads relative to its Latin American peers. Infrastructure services remain expensive Education and workforce skills • The education system produces comparatively few graduates in technical areas, engineering, and physical sciences • Peru is last in spending on education among its peers Financial system • Financial assets are highly concentrated. Four banks hold 83% of all bank loans –Borrowing costs are high –The Peruvian pension fund system is characterized by low participation Science and technology infrastructure • Peru’s science and technology infrastructure is very weak.
  • 47. Context for Barriers to trade and investment have been reduced, but labor Firm market efficiency and local rivalry remain limited Strategy and Rivalry Foreign trade and investment policy • Since the early 1990s, Peru’s foreign trade and investment policy has been aimed at a process of deregulation and liberalization of the trade regime • Peru has signed a significant number of free trade agreements with several countries, such as the United States and China • However, investment flows (in and out) remain low in comparison with its neighbors Anti-trust policy • Peru has an advanced regulatory framework for antitrust. But, implementation is weak • Peru's domestic industries are highly concentrated, with evidence of oligopolistic practices and cartels • A high level of informality in the economy eases counterfeiting and money laundering Labor market • Peru’s labor market is highly rigid, ranked by the World Bank as 149 out of 181 economies. There is no unified labor code in Peru • High non-wage labor costs deter formal job creation
  • 48. Demand Peruvian consumer sophistication is increasing. Consumer Conditions protection and environmental regulations are in place but not well enforced Local demand sophistication Economic growth has led to the emergence of a new middle class that has access to consumer credit, has become aware of new products and brands, and demands quality Quality and environmental standards Regulations exist to protect quality, health, safety, and environmental standards, but there is no mechanism to enforce these regulations or the consumer code. And, in practice, the large informal sector operates outside of these protections
  • 49. Related and Availability of suppliers and supporting industries remains low, Supporting and Peruvian clusters are shallow Industries Export industries • Peru’s exports are highly concentrated on natural resource-based products. These activities are not well integrated into the local economy and have not generated local upstream and downstream industrial activities Presence of suppliers • There is a lack of local suppliers of machinery, equipment and services. Most e products and services are imported • Local production of inputs and machinery is in its infancy and cannot support advanced export-oriented companies Cluster Development • Nascent clusters are present, but there are few cluster initiatives.. • There is a poor tradition of collaboration between the government and the private sector in the area of cluster development
  • 50. Peru’s National Export Portfolio 1997 to 2009 2.5% Change In Peru’s Overall World Export Share: +0.09% Jewelry and Precious Metals 2.0% Peru’s world export market share, 2009 1.5% Metal, Mining and Manufacturing 1.0% Fishing and Agricultural Fishing Products Products 0.5% Financial Apparel Peru’s Average World Services Export Share: 0.22% Hospitality and Tourism Communications Publishing and Printing Services 0.0% -0.5% 0.0% 0.5% 1.0% 1.5% Change in Peru’s world export market share, 1997 to 2009 Exports of US$2 Billion = Source: Prof. Michael E. Porter, International Cluster Competitiveness Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. Underlying data drawn from the UN Commodity Trade Statistics Database and the IMF BOP statistics. 50 Copyright 2010 © Professor Michael E. Porter
  • 51. Peru’s National Export Portfolio 1997 to 2009 0.14% Transportation Oil and Gas and Logistics Products and Services 0.12% Peru’s world export market share, 2009 Furniture Textiles 0.10% Construction Materials Chemical Products Processed Food 0.08% Plastics 0.06% Leather and Related Products Forest Products 0.04% Business Services Heavy Machinery Motor Driven Biopharmaceuticals Products Footwear 0.02% Power and Power Generation Equipment Building Fixtures Prefabricated Enclosures and Structures and Equipment Production Technology Communications Equipment Automotive 0.00% -0.02% -0.01% 0.00% 0.01% 0.02% 0.03% 0.04% 0.05% 0.06% 0.07% 0.08% Change in Peru’s world export market share, 1997 to 2009 Exports of US$2 Billion = Note: Showing clusters with greater than $10 mil exports. 51 Source: Prof. Michael E. Porter, International Cluster Competitiveness Project, Institute for Strategy and Competitiveness, HBS; Richard Bryden, Project Director. Copyright 2010 © Professor Michael E. Porter
  • 52. Share of World Exports by Cluster World Market Share Peru, 2008 0.2% - 0.5% 0.5% - 1.0% Fishing & Enter- Textiles Fishing tainment Prefabricated 0.95% - 1.9% Products Hospitality Enclosures & Tourism Agricultural Products Transportation Furniture Processed & Logistics Building Food Aerospace Fixtures, Construction Vehicles & Equipment & Materials Distribution Information Defense Services Jewelry & Services Tech. Precious Lightning & Heavy Metals Electrical Construction Business Analytical Services Education & Instruments Equipment Services Power Forest Knowledge Medical Products Creation Generation Devices Communi- Publishing cations & Printing Biopharma- Equipment Financial Heavy ceuticals Machinery Services Motor Driven Production Chemical Products Technology Products Tobacco Oil & Automotive Gas Aerospace Mining & Metal Plastics Engines Manufacturing Apparel Leather & Footwear Related Sporting Marine Products & Recreation Equipment Goods Note: Clusters with overlapping borders have at least 20% overlap (by number of industries) in both directions. 52 Copyright 2010 © Professor Michael E. Porter
  • 53. Specialization in Peru’s Regions Selected Examples Piura Agricultural Products: Mangoes, Lemons, Brown Sugar Syrup Cajamarca (Bambamarca) Dairy, Processed Foods La Libertad (El Porvenir, Trujillo) Leather, Footwear Ancash (Chimbote) Fishing and Fish Products Lima (Infantas, Los Olivos) Metal Manufacturing, Metal Furniture Lima (La Victoria) Apparel Ica Wine Cuzco Tourism Puno and Arequipa Apparel from Alpaca 53
  • 54. Assessment: Peruvian Clusters • Peru’s current clusters are based heavily on natural endowments, and have much room for further upgrading • Regions such as the Cajamarca, Arequipa, and Moquegua have concentrations in mining, but the clusters are mostly shallow with weak linkages between firms and local suppliers and experiencing significant technological bottlenecks • In the main cities of Peru there are some emerging clusters consisting largely of small firms • Peru’s clusters have weak suppliers and few supporting institutions • There is a weak institutional capacity in the regions hampering the development of clusters • There is a limited tradition of collaboration among actors for regional development 54 Copyright 2010 © Professor Michael E. Porter
  • 55. Cluster Development Programs in Peru • There are some encouraging programs, such as the CITEs • Support programs for cluster development have limited resources and scope, and have been directed toward SMEs • Cluster development have been supported primarily multilaterals and international cooperation agencies • Programs were driven centrally without building capacity at the regional level • Programs have failed to create permanent institutions and sustainable processes of collaboration amongst key actors such as local governments, academic institutions, training centers, private sector and relevant institutions for collaboration 55 Copyright 2010 © Professor Michael E. Porter
  • 56. Creating and Economic Strategy National Value Proposition • What is the distinctive competitive position of Peru given its location, legacy, existing strengths, and potential strengths? – What unique value as a business location? – For what types of activities and clusters? – And what roles with neighbors, the region, and the broader world? Achieving and Maintaining Parity Developing Unique Strengths with Peers • What elements of the business • What weaknesses must be addressed to environment can be unique strengths remove key constraints and achieve parity relative to peers/neighbors? with peer countries? • What existing and emerging clusters represent local strengths? • Priorities and sequencing are necessity in economic development 56 Copyright 2010 © Professor Michael E. Porter
  • 57. Role of a National Value Proposition • The value proposition should be an inspiration to the Peruvian population • The value proposition is a signal to companies from abroad and at home about what assets and conditions can expect to find in Peru • The value proposition is a signal to policy makers in Peru of what type of improvements are most critical in order to make the value proposition a reality 57 Copyright 2010 © Professor Michael E. Porter
  • 58. Peru's Competitiveness Strategy National Value Proposition Goals Action Agenda Implementation Plan 58 Copyright 2010 © Professor Michael E. Porter
  • 59. Towards a Peruvian Value Proposition What is Unique about Peru? ENDOWMENTS BUSINESS ENVIRONMENT PEOPLE AND CULTURE • Abundant natural resources • Privileged access to foreign • Rich culture and history markets • Central location in South • Creative and entrepreneurial America • Open to FDI and capital flows population • Vast biodiversity and • Young, hardworking population ecosystems • Legacy of domestic cooperation to overcome obstacles 59 Copyright 2010 © Professor Michael E. Porter
  • 60. Towards a Peruvian Value Proposition A secure, neutral and peaceful country Enhanced the Dynamic Sophistication regional of Endowment Preserving Natural and development Related Cultural Resources with vibrant Exports clusters A hub for trade between Latin America, Asia, and North America Improve Cross-Cutting Policies 60 Copyright 2010 © Professor Michael E. Porter
  • 61. National Value Proposition: A secure, neutral and peaceful country Peace and neutrality in Peru have been crucial to the good economic performance of the last two decades, but Peru remains at risk of deteriorating security. Reduce corruption to fight informality and inequality Empower security institutions and foster links with local communities A secure, neutral and Break the cycle of drug trafficking and insurgency peaceful Develop regional clusters to generate a stronger link country between the growth process and new employment 61 Copyright 2010 © Professor Michael E. Porter
  • 62. National Value Proposition: Utilizing Endowments Peru’s endowments have attracted significant interest from foreign and domestic investors already in the past. Peru must create higher value from its endowments driven clusters. •Provide highly efficient infrastructure and an efficient regulatory environment to make Peru one of the most productive locations for accessing natural Enhanced the resources Sophistication of Endowment Related Exports •Ensure that regulatory conditions enable endowments to be used in ways that are ecologically and culturally sustainable •Upgrade and deepen clusters drawing on Peru's endowments and develop suppliers, services and related clusters 62 Copyright 2010 © Professor Michael E. Porter
  • 63. National Value Proposition: A Trade Hub Peru’s geographic location, its array of free trade agreements, and its macroeconomic and political stability make it a natural hub for trade between Latin America, North America, and Asia Maintain and extend low trade barriers A hub for trade Improve the efficiency and quality of trade enabling between Latin regulation and infrastructure. America, Asia, and North America Mobilize and develop clusters of trade related services including logistics and finance 63 Copyright 2010 © Professor Michael E. Porter
  • 64. National Value Proposition: Decentralization Peru’s development remains highly heterogeneous across different parts of the country. The emergence of a larger middle class remains limited to a few regions in the country. Sustained growth can only be achieved if all subnational regions develop by upgrading their competitiveness. Build unique regional economies based on local strengths. Dynamic regional Upgrade key weaknesses including regional development education, regulatory conditions, and infrastructure with vibrant clusters Strengthen regions through upgrading regional institutions 64 Copyright 2010 © Professor Michael E. Porter
  • 65. Lima metalworking cluster: Example of a Cluster Development Initiative Agriculture Automotive Foundries Electricity Plastics Mining companies Restaurants Appliances Plastics Design shops Financial Equipment Metals Molds (electrical, mining, etc) Logistics Paints and chemicals Tools Parts (isolators, etc) Services Packaging (lab, etc) Custom Advisory Recycling Software / IT services services Technology Security transfer Government Educational Business Multilateral Institutions Institutions Institutions Institutions
  • 66. Action Agenda POLICIES •Sustain the security improvements against old and new threats • Maintain improvements achieved in security and prevent a pronounced A secure, neutral and increased in organized crime an violence • Empower security institutions and foster peaceful country links with the community •Systematically reduce corruption • Simplify rules and regulations to reduce the cases in which corruption can occur • Promote a new governance ethic in political and business leaders 66 Copyright 2010 © Professor Michael E. Porter
  • 67. Secure, Neutral and Peaceful: Action Agenda Sustain the security improvements against old and new threats Action Areas Specific Recommendations • Public safety is critical to becoming a trading • Frame an institutional setting where a single institution hub concentrates efforts to fight drug trafficking and terrorist activities • Maintain improvements - Support market-based income-substitution programs, achieved in security control of chemical inputs for coca transformation, drug interdiction, and anti-money laundering efforts and prevent a pronounced increased • Reform the police force considering labor regime, in crime an violence salary and equipment and needs • Empower security • Strengthen the powers of local mayors as presidents of institutions and foster local public safety committees in coordination with the links with the police community • Engage local communities to prevent social unrest • Support comprehensive policies - covering crime prevention, crime investigation, the judicial system, the jail system, and re-insertion programs. 67 Copyright 2010 © Professor Michael E. Porter
  • 68. Secure, Neutral and Peaceful: Action Agenda Systematically reduce corruption Action Areas Specific Recommendations • Reduce corruption to thrust domestic economic activity and • Launch a systematic campaign to reduce corruption take advantage of and investigate corruption cases opportunities created • Simplify rules and regulations to reduce the cases in through open trade which corruption can occur policy • Foster clean governance in political and business • Generate a strong leaders track record of fighting against corruption • Improve the quality of the civil service. Support meritocracy, responsibility, accountability, training and • Consider its effects on adequate compensation. informality and inequality • Key public officials should be appointed in a process with the consent of the Congress 68 Copyright 2010 © Professor Michael E. Porter
  • 69. Action Agenda POLICIES •Focus efforts on becoming the springboard for South American firms seeking access to U.S. and Asian markets •Deepen free trade policies • Intensify policy of negotiating free trade agreements A hub for trade • Eliminate remaining domestic barriers to between Latin trade and investment: tariffs, non-tariff measures and export subsidies America, Asia and North America •Improve physical connections with other countries • Transportation • Energy and Water CLUSTERS Transportation and Logistics Financial Services 69 Copyright 2010 © Professor Michael E. Porter
  • 70. Action Agenda POLICIES •Transform endowment-based industries into broad clusters • Launch an ambitious cluster development program •Build organizational processes in which Enhanced the all actors, particularly private sector representatives, collaborate in building a Sophistication of common vision for each cluster Endowment Related Exports •Diversify the economy by developing related clusters CLUSTERS Metal Mining and Manufacturing Hospitality and Tourism Biodiversity 70 Copyright 2010 © Professor Michael E. Porter
  • 71. Action Agenda POLICIES • Design a modern policy for regional development • Devise a strategy for each region based on its unique attributes and strengths Dynamic • Enhance education and workforce skill development regionalized • Focus on education as a central enabling development with condition for productivity • Align education supply with needs through vibrant clusters collaboration with clusters CLUSTERS Metalworking Apparel Leather Fishing and Fishing Products Footwear Agricultural Products Wine 71 Copyright 2010 © Professor Michael E. Porter
  • 72. Improve Cross Cutting Policies •Sustain path of sound macroeconomic policy •Ensure adequate basic education and health care •Focus basic education on enforcing quality standards •Improve basic education services with the vision to reduce inequality and foster social inclusion •Reform healthcare system to increase coverage and provide better value •Focus on preventive care to reduce costs •Concentrate on vulnerable segments of the population •Reduce the cost of doing business through better rules and regulations: •Rules of the judiciary system •Taxes •Labor market regulations •Strengthen access to capital •Increase financial-sector competition and access to capital •Encourage the development of new financial instruments •Develop science and technology capabilities •Expand university-business collaboration •Encourage industry to absorb and improve foreign technology •Involve talented expatriate professionals •Improve innovation infrastructure •Improve the effectiveness of the government 72 Copyright 2010 © Professor Michael E. Porter
  • 73. Eleven Goals for 2021 Income and Inclusion • Peru will be in the upper tier of middle-income countries with an income per capita of $10,000 • Peru will reduce its poverty level to 20 percent • Peru will reduce rates of malnutrition to less than 10 percent International • Peru will be one of the top two South American countries in volume of trade with Asia • Peru will be the first-ranked recipient of foreign direct investment among the countries along the South American Pacific coast Regional development • Peru will have at least seven regional centers of development across the coastal, highlands and Amazon regions 73 Copyright 2010 © Professor Michael E. Porter
  • 74. Peru will be in the upper tier of middle-income countries with an GDP per Capita income per capita of $10,000 (in 1990 PPP US$) $12,000 GOAL $10,000 $8,000 $6,000 $4,000 $2,000 PAST PRESENT $0 1971 1976 1981 1986 1991 1996 2001 2006 2011 2016 2021 Note: PPP using Geary Khamis calculation methodology. 74 Copyright 2010 © Professor Michael E. Porter Source: Groningen Growth and Development Centre, Total Economy Database
  • 75. Peru will reduce its poverty level to 20 percent % of Population Under the Poverty Line GOAL PAST PRESENT Source: Compendio Estadístico, Instituto Nacional de Estadistica e Informatica (INEI), 2010; own projections 75 Copyright 2010 © Professor Michael E. Porter
  • 76. Peru will be one of the top two South American countries in volume Total trade (USD of trade with Asia millions) PAST PRESENT GOAL Source: Trade Map from official sources (http://trademap.org) ; own projections 76 Copyright 2010 © Professor Michael E. Porter
  • 77. Peru will be the first-ranked recipient of foreign direct investment among the countries along the South American Pacific coast FDI Inflows (USD millions) GOAL PAST PRESENT Source: UNCTADSTAT (http://unctadstat.unctad.org); own projections 77 Copyright 2010 © Professor Michael E. Porter