6. Software (As a Service) Is Eating The World
• 20 billion iPhone Apps downloads in 2012
• 40 billion iPhone App downloads in Total
• Netflix has eaten Blockbuster
• Amazon has eaten Barnes & Noble
• Salesforce has eaten Siebel
• Google is eating Microsoft
• Websites and Web Apps for all
April 2012 Slide 6
7. Web 1.0 : Web Sites
Web 2.0 : Web Apps
Web 3.0 : Mobile Apps
April 2012 Slide 7
8. Smartphones – Sensor Networks
AppsLocation
Accelerometer
Optical
Systems
PIM
Touch
Screen
Internet
Voice
9. Apps : Personal to Enterprise
AppsEntertainment
Social
Networking
Personal
Productivity
Collaboration
Mobile
Workforce
Mobile
Business
Personal Business
10. Apps Data Flow
April 2012 Slide 10
Web
SitePublish
Capture Database
Business
SystemInteract
13. APIs and Apps
• Application Programming Interface
• Defines how we connect systems together
• Defines how we connect Apps to Systems
• Can be secured, audited, analysed
• Need APIs for Social, legacy, SaaS, Storage,
Compute etc. etc.
April 2012 Slide 13
14. The Problem with Legacy APIs
• Not designed to Scale
• Susceptible to external attack
• Inappropriate authorization mechanisms
• Often need more than one legacy system
• Often mission critical
• May be older than current organisation
April 2012 Slide 14
15. 2011 – Enterprises Wake Up To Apps
• Smart Phone Adoption Reaches Tipping Point
• Android is here to Stay
• Blackberry is dying
• Windows Phone 8 is around the corner
• BYOD
• MDM morphing into MAM
April 2012 Slide 15
17. 2013 – Enterprise Mobile Strategy
• MEAP RFPs – Network Rail, May Gurney, RSA
• Acquisitions – Facebook buy Parse
• Platform –
– End to End Solution
– Part of the Furniture
• Mobile Strategy become integrated
• Touches all parts of organisation
April 2012 Slide 17
18. App Core Value Propositions
• Increase business velocity
• Increase business insight
• Increase collaboration
• Allow customer/partner self service
• Provide more integrated services
• Support new business models
April 2012 Slide 18
19. What Does the Future Hold
• Augmented Reality
• Multiple Platforms
• The Internet of Things
• The Tablet as the laptop
• Mobile Payments
• “App First” Systems
• Design as a core competency
April 2012 Slide 19
20. Its Not a Revolution without Losers
• Blackberry
• Dell
• HP
• Barnes & Noble
• Telcos
April 2012 Slide 20
21. Develop your Mobile Strategy
• A new channel to reach customers
• Don’t forget everything you have learned
• New tools + Old models = Success
• Metrics based
• Integrated approach
– Mobile + web + print + PR
• Mix of weapons is what wins the war
22. We Live in Exponential Times
April 2012 Slide 22
Facebook is has a “mobile workforce” of users but is not yet a mobile business because you can’t run an ad campaign on a phone. BYOD is causing havoc.
Mobile Web : Web pages that render differently in a mobile browser. M.domainname.comVanity App : The CEO app. Get on the bandwagon. Small number of users. High “internal profile”Viewer app: Delivering the website in an app formatFeature app: Do one thing for the business that’s transactional or gives insight. e.g. Update internal database after customer meeting.Full Service App: Expose one whole part of the business to the web. Order mgmt, purchasing.
Twitter API. Core value.
Not everyone can deliver the mix of weapons
AWS S3, Glacier. 700TB of storage in a single gram of DNA.