1. An Introduction. . .
www.inxct.com
Internet Marketing, SEM , SMM , Online Development,
Consultation, User Customization, Designing, Production
2. Team INXCT
Rahul Sharma Jeet Kapil
Jaidev Rupani
Internet Marketer/Strategic Internet Marketing
Social Media consultant
Consultant Entrepreneur/Consultant
• With experience in different • Over 5 years of experience in • With over 6 years of experience
sectors such as Advertising, Digital marketing. Prior to InXct in the digital medium, he has
Medical, Steel & Education Communications Jeet Kapil has worked with clients such as
Industry. been associated with Johnson & Reliance Communications, Idea
• He consulted clients on various Johnson (International market Cellular, SET Max, Birla SunLife
projects for brands like J&J, SOTC, research) ; Mudra (Tribal DDB) ; Insurance , Cadbury and
Kuoni, LMI International, KarROX, Draft FCB Ulka(Interface Mahindra Auto.
Bodynlife, St. Angelo’s, Thryocare, Communications) • He brings with him the expertise
Frameboxx, GCC Club, Etc. • He has an extensive cross- of understanding users’s online
• His expertise in helping clients, platform experience in the behaviour & creating strategies &
position themselves in front of Internet, Search Engine and Social brand communication around it
the buying/right audience via Media sector in software
digital media which increases the development, systems design
chances of conversion implementation, Marketing Plan
• Also he understands the mindset installation and administration,
of a visitor on the Search Engine security and scalability
basis keywords and gives out management.
maximum ROI to the clients. • He has consulted clients like
Mahindra & Mahindra,
St.Angelos, Johnson & Johnson,
Kamasutra , Idea Cellular , ITC ,
LIC, KarROX
3. Interesting Facts
A high profile event such as IPL witnesses a television
audience of 5 million from SEC A / SEC B
The number is equal to people from the target segment
(potential buyers) who log on to Facebook daily!
LinkedIn boasts of over 13 million Indian
professionals on its platform
4. Interesting Facts
Digital allows targeting sections among the audience due
to technology & low spends thus creating customized &
effective communication!
Audience on digital are not only more engaged but also
likely to purchase your product
According to a poll 65% of the fans were interested in
purchasing the product of a brand they interact with
5. Campaigns
St.Angelo’s Club Mahindra – MeterJam – A
Computer Jiyo Life public service
Education campaign
6. Club Mahindra-Jiyo Life
• The client wanted to create a platform independent of
The Brief the brand where users share their travel experience
• Regular interactions with travelers, families, corporates
were conducted through a microsite/social networks
by organizing contests & other engagement activities.
The Solution The fanpage of Jiyo Life today stands at the foundation
of 4.5 lakh community which thrives on travel &
exploration related discussions
9. Some of our work
Jaidev Rupani is one of the three key members who
introduced the meterjam concept in India
The concept revolved around showing the consumer
power & protesting against the high handedness of
rickshaw drivers by boycotting them for a day
The entire communication was created in a modest
budget of Rs. 500 & resulted in a euphoria leading to
over 45000 fans on facebook in 20 days & crores of
media coverage panning across regional & national
dailies
The team also ended up meeting the home minister for
discussing public grievances
12. Cadbury Oreo
Jaidev has launched Oreo in India during his last stint
with interface communications
The facebook fan page was designed with making the
international brand synonymous with every household
by using other channels – Youtube, twitter, blogging
fraternity to optimum effect
The fanpage crossed 1 lakh fans within 3 months of its
launch & today stands at 5 lakh plus fans
14. Edenred India, best known for its flagship products – Ticket Restaurant Meal Vouchers & Ticket Compliments Gift
Vouchers Now boasts of over 11,000 fans, through a mix of consistent interaction , viral content & advertising
16. • Consistent Interaction, information dissemination, talking
about latest happenings at Edenred in an engaging fashion &
solving user queries has led to this long term association with
the users
• Since on Facebook the target audience is primarily office-
going people, the updates, contests are designed to
encourage their participation
17. Our posts consistently rank
over 1.5% in audience
interaction (Shares, Likes,
Comments) going upto as high
as 4.85% (against industry
average of 0.08%)
19. Phase – II- Edenred Indias’ Fan Awards
Edenred India owns a property ‘Art from
the Heart’ with SOS Childrens foundation
where underprivileged children can
highlight their painting skills
Only this time , we asked our fans to
vote for the best painting.
With over 360 votes & 250 comments, the Second phase was a runaway
Titre dusuccess, adding 180+ new fans in the process
document - date - Arial
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regular 8pts
20. Be Santa Contest
Here, we turned the tables around and asked users that if they were Santa,
what gift they would give the user who last commented on the post. The
contest saw over 80 ideas & interactions giving the page an organic reach of
9500
Titre du document - date - Arial
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21. SCREEN SHOT OF TWITTER ACTIVITY
The BeSanta contest was also run on twitter resulting in generating 30 followers taking the count to 244
this month.
22. Creating an online Reputation for the business
• Identifying Keywords defining
key aspects of the business
• Strategic sprinkling across the
website which is both google &
user-friendly
• Establishing the brand as an
expert & thought leader on the
digital medium
23. • In a way, everyone treats Google as a trusted advisor with
millions of searches and inquiries on various requirements
made everyday.
• Some of them might be related to your
business!
24. St. Angelos’ Computer education
• To engage with the undergraduates/graduates on the
Brief from the digital medium spreading awareness about the
brand(Social Media). To be present when the user is
client looking for us hence capturing a potential
lead(SEO/PPC)
• The website for St. Angelos’ was revamped & made
What did we SEO friendly for google’s crawler to pick it up. Also,
through a series of SEO & PPC efforts, we were able to
do? make a positive impact to their sales column
31. Background
• Networxx is a premier CCIE training academy in india
mentored by Penta CCIE + CCDE Mr.Khawar Butt.
• Objective was to influence lead generation.
• With a Google Adwords campaign, we turned around
the ecosystem of generating leads.
• Currently 95% of incoming leads are being generated
by our Google Adwords campaign.
This is a daily campaign analysis, We have
achieved conversion rates beyond 100%
for this campaign
32.
33. Background
• SEED Infotech is a premier Computer Training academy in
India
• A one month campaign where the objective was to
calibrate with the offline campaign with an online Quiz
• A dedication to Sir Dennis Ritchie promoting the value of
“C” language with an “Iknowvention Campaign”
• This campaign consisted of an online quiz corroborated
with an offline quiz in mumbai selecting the “Techie
King” in Mumbai.
34. 49.65% are repeat visitors hence
showing that the contest was caught up
Above 1 Lakh Pageviews in a period of among the users & we have regular
20 days, shows the amount of traffic and players for the same. 50% New
engagement on the website www.seed- visitors indicate the virality of the
iknowvention.com campaign, where new people are
joining it everyday
Brand engagement
Iknowvention
Jan11th – Jan 27th
Users are spent approximately
An extremely low bounce rate shows
8 minutes on the website,
we reached out to the relevant
interacting with the brand, a feat
audience through our advertising
which cannot be achieved by the
budgets
bestest of news website
36. In Mails
• We use Linkedin tools such as InMails
to reach out to specific decision
makers for our clients thus, taking a
professional route for profitable
business association.
• With a 20% response rate, the platform
has opened a new avenue for our
clients to approach future business
prospects and has increased the
company’s turnover to a great extent
38. St. Angelo’s Website re-design based on search engine
optimization enabling & enhancing lead generation thus
increasing business
39. Edenred India a pioneer in the meal voucher business. The site
enables lead generation & online order placement, affiliate
search, google map integration & many more
40. Indiana Travels Website re-design With a backend integration
automating the process of searching for tours basis budgets &
enables order placement
41. The Three Pillars Of Success
Brand Lead Raving
Recognition Generation Fans
