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Improve the conversation
     on your blog


                 SMX Munich, April 2008
www.onetomarket.de                       www.joostdevalk.nl




                       Joost de Valk,
                    ...
Arrogance, a blogger’s biggest enemy....
Markets are conversations.

Don’t talk to us as if you’ve forgotten how to speak.
Don’t make us feel small.
Remind us to b...
To link to you, people need to:
know you, like you and trust you
You have to stand out, but stay connected
Conversations create a ripple effect
10 steps to improve to conversation on your blog
10 steps to improve to conversation on your blog
10 steps to improve to conversation on your blog
10 steps to improve to conversation on your blog
10 steps to improve to conversation on your blog
10 steps to improve to conversation on your blog
10 steps to improve to conversation on your blog
10 steps to improve to conversation on your blog
10 steps to improve to conversation on your blog
10 steps to improve to conversation on your blog
10 steps to improve to conversation on your blog
10 steps to improve to conversation on your blog
10 steps to improve to conversation on your blog
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10 steps to improve to conversation on your blog

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10 steps to improve to conversation on your blog

  1. 1. Improve the conversation on your blog SMX Munich, April 2008
  2. 2. www.onetomarket.de www.joostdevalk.nl Joost de Valk, Search Strategist Onetomarket
  3. 3. Arrogance, a blogger’s biggest enemy....
  4. 4. Markets are conversations. Don’t talk to us as if you’ve forgotten how to speak. Don’t make us feel small. Remind us to be larger. Get a little of that human touch. You want us to pay? We want you to pay attention. - Cluetrain Manifesto
  5. 5. To link to you, people need to: know you, like you and trust you
  6. 6. You have to stand out, but stay connected
  7. 7. Conversations create a ripple effect

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