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1




        Turning
“Like to Buy”
   F-Commerce


Social Media Week 2011 - JWT Retail Slam



                                           Janice Diner
2




“If I had to guess, social
commerce is the next area
to really blow up”
              Mark Zuckerberg, August 2010
3
4




                               1
                                           F-COMMERCE
                                           Purchasing real goods
                                           with real currency without
                                           leaving Facebook




4
               FACEBOOK


                                                                                                2
                                                                        OPEN GRAPH
               DEALS                                                    F-COMMERCE
               Check in on Facebook on                                  Facebook influence on
               a smart phone and see the                                e-commerce websites -
               special deals from nearby                                Like’s, sharing &
               businesses.                                              recommendations




                             3
                                           FACEBOOK
                                           CREDITS
                                           Facebook Credits is the
                                           virtual currency used to
                                           purchase items in games
                                           and non-game applications




Janice Diner
5

Product Trial, Sampling and Monetizing

In 2010 P&G brands,
Pantene and Pampers
started selling samples
direct to consumers inside
Facebook




Pampers sold 1000
packs @ 9.99 in
under an hour.


      F-COMMERCE
      facebook.com/pampers - 483,348 Likes
      facebook.com/pantene - 367,427 Likes
 Photo Credit: Pampers & Pantene Facebook page
6



Loyalty, Sharing and Monetizing


Your Starbucks Card
can now be managed
inside Facebook


 Check card balance, buy
 more credits, and buy
 coffee for a Facebook
 friend




     F-COMMERCE
     facebook.com/starbucks - 19,493,123 Likes

   Photo Credit: Starbucks Facebook page
7



Movie Launch - Invite & Buy


Disney Facebook
users bought advance
tickets to Toy Story 3
and invited their
friends to join them




       F-COMMERCE
       facebook.com/toystory - 13,768,859 Likes

 Photo Credit: Disney Pixar Toy Story 3 Facebook page
8



 Brand Utility - Multiple Channel Commerce


Delta is the first airline
to offer a flight booking
engine within Facebook




       F-COMMERCE
       facebook.com/delta - 49,555 Likes

   Photo Credit: Delta Facebook page
9



Social Commerce with a Cause


Facebook gets its
first non-profit gift
catalogue
 WWF’s has a full Gift Center on Facebook that
 allows supporters to purchase gifts, make
 donations and select a symbolic animal adoption
 from a list of more than 100 species.




      F-COMMERCE
      facebook.com/worldwildlifefund - 420,695 Likes

  Photo Credit: World Wildlife Fund Facebook page
10

Retail Gift Cards for Facebook friends

Give a gift instantly to a
friend on Facebook and
your friend can redeem it
online or in store




      F-COMMERCE
      facebook.com/sears - 388,690 Likes
      facebook.com/sephora - 1,178,381 Likes
 Photo Credit: Sears and Sephora Facebook pages
11



CPG Shopping Direct


Rate, review, share, like
and BUY over 29 P&G
products in the Pampers
store on Facebook




        F-COMMERCE
       facebook.com/pampers - 483,348 Likes
                                              payments and logistics
       facebook.com/dove - 322,909 Likes
 Photo Credit: Pampers & Dove Facebook page
12



CPG Shopping Direct


Unilever followed with the
Dove store selling a selection
of Dove products.




         F-COMMERCE
        facebook.com/pampers - 483,348 Likes
                                               payments and logistics
        facebook.com/dove - 322,909 Likes
 Photo Credit: Pampers & Dove Facebook page
13



 Retailers Selling Goods in Facebook




                                                       J

 Lands’ End                               ASOS                       JC PENNY
509,934 Likes                          440,669 Likes               1,463,994 Likes




          NBA Store                                        Heals.com
       7,360,197 Likes                                     8,411 Likes
14




OPEN GRAPH
F-COMMERCE
Helping customers connect where they buy




Photo Credit: Levis.com
15




 People who click Facebook “Like’s” are more engaged,
 active and connected then the average Facebook user




     LEVI’S                            EBAY                               AMAZON                       INCREASED
  SOCIAL STORE                     GROUP GIFTING                           RECO’s                        SALES

   Social plugins let you see      A group gifting app that helps   Amazon is on track to make      In the first 12 hours
   what your friends have liked,   Facebook users get together      recommendations better by       3,000 likes, increased traffic
   commented on or share on        to buy a gift, integrates        plugging in Facebook’s social   300% increased revenue
   www.levis.com                   Facebook PayPal and eBay         info into it’s own algorithm    10x over previous day*


* Facebook Stats
16



FACEBOOK CREDITS




• Facebook takes 30% on all
  Facebook Credit transactions
• $2.1 Billion is the projected size of
  the US virtual goods market in 2011*




Facebook Credits Mandatory for Game Developers
 *Source: Inside Virtual Goods: The US Virtual Goods Market 2010 - 2011
17




 Stand Up To Cancer and
 DONATE with Facebook Credits




                                                                             shopkick
                                                                        Earn Facebook Credits for
                                                                        checking-in at retail locations


                ifeelgoods platform allow retailers to offer Facebook
                Credits as an incentive in their online stores




Facebook Credits Integrate into the Real World
18




     Facebook launches Deals in Canada
     through Facebook Places
       Indigo
       H&M
       Dynamite
       Garage
       Joe Fresh
       Wind Mobile
       TELUS
       Kiehl's
       Town Shoes
       Toronto Pearson International Airport
       IMAX/AMC Theatres




Facebook lets Canadians ‘check-in’ for discounts
19




   Turning
“Like to Buy”
 F-Commerce
20




Every industry and vertical is going to
be rethought in a social way.
The real opportunity is about people
redesigning these spaces.
21




Thank You
Follow me on twitter - @janicediner
Like my Facebook Page - facebook.com/janicediner
Email me - janice@janicediner.com
Presentation - slideshare.net/jdiner

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F-Commerce turning “Like” into “Buy”

  • 1. 1 Turning “Like to Buy” F-Commerce Social Media Week 2011 - JWT Retail Slam Janice Diner
  • 2. 2 “If I had to guess, social commerce is the next area to really blow up” Mark Zuckerberg, August 2010
  • 3. 3
  • 4. 4 1 F-COMMERCE Purchasing real goods with real currency without leaving Facebook 4 FACEBOOK 2 OPEN GRAPH DEALS F-COMMERCE Check in on Facebook on Facebook influence on a smart phone and see the e-commerce websites - special deals from nearby Like’s, sharing & businesses. recommendations 3 FACEBOOK CREDITS Facebook Credits is the virtual currency used to purchase items in games and non-game applications Janice Diner
  • 5. 5 Product Trial, Sampling and Monetizing In 2010 P&G brands, Pantene and Pampers started selling samples direct to consumers inside Facebook Pampers sold 1000 packs @ 9.99 in under an hour. F-COMMERCE facebook.com/pampers - 483,348 Likes facebook.com/pantene - 367,427 Likes Photo Credit: Pampers & Pantene Facebook page
  • 6. 6 Loyalty, Sharing and Monetizing Your Starbucks Card can now be managed inside Facebook Check card balance, buy more credits, and buy coffee for a Facebook friend F-COMMERCE facebook.com/starbucks - 19,493,123 Likes Photo Credit: Starbucks Facebook page
  • 7. 7 Movie Launch - Invite & Buy Disney Facebook users bought advance tickets to Toy Story 3 and invited their friends to join them F-COMMERCE facebook.com/toystory - 13,768,859 Likes Photo Credit: Disney Pixar Toy Story 3 Facebook page
  • 8. 8 Brand Utility - Multiple Channel Commerce Delta is the first airline to offer a flight booking engine within Facebook F-COMMERCE facebook.com/delta - 49,555 Likes Photo Credit: Delta Facebook page
  • 9. 9 Social Commerce with a Cause Facebook gets its first non-profit gift catalogue WWF’s has a full Gift Center on Facebook that allows supporters to purchase gifts, make donations and select a symbolic animal adoption from a list of more than 100 species. F-COMMERCE facebook.com/worldwildlifefund - 420,695 Likes Photo Credit: World Wildlife Fund Facebook page
  • 10. 10 Retail Gift Cards for Facebook friends Give a gift instantly to a friend on Facebook and your friend can redeem it online or in store F-COMMERCE facebook.com/sears - 388,690 Likes facebook.com/sephora - 1,178,381 Likes Photo Credit: Sears and Sephora Facebook pages
  • 11. 11 CPG Shopping Direct Rate, review, share, like and BUY over 29 P&G products in the Pampers store on Facebook F-COMMERCE facebook.com/pampers - 483,348 Likes payments and logistics facebook.com/dove - 322,909 Likes Photo Credit: Pampers & Dove Facebook page
  • 12. 12 CPG Shopping Direct Unilever followed with the Dove store selling a selection of Dove products. F-COMMERCE facebook.com/pampers - 483,348 Likes payments and logistics facebook.com/dove - 322,909 Likes Photo Credit: Pampers & Dove Facebook page
  • 13. 13 Retailers Selling Goods in Facebook J Lands’ End ASOS JC PENNY 509,934 Likes 440,669 Likes 1,463,994 Likes NBA Store Heals.com 7,360,197 Likes 8,411 Likes
  • 14. 14 OPEN GRAPH F-COMMERCE Helping customers connect where they buy Photo Credit: Levis.com
  • 15. 15 People who click Facebook “Like’s” are more engaged, active and connected then the average Facebook user LEVI’S EBAY AMAZON INCREASED SOCIAL STORE GROUP GIFTING RECO’s SALES Social plugins let you see A group gifting app that helps Amazon is on track to make In the first 12 hours what your friends have liked, Facebook users get together recommendations better by 3,000 likes, increased traffic commented on or share on to buy a gift, integrates plugging in Facebook’s social 300% increased revenue www.levis.com Facebook PayPal and eBay info into it’s own algorithm 10x over previous day* * Facebook Stats
  • 16. 16 FACEBOOK CREDITS • Facebook takes 30% on all Facebook Credit transactions • $2.1 Billion is the projected size of the US virtual goods market in 2011* Facebook Credits Mandatory for Game Developers *Source: Inside Virtual Goods: The US Virtual Goods Market 2010 - 2011
  • 17. 17 Stand Up To Cancer and DONATE with Facebook Credits shopkick Earn Facebook Credits for checking-in at retail locations ifeelgoods platform allow retailers to offer Facebook Credits as an incentive in their online stores Facebook Credits Integrate into the Real World
  • 18. 18 Facebook launches Deals in Canada through Facebook Places Indigo H&M Dynamite Garage Joe Fresh Wind Mobile TELUS Kiehl's Town Shoes Toronto Pearson International Airport IMAX/AMC Theatres Facebook lets Canadians ‘check-in’ for discounts
  • 19. 19 Turning “Like to Buy” F-Commerce
  • 20. 20 Every industry and vertical is going to be rethought in a social way. The real opportunity is about people redesigning these spaces.
  • 21. 21 Thank You Follow me on twitter - @janicediner Like my Facebook Page - facebook.com/janicediner Email me - janice@janicediner.com Presentation - slideshare.net/jdiner