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Behavioral
         Interviewing
More Than a Gut Feeling




            Jonathan “JJ” Jarrell, PHR
   Regional Human Resource Manager
              Customized Distribution
Brainstorm:
Interview Questions
Q1
     What is the Most Widely
     Used Pre-employment
     test in America today?


     Answer:
     The interview
Q2
     What is the Least Accurate
     Pre-employment test in
     America today?


     Answer:
     The interview
     (traditional)
Tell me a little about yourself.
      What is your greatest strength?
      What is your greatest weakness?
      Where do you want to be in 5 years?



QUESTION
   S
       Downhill from here…
       If you could be any animal
       which would you be?
       Who are your role models?
Poor odds with high stakes
Most Hiring Managers make their selection
decision within the first 3 minutes of the
interview.
Source: Harvard Study




More than 75% of turnover can be traced back
to poor interviewing and hiring practices.

Source: Harvard Study



If an untrained interviewer uses an
unstructured interview format, then the
probability of hiring the
best applicant is less than 15%.
Source: Michigan State University
Improving your odds
   The best predictor of future performance is
   past performance


   Using behavioral-based interview questions in conjunction with
   standard questions can improve the accuracy of selecting the
   best candidates over standard interviews by as much as
   500%.
                                       Source: The Advisory Board Company
Advantages to
using past behavior
Using behavior eliminates
misunderstandings about a candidate’s
past experiences.

Using behavior prevents
personal impressions from
affecting the evaluation.


Using behavior reduces
applicant “faking.”
What is behavioral interviewing?
 A thorough, planned, systematic way to gather
 and evaluate information about what candidates
 have done in the past to show how they would
 handle future situations.
Why use behavioral
interviewing?
Lower the high direct and indirect
costs related to hiring the wrong
people

High-quality hires out-
produce poor ones by 25-
50%.

An estimated 80% of turnover is
due to hiring mistakes

A job that pays $48,000 can cost
up to $100,000
to replace.
Why use behavioral
interviewing?
It is based on competencies and behaviors
critical for success in a particular position.


It is objective, so it helps eliminate
unintentional biases.
It is structured, with set questions that are
delivered to every candidate, in the same
wording, in the same order and scored in the
same way.
It focuses less on specific tasks a candidate
has done and more on his or her approaches
to doing them, so it is effective even for
candidates with little or no actual job
experience.
How is it different?

“If you could choose to be any animal
(tree, piece of furniture, etc.), which
would it be?”

“Where do you see yourself in 5
years?”

“What would you do if…?”

“If you had an employee
who…how would you handle
that situation?”

                                                  Hypothetical
                                          Answers Are Opinions
How to structure a behavioral interviewing
program
Determine critical competencies.


Develop questions (and follow-up
questions) to address
each competency.

Create a structured note-taking sheet for
the interview, including a candidate
evaluation section.

Train interviewers.

Evaluate post-offer results.
Develop critical competencies
Accounting Associate           General Manager
•   Customer Service           •   Customer Focus
•   Integrity/Ethics           •   Integrity/Ethics
•   Job Knowledge              •   Job Knowledge
•   Adaptability/Flexibility   •   Budgets/Cost Control
•   Dependability              •   Communication
•   Listening Skills           •   Decision Making/Judgment
•   Personal Organization      •   Leadership
•   Productivity               •   Managing for Results
•   Quality                    •   Organizational Savvy
•   Teamwork                   •   Planning
                               •   Results Focus
                               •   Team Leadership
Develop critical competencies
Customer Service
                             General Manager
Representative
•   Customer Focus           •   Ethics and Values
•   Written Communications   •   Business Acumen
•   Technical Learning       •   Problem Solving
•   Organizing               •   Process Management
•   Informing                •   Drive for Results
•   Time Management          •   Developing Direct Reports
                             •   Managing and Measuring Work
Develop behavioral-based questions to
address the competencies
Teamwork                        Team Leadership
• “Tell me about a time you     • “Tell me about a time you
  were part of a great team.”     were part of a great team.”
• “What was your role in        • “What was your role in
  making it great?”               making it great?”
• “What was the end             • “What was the end result?”
  result?”
Develop behavioral-based questions to
address the competencies
Integrity/Ethics
Deals with others in a straightforward and honest manner,
is accountable for actions, maintains confidentiality,
supports company values, conveys good news and bad.
Develop behavioral-based questions to
address the competencies
Decision-Making/Judgment
Recognizes problems and responds, systematically gathers
information, sorts through complex issues, seeks input from
others, addresses root cause of issues, makes timely
decisions, communicates decisions to others.
Developing and analyzing answers

   To assess the quality of the candidate’s
   answers, use the “STAR” method:




    STAR
     Situation   Task    Action   Result or
                                  outcome



It provides a framework for both developing an
answer, and assessing the value of an answer
to a behavioral interview question.
Evaluating candidate responses


  Tell me about a time when…




   STAR
    Situation   Task   Action   Result or
                                outcome




Use your competency definition to guide you
Mirror your performance rating system
Sample answer - communication




 “
        Last year, we were bidding a big
        project, and I knew the proposal had to be
 especially well written. Not only did I make sure it
 was very clear, I tried to use some of the firm’s
 “lingo” in the proposal. I proofread it five times and
 some of the other people in the department read it
 for clarity. Several days after the client received it,
 they called and said that mine was the best-written
 proposal they had received and we were awarded
 the contract.”
False STARs or partial STARs
 Vague statements       Opinions                Theoretical or
 Provide no specifics                           future-oriented
                                                statements

 • I usually...         • I was the most        • I would, I would
 • I always...            accurate in my          have, I would like
 • We all                 class...                to
   participated...      • I think coaching is
                          the most
                          important
                          characteristic
Taking Notes
Forgetting Curve
      100%
                      98%




            80%




            60%
                                  58%
Retention




                                                  44%               Retention
            40%
                                                              37%




            20%




            0%
                  0         0.2             1.0         9.0

                                        Hours
Taking notes

 TIPSthem you’ll be taking notes.
 • Inform
  • Slow the pace if necessary.
  • Use key words and phrases.
  • Avoid judgmental or evaluative comments.




Purpose: To have an accurate and
complete record of candidate
responses during the interview.
Create a structured note-taking sheet
                                                                  XYZ Food Distribution
                                                                Candidate Evaluation Form

                              Candidate Name:                                                              Position:

                          Interviewed by:                                                              Date:

                     Rating Scale: 1 = unsatisfactory, 2 = below average, 3 = average, 4 = above average, 5 = outstanding, N/A = not applicable

                                  Rating Element                                              Rating                            Comments
Core Values:
Customer Focus: Give me an example of when you were able to avoid a major
problem because of the close communication you had with a customer or
coworker. Describe the last time you had to say no to a customer. Tell me about     1     2      3     4    5
a situation in the past year where you had to deal with a very upset customer or
coworker.
Integrity/Ethics: Tell me about a time when you conformed to company policy
even though you did not agree with it. Describe a work experience you had in
                                                                                    1     2      3     4    5
which you had to speak up and tell other people what you thought or felt when
you knew it would be unpopular.
Job Knowledge: In what ways have you helped your customer segment deal with
changes in the industry? Tell me about an area you got into at work where you       1     2      3     4    5
had no experience. What did you do about addressing this inexperience?
Competencies:
Communication: Describe a situation in which you got people to change from the
way they were doing something to the way you suggested. Tell me about the
toughest negotiating (or selling) situation in which you succeeded. Tell me about
                                                                                    1     2      3     4    5
the one in which you were unsuccessful. How will you address the challenge of
maintaining clear and frequent communication among geographically diverse
team members?
Decision-Making/Judgment: Give me an example of a problem you faced at work
and tell me how you solved it. Tell me about a problem at work that you were
                                                                                    1     2      3     4    5
unable to solve. What was the last bad decision you made at work? Describe the
process by which you made a difficult decision at work.
Budgets/Cost Control: Tell me about the last time you saved your employer
money. What have you done in your current job (last position) to increase your
                                                                                    1     2      3     4    5
organization’s revenues? What have you done in your current job (last position)
to reduce your organization’s operational costs?
Team Leadership: Give me an example of when you felt you were able to
motivate a coworker. Describe a time when someone on your team was not doing
                                                                                    1     2      3     4    5
his/her share of the work. What did you do? Tell me about the last time you had
to create a sense of urgency to get a team or individual motivated again.
Train interviewers
 2-3 day training (DDI Targeted Selection)
 • Two full days building foundation for interviewing technique
   – Writing questions, categorizing answers, etc.
 • Day three is practice with ‘live’ applicants



 In-House Training by You
 • We can discuss further options


 Just in Time Training
 • Work with managers to review process 1-2 days ahead
   of the interview
Evaluate post-offer results
•   Better retention rates?
•   Better performance?
•   Higher productivity?
•   Other industry- or
    organization-
    specific benchmarks
Connect With Me

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Behavioral Interviewing

  • 1. Behavioral Interviewing More Than a Gut Feeling Jonathan “JJ” Jarrell, PHR Regional Human Resource Manager Customized Distribution
  • 3. Q1 What is the Most Widely Used Pre-employment test in America today? Answer: The interview
  • 4. Q2 What is the Least Accurate Pre-employment test in America today? Answer: The interview (traditional)
  • 5. Tell me a little about yourself. What is your greatest strength? What is your greatest weakness? Where do you want to be in 5 years? QUESTION S Downhill from here… If you could be any animal which would you be? Who are your role models?
  • 6. Poor odds with high stakes Most Hiring Managers make their selection decision within the first 3 minutes of the interview. Source: Harvard Study More than 75% of turnover can be traced back to poor interviewing and hiring practices. Source: Harvard Study If an untrained interviewer uses an unstructured interview format, then the probability of hiring the best applicant is less than 15%. Source: Michigan State University
  • 7.
  • 8. Improving your odds The best predictor of future performance is past performance Using behavioral-based interview questions in conjunction with standard questions can improve the accuracy of selecting the best candidates over standard interviews by as much as 500%. Source: The Advisory Board Company
  • 9. Advantages to using past behavior Using behavior eliminates misunderstandings about a candidate’s past experiences. Using behavior prevents personal impressions from affecting the evaluation. Using behavior reduces applicant “faking.”
  • 10. What is behavioral interviewing? A thorough, planned, systematic way to gather and evaluate information about what candidates have done in the past to show how they would handle future situations.
  • 11. Why use behavioral interviewing? Lower the high direct and indirect costs related to hiring the wrong people High-quality hires out- produce poor ones by 25- 50%. An estimated 80% of turnover is due to hiring mistakes A job that pays $48,000 can cost up to $100,000 to replace.
  • 12. Why use behavioral interviewing? It is based on competencies and behaviors critical for success in a particular position. It is objective, so it helps eliminate unintentional biases. It is structured, with set questions that are delivered to every candidate, in the same wording, in the same order and scored in the same way. It focuses less on specific tasks a candidate has done and more on his or her approaches to doing them, so it is effective even for candidates with little or no actual job experience.
  • 13. How is it different? “If you could choose to be any animal (tree, piece of furniture, etc.), which would it be?” “Where do you see yourself in 5 years?” “What would you do if…?” “If you had an employee who…how would you handle that situation?” Hypothetical Answers Are Opinions
  • 14. How to structure a behavioral interviewing program Determine critical competencies. Develop questions (and follow-up questions) to address each competency. Create a structured note-taking sheet for the interview, including a candidate evaluation section. Train interviewers. Evaluate post-offer results.
  • 15. Develop critical competencies Accounting Associate General Manager • Customer Service • Customer Focus • Integrity/Ethics • Integrity/Ethics • Job Knowledge • Job Knowledge • Adaptability/Flexibility • Budgets/Cost Control • Dependability • Communication • Listening Skills • Decision Making/Judgment • Personal Organization • Leadership • Productivity • Managing for Results • Quality • Organizational Savvy • Teamwork • Planning • Results Focus • Team Leadership
  • 16. Develop critical competencies Customer Service General Manager Representative • Customer Focus • Ethics and Values • Written Communications • Business Acumen • Technical Learning • Problem Solving • Organizing • Process Management • Informing • Drive for Results • Time Management • Developing Direct Reports • Managing and Measuring Work
  • 17. Develop behavioral-based questions to address the competencies Teamwork Team Leadership • “Tell me about a time you • “Tell me about a time you were part of a great team.” were part of a great team.” • “What was your role in • “What was your role in making it great?” making it great?” • “What was the end • “What was the end result?” result?”
  • 18. Develop behavioral-based questions to address the competencies Integrity/Ethics Deals with others in a straightforward and honest manner, is accountable for actions, maintains confidentiality, supports company values, conveys good news and bad.
  • 19. Develop behavioral-based questions to address the competencies Decision-Making/Judgment Recognizes problems and responds, systematically gathers information, sorts through complex issues, seeks input from others, addresses root cause of issues, makes timely decisions, communicates decisions to others.
  • 20. Developing and analyzing answers To assess the quality of the candidate’s answers, use the “STAR” method: STAR Situation Task Action Result or outcome It provides a framework for both developing an answer, and assessing the value of an answer to a behavioral interview question.
  • 21. Evaluating candidate responses Tell me about a time when… STAR Situation Task Action Result or outcome Use your competency definition to guide you Mirror your performance rating system
  • 22. Sample answer - communication “ Last year, we were bidding a big project, and I knew the proposal had to be especially well written. Not only did I make sure it was very clear, I tried to use some of the firm’s “lingo” in the proposal. I proofread it five times and some of the other people in the department read it for clarity. Several days after the client received it, they called and said that mine was the best-written proposal they had received and we were awarded the contract.”
  • 23.
  • 24. False STARs or partial STARs Vague statements Opinions Theoretical or Provide no specifics future-oriented statements • I usually... • I was the most • I would, I would • I always... accurate in my have, I would like • We all class... to participated... • I think coaching is the most important characteristic
  • 26. Forgetting Curve 100% 98% 80% 60% 58% Retention 44% Retention 40% 37% 20% 0% 0 0.2 1.0 9.0 Hours
  • 27. Taking notes TIPSthem you’ll be taking notes. • Inform • Slow the pace if necessary. • Use key words and phrases. • Avoid judgmental or evaluative comments. Purpose: To have an accurate and complete record of candidate responses during the interview.
  • 28. Create a structured note-taking sheet XYZ Food Distribution Candidate Evaluation Form Candidate Name: Position: Interviewed by: Date: Rating Scale: 1 = unsatisfactory, 2 = below average, 3 = average, 4 = above average, 5 = outstanding, N/A = not applicable Rating Element Rating Comments Core Values: Customer Focus: Give me an example of when you were able to avoid a major problem because of the close communication you had with a customer or coworker. Describe the last time you had to say no to a customer. Tell me about 1 2 3 4 5 a situation in the past year where you had to deal with a very upset customer or coworker. Integrity/Ethics: Tell me about a time when you conformed to company policy even though you did not agree with it. Describe a work experience you had in 1 2 3 4 5 which you had to speak up and tell other people what you thought or felt when you knew it would be unpopular. Job Knowledge: In what ways have you helped your customer segment deal with changes in the industry? Tell me about an area you got into at work where you 1 2 3 4 5 had no experience. What did you do about addressing this inexperience? Competencies: Communication: Describe a situation in which you got people to change from the way they were doing something to the way you suggested. Tell me about the toughest negotiating (or selling) situation in which you succeeded. Tell me about 1 2 3 4 5 the one in which you were unsuccessful. How will you address the challenge of maintaining clear and frequent communication among geographically diverse team members? Decision-Making/Judgment: Give me an example of a problem you faced at work and tell me how you solved it. Tell me about a problem at work that you were 1 2 3 4 5 unable to solve. What was the last bad decision you made at work? Describe the process by which you made a difficult decision at work. Budgets/Cost Control: Tell me about the last time you saved your employer money. What have you done in your current job (last position) to increase your 1 2 3 4 5 organization’s revenues? What have you done in your current job (last position) to reduce your organization’s operational costs? Team Leadership: Give me an example of when you felt you were able to motivate a coworker. Describe a time when someone on your team was not doing 1 2 3 4 5 his/her share of the work. What did you do? Tell me about the last time you had to create a sense of urgency to get a team or individual motivated again.
  • 29. Train interviewers 2-3 day training (DDI Targeted Selection) • Two full days building foundation for interviewing technique – Writing questions, categorizing answers, etc. • Day three is practice with ‘live’ applicants In-House Training by You • We can discuss further options Just in Time Training • Work with managers to review process 1-2 days ahead of the interview
  • 30. Evaluate post-offer results • Better retention rates? • Better performance? • Higher productivity? • Other industry- or organization- specific benchmarks