1. Running Head: PHYSICIAN
PHYSICIAN
7
Health Care Provider: Physician
Marcia Harrison
Strayer University
Professor Hwangi Lu
July 28, 2019
Physician
Introduction
A healthcare system should be well organized and should
consist of trained personnel who mainly work with a company
or an organization. Physicians, nurses, doctors, pharmacists are
some of the examples of health care providers. This is a system
that provides professional services to patients that are in high
need of treatment as inpatients who are treated generally as

2. outpatients. I decided to select physicians as health care
providers and also as medical practitioners since they are
always in demand in the medical field, day after another. This is
a professional medical practitioner or by simple terms, a doctor
who has completed highly advanced training in providing a
range of mostly non-surgical health care to patients. A
physician should have adverse knowledge in a medical
specialty. The main concern is to maintain, restore, and promote
health via the study, treatment, and diagnosis of a disease of
patients to ensure their wellbeing.
Direct Impact of a Physician
Most companies direct the efforts of their marketing towards
physicians to the consumers who are their patients; the shots are
put in the physicians through the sale of drugs and also by
advertising in most of the medical journals. Most of the largest
chunk is put in place towards the detailing of marketing
expenditure through advertisement. Some direct adverse impacts
towards physicians are the misleading claims, indications that
are unapproved and also overstated clinical issues. It has led to
patients heading to physicians on a matter regarding well
preventive healthcare (Machanda, 2005) since most drug adverts
have left patients having an excellent aid of discussions with
their physicians regarding treatment through which only safe
drugs are allowed.
Physicians and their patients have put into caution through
dealing with advertisement of drugs as they use forums which
are web-based for their advertisements as they have a literature
of promotion on their background which makes them be
excluded in the blacklist by companies and by the agency of the
regulatory. The detailing through rifeness over the drugs life
has been adopted as an explanation of better effectiveness and
efficiency of physician firms and improvement of patient’s
health. As an industry, it plays a vital role in the economy of
the world and also promoting the welfare of the consumers who
are the citizens of the nation towards the healthcare industry.
Strategy for a Physician

3. Data integrity is a critical strategy that physicians ought to
adopt for the statistical review and pattern utilization as a
technological step in the medical field, this will help in
recoding the patients’ visits and counter the manual data entry.
It will also create data comparability, and utilization concerns
and measures will be put in place as a routine health record
keeping. Auditing of health maintenance program provides
information on service location that manages out of plan data
through comparison of trends of products and services
utilization across the pattern of the plan. Provider feedback will
also promote the utilization services as a healthcare provider
strategy of the physicians as a quality assurance technique since
it consists of problem identification by targeting the medical
conditions such as readmissions to the hospital and a clear
review periodically of the medical records.
Assurance of physicians for quality programs that guide in the
tracking of malpractice claims as they are supplied by the
regulators of the state which exist with licensed plans of health
(Oshiro, 2015). As history depicts the use of health maintenance
organization programs for performance on the matters of health
plans, hence the classification and comparison of data that help
in the utilization of products and services. The medical
practitioner should take in hand the integral role of all the
operations and the ability to utilize and review resources. The
strategy will increase profits hence bringing in revenue to the
physicians.
Marketing Strategy for a Physician
High costs of healthcare have been found out as one of the
hindering factors for the marketing of products by the
physicians as it creates a competitive environment.
Nevertheless, these expectations as a set of perceptions have led
to proper management to promote the patient's interests and
other organizations. Marketing management has been adopted as
a strategy by firms owned by the physicians as proposed by
most of the medical services to be dominant in the market.
The high-cost management case has been taken to be another

4. strategy that has encouraged patients to seek medical covers
before visiting a physician to promote cost-sharing with the
various organizations of the health plan. It involves getting the
patients’ requirements and then making the necessary
arrangements and plans towards the recommended service. On
the other hand, some programs have been developed to counter
the high-cost management case by medical practitioners for the
patients to try and make an effort as well as, to explore other
modes of treatment as recommended by a physician. It has
brought a positive change in advance through less (Bake, 1987),
appropriate healthcare towards the market.
On the other hand, engagement has also been adopted as a
strategy through the use of data as a critical piece in improving
healthcare and sensibly make a good focus on the objectives and
performance of the patient and a physician and make it easy for
the practitioners to be perfectionists. Adjusting the value-based
care in the cost system has become vital in that the physicians
and healthcare organizations have the enthusiasm to improve the
quality of services provided therefore making benefit to
everyone from their efforts in the marketing industry.
Ways Through Which a Physician can Shape Customer’s Buying
Decisions
Citing a problem and making its demands be met should be the
first thing a physician should consider and look into. He should
opt to give out free services for some time to get customers
hence gaining some trust; this will ease the burden of seeking
and giving out advertisements to clients, therefore, reaching a
high initial peak of customers to the firm.
Secondly, the price should be low and affordable to
the customers for them not to compare their living costs with
healthcare. Finally, service to customers. Physicians should be
loyal and treat their customers with the highest degree of
respect, even though profit should be as significant as the
customer. All the three; problem identification, cost reduction,
and service, put together will improve the decision of buying a
customer.

5. Epilogue
The result of the marketing of a company is highly likely to
come to a halt if there is no strategic plan adopted by the
members, this includes strategy towards marketing, utilization
of products and services and shaping the decision of buying of a
customer. After all the above plans are put into practice, all the
marketing companies are set up to lead and soar.
References
Bryan O., (2015). Proven Strategies for Engaging Physicians.
Retrieved from https://www.healthcatalyst.com/proven-
physician-engagement-strategies
Joan B. April 1987, pp. 60-67 “The Human Maintenance
Organization Identity Crisis”. Retrieved from
https://www.ncbi.nlm.nih.gov/books/NBK235006/
Puneet M, Elisabeth H. (2005). The Effects and Role of Direct-
to-Physician Marketing in the Pharmaceutical Industry.
Retrieved from
https://digitalcommons.law.yale.edu/yjhple/vol5/iss2/8/
IST 7000 Data Management
IST 7020 Analysis, Modeling, and Design
IST 7040 Data Communications and Networking
IST 7060 Project and Change Management
IST 7100 IT Policy and Strategy
MAJ 6610 White Collar Crime
MAJ 7000 Contemporary Issues in Homeland Security
SEC 6010 Planning for Information Security
SEC 6025 Radio Frequency Identification (RFID) Applied
Systems

6. SEC 6040 Web and Data Security
SEC 6060 Incident Handling and Response
INTEGRATION/CAPSTONE COURSE
SEC 8100 Information Assurance Integration/Capstone Course
ITS 831
IT Importance in Strategic Planning
ITS 832
IT in a Global Economy
ITS 833
Information Governance
ITS 834
Emerging Threats and Countermeasures
ITS 835
Enterprise Risk Management
ITS 836
Data Science and Big Data Analytics
Detailed Position Description
Project Description:
DevOps Engineer’s mission is to develop, implement and
maintain enterprise solutions, including the continuous
integration, continuous testing, and continuous delivery module
using a systematic workflow process. This
_____________________mission is to develop, implement and
maintain enterprise solutions, including
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
__________________________________________________

7. The beneficiary shall perform the following duties and
responsibilities:
Job Duties
% of time per duty
Level of responsibility (level 1 low to level 5 high)
Hours per week
Principal Job Duty: Design and develop systems architecture
with proper contingency planning by making risk assessment
and security policy analysis
Detailed Job Duties: Responsible for understanding the business
case and design the architecture Responsible for building the
Project Schedule knowledge from courses in Computer
Programming, Management, and Financial Accounting
Identifying the critical work streams – Requirements Gathering,
Resourcing, Architectural Build (Development, Testing,
Implementation & Maintenance)
The skills needed to create schedules of these work streams will
need to include knowledge of the Software Development
Lifecycle Cycle (SDLC) Management.
Coursework: Budgeting and Cost Allocation requires utilizing
Financial Accounting skills. It is necessary to possess
knowledge from courses in Computer Programming,
Management, and Financial Accounting for this duty.
Principal Job Duty: Design and Implement single control
dashboard with nodeJS application for Continuous integration,
Deployment and delivery with various DevOPs tools like

8. Bitbucket, Jenkins, Artifactory and Ansible.
Detailed Job Duties: Responsible for building the Project
Schedule knowledge from courses in Computer Programming,
Management, and Financial Accounting
Identifying the critical work streams – Requirements Gathering,
Resourcing, Architectural Build (Development, Testing,
Implementation & Maintenance)
The skills needed to create schedules of these work streams will
need to include knowledge of the Software Development
Lifecycle Cycle (SDLC) Management.
Coursework: Budgeting and Cost Allocation requires utilizing
Financial Accounting skills. It is necessary to possess
knowledge from courses in Computer Programming,
Management, and Financial Accounting for this duty.
Principal Job Duty: Experience in Linux, and using Shell,
Python scripting to automate process to troubleshoot and run the
services on Virtual Systems according to requirement.
Detailed Job Duties: Responsible for building the Project
Schedule knowledge from courses in Computer Programming,
Management, and Financial Accounting
Identifying the critical work streams – Requirements Gathering,
Resourcing, Architectural Build (Development, Testing,
Implementation & Maintenance)
The skills needed to create schedules of these work streams will
need to include knowledge of the Software Development
Lifecycle Cycle (SDLC) Management.

9. Coursework: Budgeting and Cost Allocation requires utilizing
Financial Accounting skills. It is necessary to possess
knowledge from courses in Computer Programming,
Management, and Financial Accounting for this duty.
Principal Job Duty: Involved in building Platform as a service
(Paas) with Docker, deployed various applications through
Dockers containers into the Docker swarm data center using
Ansible playbook scripts.
Detailed Job Duties: Responsible for building the Project
Schedule knowledge from courses in Computer Programming,
Management, and Financial Accounting
Identifying the critical work streams – Requirements Gathering,
Resourcing, Architectural Build (Development, Testing,
Implementation & Maintenance)
The skills needed to create schedules of these work streams will
need to include knowledge of the Software Development
Lifecycle Cycle (SDLC) Management.
Coursework: Budgeting and Cost Allocation requires utilizing
Financial Accounting skills. It is necessary to possess
knowledge from courses in Computer Programming,
Management, and Financial Accounting for this duty.
Principal Job Duty: Configure and support the version control
systems for code repositories using Bitbucket, GitHub, SVN,
and to scan quality of code by integrating Sonarqube.

10. Detailed Job Duties: Responsible for building the Project
Schedule knowledge from courses in Computer Programming,
Management, and Financial Accounting
Identifying the critical work streams – Requirements Gathering,
Resourcing, Architectural Build (Development, Testing,
Implementation & Maintenance)
The skills needed to create schedules of these work streams will
need to include knowledge of the Software Development
Lifecycle Cycle (SDLC) Management.
Coursework: Budgeting and Cost Allocation requires utilizing
Financial Accounting skills. It is necessary to possess
knowledge from courses in Computer Programming,
Management, and Financial Accounting for this duty.
Principal Job Duty: Design and develop the continuous Sync or
replication of data artifacts from on premises to cloud
datacenters.
Detailed Job Duties: Responsible for building the Project
Schedule knowledge from courses in Computer Programming,
Management, and Financial Accounting
Identifying the critical work streams – Requirements Gathering,
Resourcing, Architectural Build (Development, Testing,
Implementation & Maintenance)
The skills needed to create schedules of these work streams will
need to include knowledge of the Software Development
Lifecycle Cycle (SDLC) Management.

11. Coursework: Budgeting and Cost Allocation requires utilizing
Financial Accounting skills. It is necessary to possess
knowledge from courses in Computer Programming,
Management, and Financial Accounting for this duty.
Principal Job Duty:
Detailed Job Duties: Responsible for building the Project
Schedule knowledge from courses in Computer Programming,
Management, and Financial Accounting
Identifying the critical work streams – Requirements Gathering,
Resourcing, Architectural Build (Development, Testing,
Implementation & Maintenance)
The skills needed to create schedules of these work streams will
need to include knowledge of the Software Development
Lifecycle Cycle (SDLC) Management.
Coursework: Budgeting and Cost Allocation requires utilizing
Financial Accounting skills. It is necessary to possess
knowledge from courses in Computer Programming,
Management, and Financial Accounting for this duty.
Principal Job Duty: Implement secure socket Layer (SSL)
termination strategies for API gateway for public facing
applications through NGINX gateway and WSO2 proxy web
application servers.

12. Detailed Job Duties: Responsible for building the Project
Schedule knowledge from courses in Computer Programming,
Management, and Financial Accounting
Identifying the critical work streams – Requirements Gathering,
Resourcing, Architectural Build (Development, Testing,
Implementation & Maintenance)
The skills needed to create schedules of these work streams will
need to include knowledge of the Software Development
Lifecycle Cycle (SDLC) Management.
Coursework: Budgeting and Cost Allocation requires utilizing
Financial Accounting skills. It is necessary to possess
knowledge from courses in Computer Programming,
Management, and Financial Accounting for this duty.
Principal Job Duty: Managing Applications using Amazon
AWS cloud which includes services like: EC2, S3, EBS, VPC,
ELB, AMI, SNS, RDS, IAM, Route 53, Auto scaling, Cloud
Front, Cloud Watch, Cloud Trail, Cloud Formation, OPS Work,
Security Groups.
Detailed Job Duties: Responsible for building the Project
Schedule knowledge from courses in Computer Programming,
Management, and Financial Accounting
Identifying the critical work streams – Requirements Gathering,
Resourcing, Architectural Build (Development, Testing,
Implementation & Maintenance)
The skills needed to create schedules of these work streams will
need to include knowledge of the Software Development
Lifecycle Cycle (SDLC) Management.

13. Coursework: Budgeting and Cost Allocation requires utilizing
Financial Accounting skills. It is necessary to possess
knowledge from courses in Computer Programming,
Management, and Financial Accounting for this duty.
Principal Job Duty: Design, Develop Various Cloud formation
template scripts for auto scaling and self-healing strategies for
AWS and hybrid cloud based systems.
Detailed Job Duties: Responsible for building the Project
Schedule knowledge from courses in Computer Programming,
Management, and Financial Accounting
Identifying the critical work streams – Requirements Gathering,
Resourcing, Architectural Build (Development, Testing,
Implementation & Maintenance)
The skills needed to create schedules of these work streams will
need to include knowledge of the Software Development
Lifecycle Cycle (SDLC) Management.
Coursework: Budgeting and Cost Allocation requires utilizing
Financial Accounting skills. It is necessary to possess
knowledge from courses in Computer Programming,
Management, and Financial Accounting for this duty.
Principal Job Duty: Liaise with developers, business analysts,
and user representatives for technical guidance and support in
application design, development, troubleshooting and document
reviews.

14. Detailed Job Duties: Responsible for building the Project
Schedule knowledge from courses in Computer Programming,
Management, and Financial Accounting
Identifying the critical work streams – Requirements Gathering,
Resourcing, Architectural Build (Development, Testing,
Implementation & Maintenance)
The skills needed to create schedules of these work streams will
need to include knowledge of the Software Development
Lifecycle Cycle (SDLC) Management.
Coursework: Budgeting and Cost Allocation requires utilizing
Financial Accounting skills. It is necessary to possess
knowledge from courses in Computer Programming,
Management, and Financial Accounting for this duty.
Total % of time : 100%
Total Hours: 40