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Wrap up

  1. 1. Sony Ericsson Smart Phone Media Coverage Report Dec. 15-31, 2010
  2. 2. Media Coverage in Total <ul><li>Sony Ericsson smart phones media coverage Dec. 15-31, 2010 </li></ul><ul><li>Totally xxx articles </li></ul><ul><li>Including xxx print articles and xxx online ones </li></ul><ul><li>With a total ad value of xxx </li></ul>
  3. 3. Media Coverage on Products By Article Number <ul><li>Major Sony Ericsson smart phone coverage on top 3 model </li></ul><ul><li>235 articles on X10i </li></ul><ul><li>104 articles on E15i </li></ul><ul><li>66 articles on A8i </li></ul>
  4. 4. Media Coverage on Products By Ad Value
  5. 5. Coverage by Different Print Media Types Media Type of Mass, Digital and Fashion Media Number Percentage A+ 13 43% A 14 47% B 3 10% Media Number Percentage Mass Media 9 30% Fashion Media 6 20% Digital Media 10 33% Others 5 17%
  6. 6. Coverage By Print Media in Regions National West South East North 43% 27% 20% 3% 7% No. of media 7 5 1 2 6
  7. 7. Media Coverage on Different Issues <ul><li>The articles are expected to positively influence potential consumers as </li></ul><ul><li>206 articles report Sony Ericsson smart phone promotions and campaigns </li></ul><ul><li>163 articles positively introduce Sony Ericsson smart phones, features, applications and experiences </li></ul><ul><li>135 articles recommend to buy Sony Ericsson smart phones </li></ul><ul><li>83 articles introduce Sony Ericsson X10i winning the Most Influential Android Phone Award </li></ul><ul><li>25 articles cover Sony Ericsson smart phone launch </li></ul>Coverage by Article Type Print Online Total Product Launch 4 21 25 Introduction & Application 19 144 163 Recommendation 1 134 135 Award 1 82 83 Promotion & Campaign 5 201 206 Others 0 3 3
  8. 8. Media Coverage Samples on Different Issues - 从 11 月 29 日开始,索尼爱立信“做 A8i 型乐玩家,你型不型 ?!” 大型路演活动将从东方时尚之都上海,向广州、北京、成都蔓延开来。 索尼爱立信 A8i 手机“型动 广州电脑报 2010/12/24 索尼爱立信 A8i 邀你“智”在蜕变 周末画报 2010/12/25
  9. 9. 平面媒体主要报道内容 - 没有什么不可能 新快报 2010/12/30 智能手机已经慢慢地融入我们的日常生活,很多昨天的想象变成今天的现实。索尼爱立信 A8i 只要安装免费的“移动 AP” 软件就可以将手机变身 3G 无线路由器;在 PlayNow 应用商店下载 Android 应用程序、音乐、游戏。
  10. 10. 平面媒体主要报道内容 - 索尼爱立信 XPERIA E15i 潮流志 2010/12/15 XPERIA E15i 采用了时下最开放的 Android 操作系统,配合 3.0 英寸触摸屏幕,不仅支持拍照和摄像功能,还支持丰富的图像处理。此外, PlayNow 应用商店, TrackID 曲目识别等索尼爱立信“标志”功能也无一遗漏。
  11. 11. 平面媒体主要报道内容 - 最后的虔诚武士索尼爱立信 X10i 微型计算机 2010/12/15 索尼爱立信 X10i 是被索尼爱立信寄予厚望的旗舰机型,也是研发时间超长的一款项级 Android 机型。奇趣实用的定制 UI ,性感漂亮的工业设计都足以在 Android 机型中掀起一股热潮。现在,升级至 2 . 1 版本的 Android 操作系统之后,用户获得了增强的功能特性,以及更为强大的“通信娱乐”体验!
  12. 12. 网络媒体主要报道内容 - Sony Ericsson XPERIA X10i Awarded the “Most Influential Android Phone” www.163.com 2010/12/23 Sony Ericsson China president Magnus Ahlqvist was honored with the “Most Influential Figure in China’s Communications Industry in 2010” and Sony Ericsson XPERIA X10i was awarded the “Most Influential Android Phone” on December 18.
  13. 13. 网络媒体主要报道内容 - Software Upgrade, Open the Pandora's Box of Smart Phones www.qq.com 2010/12/22 Sony Ericsson will start the promotion campaign as from Christmas Eve to happen on December 24. The event will fully cover 1,200 stores in 39 cities nationwide, which will end on Valentine's Day in 2011.
  14. 14. 网络媒体主要报道内容 - 上传视频得 X10i 智能手机控达人招募中 www.sina.com .cn 2010/12/22 索尼爱立信《我是智能手机控!智能手机达人招募》活动火热进行中,参与活动将有机会获得 有 机会得到索尼爱立信 X10i 一部
  15. 15. 网络媒体主要报道内容 - Software Upgrade, Open the Pandora's Box of Smart Phones www.163.com 2010/12/17 Sony Ericsson's software upgrades service is very distinctive in the industry, greatly aiding users in getting started quickly. Sony Ericsson has opened up a variety of service modes such as self-updated official website, hotline, QQ online. To encourage users to upgrade, Sony Ericsson will also organize prize activities from time to time. For example, Sony Ericsson’s brand account in Kaixin001.com (http://www.kaixin001.com/sonyericsson) is launching the &quot;M1i Software Self-Updates, 500 Original Accessories Waiting for You to Get&quot; activity.

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