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30/11/2013

Recourir a l’intelligence
artificielle pour améliorer
les prestations de service
dans le tourisme
Dr Jean-Clau...
30/11/2013

VirtuOz Virtual Agent Solution
(Conversation-Based Architecture)
USER INTERACTION

Website

Mobile

Instant Me...
30/11/2013

CONNAISSANCE

- Fichiers propriétaires
- Wikipedia /DBPedia/Wikivoyage
- Autres bases publiques (Open Data)
- ...
30/11/2013

Knowledge Interface
Knowledge Engineering

- Artificial Intelligence Meta Language
<category>
<pattern>WHAT IS...
30/11/2013

WIDGET Hosting
XML

Javascript

30/11/2013

9

PLATEFORMES
XML

RDF/FOAF

-

30/11/2013

10

5
30/11/2013

Des exemples
• Office du tourisme de Serre-Chevalier
http://www.skipass-serrechevalier.com/Intro.aspx

• Resta...
30/11/2013

7
30/11/2013

EHL

8
30/11/2013

Remerciements

Des solutions marketing adaptées à votre entreprise.
Sous ses différentes formes le e-Marketing...
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Tpm2013 intelligence artificielle au service du tourisme v2 jc morand cyberstrat

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Présentation faite au 14ème Tourism Professionnal Meeting de Sierre (TpM) le 6 décembre pour introduire les agents virtuels, le traitement du langage naturel (NLP) et les bases de données structurées pour l'industrie touristique.

Publié dans : Marketing
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Tpm2013 intelligence artificielle au service du tourisme v2 jc morand cyberstrat

  1. 1. 30/11/2013 Recourir a l’intelligence artificielle pour améliorer les prestations de service dans le tourisme Dr Jean-Claude MORAND Sierre – 6/12/13 1
  2. 2. 30/11/2013 VirtuOz Virtual Agent Solution (Conversation-Based Architecture) USER INTERACTION Website Mobile Instant Message USER EXPERIENCE Avatar Dialog/Text Dynamic Status Pane Co-Browsing Spelling & Grammar Check Slang, Abbreviation & Dictionaries Syntactic Analysis Semantic Analysis Business Rules Interaction Circuits Instant Solutions Social Protocol User Interface NATURAL LANGUAGE PROCESSING (NLP) Linguistic Processing CONVERSATION MGR Interaction Control Virtual Agents Analyti cs Web Services BACK-END SYSTEMS CMS Live-Chat CRM E-Commerce ERP Call Center CONNAISSANCE EXTRACTEURS SEMANTIQUES MISE EN FORME 30/11/2013 4 2
  3. 3. 30/11/2013 CONNAISSANCE - Fichiers propriétaires - Wikipedia /DBPedia/Wikivoyage - Autres bases publiques (Open Data) - Bases privées (PMS, CRM, Lonely Planet…) - Bases supportant des accès XML avec un schema standardisé (geonames) 30/11/2013 5 DBPedia En avril 2013  2.46 milliards de tripplets RDF Source http://blog.dbpedia.org/category/dataset-releases/ 3
  4. 4. 30/11/2013 Knowledge Interface Knowledge Engineering - Artificial Intelligence Meta Language <category> <pattern>WHAT IS YOUR NAME</pattern> <template>My name is John.</template> </category> - javascript - Instructions pour gérer les attitudes des agents 30/11/2013 7 Interfaces utilisateur Design des avatars TTS/STT - 30/11/2013 8 4
  5. 5. 30/11/2013 WIDGET Hosting XML Javascript 30/11/2013 9 PLATEFORMES XML RDF/FOAF - 30/11/2013 10 5
  6. 6. 30/11/2013 Des exemples • Office du tourisme de Serre-Chevalier http://www.skipass-serrechevalier.com/Intro.aspx • Restaurant de l’EHL http://www.askom.fr/maquettes/ehl.html (URL temporaire) Serre Chevalier 6
  7. 7. 30/11/2013 7
  8. 8. 30/11/2013 EHL 8
  9. 9. 30/11/2013 Remerciements Des solutions marketing adaptées à votre entreprise. Sous ses différentes formes le e-Marketing peut être utilisé pour générer de la demande à court terme ou contribuer à la notoriété de vos activités. Nous cherchons avant tout à obtenir un ROI immédiat. e-MARKETING La définition et l’exécution d’une «e-stratégie» demande une expertise dans trois domaines que sont le marketing, la connaissance du métier (dans notre cas High-Tech et Tourisme) et des technologies de l’Internet. DES RESULTATS CONCRETS Des taux d’ouverture de vos email supérieurs à 10% Des conseils +266% de visite de Google en 4 mois Plusieurs centaines d’abonnés à un flux RSS Des communautés d’utilisateurs de plusieurs votre chiffre milliers de membres sur Facebook Des référencement auprès des grands COMMUNAUTES VIRTUELLES distributeurs Pour imaginer et gérer les actions d'une stratégie de marketing du 21ème siècle, nous vous accompagnons en vous apportant une connaissance des dernières méthodes du marketing et des nouvelles technologies. CONFERENCES pour augmenter d’affaires en ligne. La création et l'animation de communautés virtuelles est l'un des défis du marketing de la prochaine décennie. CYBERSTRAT propose une gamme de solutions pour vous aider. e-DISTRIBUTION La dématérialisation des transactions offrent de très nombreuses possibilités qui vont bien au-delà de la simple vente en ligne. De la réservation de services en passant par des programmes d'affiliation nous pouvons vous proposer des solutions innovantes adaptées à vos besoins. Des experts reconnus, Nos consultants sont fréquemment invités en qualité de keynote speakers ou d'intervenants pour des symposiums, congrès professionnels, présentations d'entreprise, cours et conférences. Idéal pour convaincre vos conseils d’administration ! CYBERSTRAT/ JC Morand Téléphone: +33 (0) 450238710 info@cyberstrat.net Jean-Claude Morand - Dr ès sciences en gestion 9

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