Jonathon ColmanPrincipal Experience Architect      REI: www.REI.com       Twitter @jcolman
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Jonathon ColmanPrincipal Experience Architect      REI: www.REI.com       Twitter @jcolman
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Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012
Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012
Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012
Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012
Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012
Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012
Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012
Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012
Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012
Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012
Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012
Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012
Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012
Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012
Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012
Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012
Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012
Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012
Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012
Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012
Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012
Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012
Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012
Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012
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Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012

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Imagine what you could do if your customer was the core focus of your marketing work, from strategy down to tactics and measurement - Agile Marketing to the rescue!

And what if you were measured on shipping value to customers, not on how well you kissed ass or how politically adept you were? Agile Marketing has built-in mechanisms to help!

How much more time could you dedicate to customers if you had only three standing meetings each month? Agile Marketing focuses on action!

And consider all the benefits of working as part of a cross-functional team that includes design, development, content, analysis, and testing experts so that you have everyone you need to make great things happen all in one place... that Agile Marketing.

In this presentation from SEOmoz MozCon 2012, I'll show you four principles of Agile Marketing and thirteen ways to hack your marketing organization with Agile to make it better, faster, and more accountable for your customers.

You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

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Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012

  1. Jonathon ColmanPrincipal Experience Architect REI: www.REI.com Twitter @jcolman
  2. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/527412927/
  3. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/376060111/
  4. © Google: http://insidesearch.blogspot.com/2012/05/search-quality-highlights-53-changes.html © Google: http://insidesearch.blogspot.com/2012/06/search-quality-highlights-39-changes.html
  5. What should TAKE OVER we do today? THE WORLD!© Girl With Butterfly Wings: http://www.flickr.com/photos/girlwithbutterflywings/5345704717/
  6. © Lanoba Blog: http://www.lanoba.com/blog/keyword-not-provided-in-google-analytics/
  7. © Sean MacEntee: http://www.flickr.com/photos/smemon/7118761213/
  8. © KEXINO: http://kexino.com/
  9. © SEOmoz: http://www.seomoz.org/blog/17-types-of-link-spam-to-avoid
  10. © RustyBrick, Inc. Web Development: http://www.seroundtable.com/google-links-warnings-15461.html
  11. http://inbound.org/incoming/
  12. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/147021259/
  13. © Jeff Atwood: http://www.codinghorror.com/blog/2006/11/microsoft-project-and-the-gantt-waterfall.html
  14. © Jeff Atwood: http://www.codinghorror.com/blog/2006/11/microsoft-project-and-the-gantt-waterfall.html
  15. © Royal Aluminum Systems Ltd.: http://www.royalalu.com/english/index-1.php
  16. © Royal Aluminum Systems Ltd.: http://www.royalalu.com/english/index-1.php
  17. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/433927344/
  18. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/433927344/
  19. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/2629114200/
  20. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/4208435158/
  21. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/4208435158/
  22. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/4208435158/
  23. © jbeau: http://www.flickr.com/photos/jbeau/6461705837/
  24. © jbeau: http://www.flickr.com/photos/jbeau/6461705837/
  25. © jbeau: http://www.flickr.com/photos/jbeau/6461705837/
  26. © SEOmoz: http://www.seomoz.org/dp/cafe-batman-breakfast
  27. © SEOmoz: http://www.seomoz.org/dp/cafe-batman-breakfast
  28. © SEOmoz: http://www.seomoz.org/dp/cafe-batman-breakfast
  29. © Samantha Starmer/REI
  30. © Samantha Starmer/REI
  31. © Samantha Starmer/REI
  32. © Balsamiq: http://www.balsamiq.com/
  33. © Balsamiq: http://www.balsamiq.com/
  34. © Balsamiq: http://www.balsamiq.com/
  35. © Joriel "Joz" Jimenez: http://www.flickr.com/photos/joriel/2193885168/ ; © ssoosay: http://www.flickr.com/photos/ssoosay/4138645205/
  36. © Joriel "Joz" Jimenez: http://www.flickr.com/photos/joriel/2193885168/ ; © ssoosay: http://www.flickr.com/photos/ssoosay/4138645205/
  37. © Joriel "Joz" Jimenez: http://www.flickr.com/photos/joriel/2193885168/ ; © ssoosay: http://www.flickr.com/photos/ssoosay/4138645205/
  38. © Jukka Vuokko: http://www.flickr.com/photos/jvuokko/4566270758/
  39. © Jukka Vuokko: http://www.flickr.com/photos/jvuokko/4566270758/
  40. © Menlopics: http://www.flickr.com/photos/menlopics/7593441874/
  41. © Menlopics: http://www.flickr.com/photos/menlopics/7593441874/
  42. © Rubbermaid Products: http://www.flickr.com/photos/rubbermaid/5630536467/
  43. © Rubbermaid Products: http://www.flickr.com/photos/rubbermaid/5630536467/
  44. © Rubbermaid Products: http://www.flickr.com/photos/rubbermaid/5630536467/
  45. ©jonas_k: http://www.flickr.com/photos/jonask/2311309574/
  46. ©jonas_k: http://www.flickr.com/photos/jonask/2311309574/
  47. ©jonas_k: http://www.flickr.com/photos/jonask/2311309574/
  48. © kdambekalns: http://www.flickr.com/photos/k-fish/2963756919/
  49. © kdambekalns: http://www.flickr.com/photos/k-fish/2963756919/
  50. © kdambekalns: http://www.flickr.com/photos/k-fish/2963756919/
  51. © OwenBlacker: http://www.flickr.com/photos/owenblacker/2513682441/
  52. © OwenBlacker: http://www.flickr.com/photos/owenblacker/2513682441/
  53. © OwenBlacker: http://www.flickr.com/photos/owenblacker/2513682441/
  54. © Trello: https://trello.com/board/distilledu-public-roadmap/4f27ebb65ddaf2d9782e0290
  55. © Trello: https://trello.com/board/distilledu-public-roadmap/4f27ebb65ddaf2d9782e0290
  56. © Trello: https://trello.com/board/distilledu-public-roadmap/4f27ebb65ddaf2d9782e0290
  57. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/3648338776/
  58. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/3648338776/
  59. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/3648338776/
  60. © Jared Zimmerman: http://www.flickr.com/photos/spoinknet/6964907727/
  61. © Jared Zimmerman: http://www.flickr.com/photos/spoinknet/6964907727/
  62. © Jared Zimmerman: http://www.flickr.com/photos/spoinknet/6964907727/
  63. © NapaneeGal: http://www.flickr.com/photos/kingstongal/3406263431/
  64. © NapaneeGal: http://www.flickr.com/photos/kingstongal/3406263431/
  65. © NapaneeGal: http://www.flickr.com/photos/kingstongal/3406263431/
  66. © jayneandd: http://www.flickr.com/photos/jayneandd/4450623309/
  67. © jayneandd: http://www.flickr.com/photos/jayneandd/4450623309/
  68. © jayneandd: http://www.flickr.com/photos/jayneandd/4450623309/
  69. © betsyweber: http://www.flickr.com/photos/betsyweber/6730126217/
  70. © betsyweber: http://www.flickr.com/photos/betsyweber/6730126217/
  71. © betsyweber: http://www.flickr.com/photos/betsyweber/6730126217/
  72. © lord enfield: http://www.flickr.com/photos/42424413@N06/5954193181/
  73. © lord enfield: http://www.flickr.com/photos/42424413@N06/5954193181/
  74. © lord enfield: http://www.flickr.com/photos/42424413@N06/5954193181/
  75. © hjhipster: http://www.flickr.com/photos/albertovo5/4922814768/
  76. © hjhipster: http://www.flickr.com/photos/albertovo5/4922814768/
  77. © hjhipster: http://www.flickr.com/photos/albertovo5/4922814768/
  78. © violet.blue: http://www.flickr.com/photos/violetblue/331392404/
  79. © violet.blue: http://www.flickr.com/photos/violetblue/331392404/
  80. © violet.blue: http://www.flickr.com/photos/violetblue/331392404/
  81. © Jonathon Colman: http://www.flickr.com/photos/jcolman/7557488700/
  82. © Jonathon Colman: http://www.flickr.com/photos/jcolman/7557488700/
  83. Jonathon ColmanPrincipal Experience Architect REI: www.REI.com Twitter @jcolman
  84. © magia3e: http://www.flickr.com/photos/magia3e/6236962059/
  85. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/4236465456/
  86. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/4236465456/
  87. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/333686419/
  88. © Sean Dreilinger: http://www.flickr.com/photos/seandreilinger/4127192270/

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