Join FITA - Leading IT Training Institute in Chennai offer Advance Digital Marketing Training Syllabus with Course Duration.

1. ADVANCED DIGITAL
MARKETING TRAINING FOR
YOUR GROWTH

2. FITA is leading Digital marketing training Company a division of infiniX – India’s
leading Digital Marketing Agency . Digital Marketing Course offered at FITA is
devised with best practices recommended by Google and other leading search
engines. Our strategies are devised with many years of experience. We are
passionate about Digital Marketing and that’s why our strategies WORK! We
are sure our sound knowledge and effective Digital Marketing principles will
turn you into a Digital Marketing Professional.

3. http://www.infinix.in/
Ph: +91 90036 23340
LEARN FROM THE
DIGITAL
MARKETING EXPERTS

4. AGENDA:
DIGITAL
MARKETING
LANDSCAPE
DRIVING MORE
BUSINESS
THROUGH - SEO
GOOGLESEARCH
CONSOLE/
WEBMASTER
GOOGLE
ANALYTICS
PAYPER CLICK/
ADWORDS
GOOGLE MY
BUSINESS /
LOCAL LISTING
VIDEO / YOUTUBE
OPTIMIZATION
SOCIAL MEDIA
MARKETING
EMAIL
MARKETING
DIGITAL
MARKETING
TOOLS
EARN WITH
AFFILIATE
MARKETING

5. OUR GOAL:

6. OUR STUDENTS ARE WORKING IN:

7. MODULE 1: DIGITAL MARKETING LANDSCAPE
• Digital Marketing Overview
• Campaign Goals
• Digital Marketing Channels
• Developing a Digital Marketing Plan

8. MODULE 2: SEARCH ENGINE OPTIMIZATION
• Search Engines Overview:
• Search Engines
• Popular Search Engines
• How Search Engines work?
• Introduction to SEO
• Goals of SEO
• Search Engine Guidelines
• On-page & Off-Page Overview
• White Hat, Black Hat and Grey Hat – Pros &
Cons

9. MODULE 2: SEARCH ENGINE OPTIMIZATION
• Keyword Research:
• Researching Potential Keywords
• Google Keyword Planner Tool
• Finalizing your MONEY keywords
• Preparing SEO Plan:
• On Page Optimization:
• Other training institutes cover 15-20 techniques; we
haveabout 35+ techniquesthatwefoundwithour vast
experience.
• Off Page Optimization:
• 15+ successful back-linking strategies will
be handled (This will take about8

10. MODULE 2: SEARCH ENGINE OPTIMIZATION
• Expert Link Building Techniques:
• Link Exchange
• Link Wheel
• Link Pyramid
• Competitor Analysis Using Tools
• Future SEO Techniques:
• Google Authorship
• Schema.org
• Website Audit
• How to recover from Google Penalty

11. MODULE 3: SEARCH ENGINE OPTIMIZATION
• Blog Marketing:
• Introduction to Blogs
• Creating Blogs
• Attracting Visitors
• Periodic Posting
• How to be Google Algorithms Proof:
• Caffeine Algorithm
• Panda Algorithm
• Penguin Algorithm
• EMD Algorithm
• Page Layout Algorithm
• Mobile Friendly Algorithm
• Other Latest Algorithms

12. MODULE 3: GOOGLE WEBMASTER / SEARCH
CONSOLE
• Adding a Property
• Search Appearance:
• Structured Data
• Data highlighter
• HTML Improvements
• Sitelinks
• Search Traffic:
• Search Analytics
• Links to your Site
• Internal Links
• Manual Actions
• Targeting
• Mobile usability

13. MODULE 3: GOOGLE WEBMASTER / SEARCH
CONSOLE CONTINUED:
• Google Index:
• Index Status
• Content Keywords
• Blocked Resources
• Remove URLs
• Crawl:
• Errors
• Stats
• Sitemaps
• Fetch & Render
• Security Issues

14. MODULE 4: GOOGLE ANALYTICS
• Introduction to Web Analytics
• Analytics Account Setup
• Analytics Tracking
• Properties
• Understanding Key KPIs
• Reports

15. MODULE 5: GOOGLE MY BUSINESS
• Creating Google Listing
• Optimizing the local listing
• Creating Citations
• Reviews
• Location

16. MODULE 6: PPC / SEM
• SEM/PPC Overview
• Creating a PPC Campaign
• Ad Groups & Keywords
• Creating Text Ads
• PPC Budgeting
• Bid Management
• Optimizing PPC Campaign
• Mastering Search & Display Network
• Creating Image Ads
• Placement Targeted Marketing
• Remarketing

17. MODULE 7: VIDEO /YOUTUBE OPTIMIZATION
• Video Optimization Introduction
• Video Platforms
• Creator Studio
• YouTube Channel
• Creating Videos
• Playlist
• Advanced Video Optimization Techniques
• YouTube Analytics
• Best Practices

18. MODULE 8: EMAIL MARKETING
• Email Marketing Landscape
• Email Service Providers
• Designing Effective Email Marketing Campaign
• Building Email List
• Maintaining & Managing Email Database
• Creating Actionable Email Content
• Reports & Measuring Campaign Success

19. MODULE 9: SOCIAL MEDIA MARKETING
• Social Media Channels
• Facebook Marketing
• Twitter Marketing
• LinkedIn Marketing
• Emerging Social Media Channels

20. MODULE 10: DIGITAL MARKETING TOOLS
• Keyword Research Tools
• Rank Tracker Tools
• Website Audit Tools
• On-page Optimization Tools
• Competitor Analysis Tools
• Backlink Research Tools
• Email Marketing Tools
• Content Creation Tools
• Social Media Tools

21. MODULE 11: EARN WITH AFFILIATE
MARKETING
• Getting into the Affiliate Marketing
World
• Affiliate Marketing Portals
• Obtaining Approval
• Legal Policies
• Tracking with Affiliate Codes

22. DURATION: 45 HOURS
COST: Rs 18,000 + 18% GST

23. QUESTIONS?
fitaacademy@gmail.com
jeevan.fita@gmail.com
venkat@fita.in
98417 46595
81443 36262
90036 23340