Social networking sites were reviewed to enhance Pekish Foods' business operations. Facebook was recommended due to its large user base, free setup and use, easy-to-use features, and popularity with customers. LinkedIn is better for large organizations but not targeting customers directly. Biznik has limited members and content relevant to Pekish Foods. Facebook allows advertising, videos, photos and customer feedback.

1. Social Networking Review Presented By: Safeena, Tanya and Jamie

2. Overview Criteria Whose Available User Base Comparison Review of LinkedIn Review of Facebook Review of Biznik Recommendations/Conclusion

3. Criteria Pekish Foods, a Glasgow based delicatessen has requested that we consult them on social networking sites, which could be used to enhance their current business operations.

4. Who’s Available

5. User Base Comparison

6. LinkedIn Advantages Disadvantages Allows the creation of a company profile (employees, size and promotional updates) section on question and answers up-to-date information on events Quick access to companies website Suitable for large organisation Not a suitable site for targeting customers Forces more on advertising vacancies and employees Website mostly use by big corporations Has a small percentage of UK users Not suitable for small companies

7. Biznik Advantages Disadvantages Business orientated Integrated Google Maps Minor integration options with other social, bigger networking sites Business aritcles published and graded Accessability to various events Very few members from the UK. More focused on the USA Very little relative content to Pekish foods Limited content Inadequate search function

8. Facebook Advantages Disadvantages Multiple applications enabling advertising, video clips, photos Can link to company website Customers/employees may already be familiar with facebook, more so than a business orientated site There are existing Glasgow companies using the site More relevant to a smaller organisation Customers can provide relevant feedback Very few similar organisations Negative feedback is clearly seen, unless removed

9. Recommendations Facebook Largest user base Free to set-up and use Relatively easy-to-use features Popularity – Customers most likely familiar with site Integrated features such as youtube streaming

11. Social Networking sites do not interoperate with each other

12. Dedicated employee time required to provide a consistent and successful service