Content Handling During Website Migration

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Sign up for the next webinar on April 16th, 2013: https://www3.gotomeeting.com/register/361621622. Originally presented to Content Strategy DC on May 21, 2012. Also presented to Content Strategy New England on November 27, 2012.

Technology News & Politics

Content
Handling
During

Website
Migra4on

A
website
migra-on
is
the
transfer
of
content,

sites/sec-ons,
func-onality,
team,
templates,

informa-on
architecture,
and
rela-onships
from

one
pla:orm
to
another.

–
Website
Migra4on
Handbook
v2

h9p://migra4onhandbook.com

#migra4onhandling

For
now,
let’s
concentrate
on
this

A
website
migra-on
is
the
transfer
of
content,

sites/sec-ons,
func-onality,
team,
templates,

informa-on
architecture,
and
rela-onships
from

one
pla:orm
to
another.

–
Website
Migra4on
Handbook
v2

#migra4onhandling

migrationhandbook.com

Just
Ram
the
Content
In

#migra4onhandling

migrationhandbook.com

It’s
Like
Moving
Day

#migra4onhandling

migrationhandbook.com

All
Migra4ons
are
Diﬀerent

#migra4onhandling

http://bit.ly/s-eval

Exercise:
ﬁnd
out
where
you
are

h9p://bit.ly/s-‐eval

#migra4onhandling

Weight
#migra4onhandling

http://bit.ly/s-eval

h9p://bit.ly/contenthandling

#migra4onhandling

Rethinking
the

Content
Inventory

1.  Explora4on

2.  Sources
of
Content

3.  Site
Inventories

4.  Layers
of
Content

5.  Topic
Inventories

6.  Quality

h9p://bit.ly/rethink-‐ci

#migra4onhandling

Use
Consistent

Approach

to
Batch
Content

#migra4onhandling

h9p://bit.ly/panning

Except
for
small

sites,
don’t
do
all

steps
for
each

content
item

#migra4onhandling

http://bit.ly/contenthandling

Determine
Disposi4on:

•  Drop

•  Keep
As-‐is

•  Rewrite

etc.

#migra4onhandling

http://bit.ly/contenthandling

Determine
Disposi4on:

•  Drop

•  Keep
As-‐is

•  Rewrite

etc.

Obviously,
drop
what
you
can

#migra4onhandling

http://bit.ly/contenthandling

Locate
where
the
content
needs
to

be
in
the
site
architecture.

#migra4onhandling

http://bit.ly/contenthandling

This is the step that
could be done on
papyrus.

#migra4onhandling

http://bit.ly/contenthandling

Tag
/
apply
metadata
to

allow
slicing
and
dicing.

#migra4onhandling

http://bit.ly/contenthandling

Discuss
quality
early,
both
desired

quality
levels
and
how
to
conﬁrm.

#migra4onhandling

http://bit.ly/contenthandling

Discuss
quality
early,
both
desired

quality
levels
and
how
to
conﬁrm.

Crucial

#migra4onhandling

http://bit.ly/contenthandling

Why
Bother
Thinking

About
These
Steps?

#migra4onhandling

http://bit.ly/contenthandling

Reduce
the
chance
of
a
wreck.

#migra4onhandling

http://bit.ly/contenthandling

Es4mate
eﬀort
early.

#migra4onhandling

http://bit.ly/contenthandling

Manual
eﬀort
per
bucket
=

Number
of
items

×
Sum
of
each
step’s
eﬀort

#migra4onhandling

http://bit.ly/contenthandling

Avoid
going
backwards

#migra4onhandling

http://bit.ly/contenthandling

Increase
Quality

#migra4onhandling

http://bit.ly/contenthandling

Thanks!

h9p://migra4onhandbook.com

use
discount
code
“elephant”
through
Feb
2013
for
$25
oﬀ

#migra4onhandling

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Content Handling During Website Migration

1. Content Handling During Website Migra4on

2. A website migra-on is the transfer of content, sites/sec-ons, func-onality, team, templates, informa-on architecture, and rela-onships from one pla:orm to another. – Website Migra4on Handbook v2 h9p://migra4onhandbook.com #migra4onhandling

3. For now, let’s concentrate on this A website migra-on is the transfer of content, sites/sec-ons, func-onality, team, templates, informa-on architecture, and rela-onships from one pla:orm to another. – Website Migra4on Handbook v2 #migra4onhandling migrationhandbook.com

4. Just Ram the Content In #migra4onhandling migrationhandbook.com

5. It’s Like Moving Day #migra4onhandling migrationhandbook.com

6. All Migra4ons are Diﬀerent #migra4onhandling http://bit.ly/s-eval

7. Exercise: ﬁnd out where you are h9p://bit.ly/s-‐eval #migra4onhandling

8. #migra4onhandling http://bit.ly/s-eval

9. Weight #migra4onhandling http://bit.ly/s-eval

10. h9p://bit.ly/contenthandling #migra4onhandling

11. Rethinking the Content Inventory 1.  Explora4on 2.  Sources of Content 3.  Site Inventories 4.  Layers of Content 5.  Topic Inventories 6.  Quality h9p://bit.ly/rethink-‐ci #migra4onhandling

12. Use Consistent Approach to Batch Content #migra4onhandling h9p://bit.ly/panning

13. Except for small sites, don’t do all steps for each content item #migra4onhandling http://bit.ly/contenthandling

14. Determine Disposi4on: •  Drop •  Keep As-‐is •  Rewrite etc. #migra4onhandling http://bit.ly/contenthandling

15. Determine Disposi4on: •  Drop •  Keep As-‐is •  Rewrite etc. Obviously, drop what you can #migra4onhandling http://bit.ly/contenthandling

16. Locate where the content needs to be in the site architecture. #migra4onhandling http://bit.ly/contenthandling

17. This is the step that could be done on papyrus. #migra4onhandling http://bit.ly/contenthandling

18. h9p://bit.ly/migauto #migra4onhandling

19. Tag / apply metadata to allow slicing and dicing. #migra4onhandling http://bit.ly/contenthandling

20. Discuss quality early, both desired quality levels and how to conﬁrm. #migra4onhandling http://bit.ly/contenthandling

21. Discuss quality early, both desired quality levels and how to conﬁrm. Crucial #migra4onhandling http://bit.ly/contenthandling

22. Why Bother Thinking About These Steps? #migra4onhandling http://bit.ly/contenthandling

23. Reduce the chance of a wreck. #migra4onhandling http://bit.ly/contenthandling

24. Es4mate eﬀort early. #migra4onhandling http://bit.ly/contenthandling

25. Manual eﬀort per bucket = Number of items × Sum of each step’s eﬀort #migra4onhandling http://bit.ly/contenthandling

26. Avoid going backwards #migra4onhandling http://bit.ly/contenthandling

27. Increase Quality #migra4onhandling http://bit.ly/contenthandling

28. Thanks! h9p://migra4onhandbook.com use discount code “elephant” through Feb 2013 for $25 oﬀ #migra4onhandling

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