This document summarizes a presentation about taking advantage of the US market. It discusses getting established in the US through state of incorporation, agreements, and legal entity types. It also covers current venture market trends like specialized funds and lean startups. Finally, it proposes developing a story and marketing plan for Italian startups to establish a US presence without leaving Italy.

1. How to Take Advantage of the US Market
And Why You Should Care
A Summary of the Presentation
Milan, Italy
January 25, 2011
J AMES C. R OBERTS III
Co-hosted by dpixel & Global Capital Law Group PC
GLOBALCAPITAL

2. Topics
I. Introduction
II. Getting There
– States of Incorporation
– Agreement ―Pointers‖
III. The Venture Market
– Trends
– What’s Getting Funded
– Lean Startups & MVP
IV. If You Are Not Going . . .
– Resources
– Mindshare
GLOBALCAPITAL

3. Introduction:
Proposed Topics for Future Sessions.
• LOIs, Term Sheets & Preliminary Discussions
• Pitch Decks
• Now that you have the money: Product development plans.
• The Startup Package: The 1st 300 days (financial, legal, HR, insurance, marketing,
sales & product/service development plans)
• ―Lean Startup‖ Movement and best practices (―MVP‖ development)
• Licenses and other agreements
• Employment agreements
• Building your management team
• Italian resources: IBAN, AIFI, Provincial & Federal monies
• Getting known in the relevant markets
GLOBALCAPITAL

4. Introduction.
• Reasons to be in and not to be in the US.
• The Mindshare Rule: People can do business
with you only if they know you exist.
• Create actionable plans: 180-day Plan & 300-
day Plan
GLOBALCAPITAL

5. Part II. Getting There.
Reporter: “Mr. Lennon, how did you find America?”
John Lennon: “Got to Iceland and sort of turned left.”
GLOBALCAPITAL

6. Part II. Getting There—Discussion
Points.
• How Setting up the legal entity differs from Italy.
• Choice of State: Why & why not Delaware?
• Types & Purposes of various legal entities.
• C Corps. V. LLCs.
• The incorporation process.
• Responsibilities of Directors.
• Agreement pointers
• Types of Agreements
GLOBALCAPITAL

7. Types of Legal Entities.
GLOBALCAPITAL

8. Part III. The US Venture Market—
Discussion Points.
• Size is shrinking.
• Specialized funds v. ―Super‖ Angels.
• The ―Lean Startup Movement‖ & the MVP:
―Minimally Viable Product.‖
• 6 months & $250K.
• What VCs Seek.
GLOBALCAPITAL

9. Part IV. The US Market (without
leaving home)—Discussion Points
• Remember the rule: People cannot do business
with you if they do not know that you exist.
• What’s the story you need to tell and why?
(What are you trying to accomplish?)
• To whom do you need to tell it?
• What do those people like to hear & want to
hear?
• Italian startups as 1st Class.
GLOBALCAPITAL

10. Thank You.
James C. Roberts III, Esq.
GLOBAL CAPITAL LAW GROUP PC
GLOBAL CAPITAL STRATEGIC GROUP
jcr@globalcaplaw.com
www.globalcaplaw.com
www.globalcapstrat.com
Copyright 2011, Global Capital Law Group PC. All rights reserved.
GLOBALCAPITAL