4. How do we define mobile?
Text Messaging
– Costs: Standard messaging fees for donors; setup and annual processing fees for nonprofits
– Limits: Set dollar amount
– Pros: Mobile giving does not require a credit card; approx. 263 million mobile phone subscribers in the US, compared
to only 221 million on the internet, and only 112 million households with television
Mobile Apps
– Costs: as much as $30,000 or more
– Limits: Donation processing still tricky, especially to multiple nonprofit projects or fundraisers
– Pros: Provides a much cleaner, more FUNctional experience for mobile users
Mobile Optimized Sites
– Costs: Dependent on your current website design and creation costs, check with your web design team
– Limits: Only limited by design and imagination
– Pros: Lower cost and cross platform functional
21. Examples from Minnesota Nonprofits
St. Olaf College posted
QR codes on flyers around
campus during Give to
the Max Day 2011.
.01% of gifts came
through a mobile
device, but those gifts
ranged from $10 to
$1,000.
Mobile users ranged in
age from 24-69.
21
22. Examples from Minnesota Nonprofits
Children’s Hospitals and
Clinics of Minnesota
posted flyers in every
dept. in their hospital.
Their goal: reach patient
families and employees.
22
26. Examples from Minnesota Nonprofits
HOWA Family
Center found that the
easiest way to
communicate with their
volunteer mentors (high
school students) was
through text messaging.
Anecdotally, it’s working to
engage more mentors.
Texting and GiveMN Mobile
could work for engaging
young donors.
26
Make it easy for potentional donors to know about and use your mobile GiveMN page.Include the words “secure donations online or on your mobile device”Use QR codes and the website URL on flyers, newsletters and other printed materials that link to your GiveMN page.
Children’s Hospitals and Clinics of Minnesota sent flyers to be posted in every department in the hospital (260 total). Our goal was to reach both patient families and employees. The call to action was around mobile device. You'll see that we included the QR code without instructions. Our guess was you knew how to use a QR code or not. As a back-up, we also set-up a redirect (using the childrensmn.org domain) to our GiveMN profile. That way, people could type in the URL if they didn't know what to do with the QR code.We only got one mobile gift.
Children’s Hospitals and Clinics of Minnesota sent flyers to be posted in every department in the hospital (260 total). Our goal was to reach both patient families and employees. The call to action was around mobile device. You'll see that we included the QR code without instructions. Our guess was you knew how to use a QR code or not. As a back-up, we also set-up a redirect (using the childrensmn.org domain) to our GiveMN profile. That way, people could type in the URL if they didn't know what to do with the QR code.We only got one mobile gift.
