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Globalisation
Global Brands

Chevrolet Nova
In Spanish – Does not go
Mistranslated by Pepsi into
Chinese – Pepsi brings your
ancestors back from the grave
UK’s Global Brands
• Britain’s Got Talent
The trend for people, firms
and governments around
the world to become
increasingly dependent on
and integrated with each
other.
The process by which different parts
of the world interact economically,
politically, and culturally.
Banksy Video
• What are the advantages of globalisation
highlighted in this video
• What are the drawbacks of globalisation
highlighted in this video
Integration of Economies
•
•

•

•
Stock Markets are now accessible
from anywhere in the world!
Copyright: edrod, stock.xchng

The increasing reliance of
economies on each other
The opportunities to be
able to buy and sell in
any country in the world
The opportunities for
labour and capital to
locate anywhere in the
world
The growth of global
markets in finance
Integration of Economies
• Made possible by:
– Technology
– Communication networks
– Internet access
– Growth of economic cooperation –
trading blocs (EU, NAFTA, etc.)
– Collapse of ‘communism’
– Movement to free trade
Explain Why and Why Not
•
•
•
•
•
•
•
•

Specialisation (comparative advantage)
Higher living standards
Increased world output
Lower prices
More choice
Larger markets for firms (economies of scale)
Technology transfer
Increased taxes
End of first lesson vid or blo
1. Draw a diagram / chart / cartoon to define
globalisation
2. Using Stiglitz quote:
a. Decide which has been more important –
transportation or communication. Justify your
answer

3. Section on transport costs :
a. Decide whether developments in shipping or air
transport have been more significant
b. Explain why UK supermarkets are more likely to
source flowers from Kenya and not Amsterdam.

4. Using examples, explain how Amazon and
Ebay have led to closer integration of
different economies.
3. Section on transport costs :
a. Decide whether developments in shipping or air
transport have been more significant
b. Explain why UK supermarkets are more likely to
source flowers from Kenya and not Amsterdam.

3. Using examples, explain how Amazon and
Ebay have led to closer integration of
different economies.
4. Using your knowledge of the EU, explain
why the increase in the number of trading
blocs has led to more globalisation.
5. What is the link between fewer capital
controls and increased globalisation
Going Global
Gap Kids – for kids by kids
Alternative ways of “going global”
• Establish production sites overseas
– E.g: Toyota

•
•
•
•
•

Licence technology
Joint ventures
Franchising
E.g : Coke
Offshoring / outsourcing (onion
clip)
What drives multinationals to expand?
•
•
•
•
•

market access
technology
costs
Vertical integration
tariffs

Tata

Expand each of these points to
explain why MNCs are increasingly
going global
What drives multinationals to expand?
• Higher profits and a stronger position and market access in
global markets
• Reduced technological barriers to movement of goods,
services and factors of production
• Cost considerations – a desire to shift production to countries
with lower unit labour costs
• Forward vertical integration (e.g. establishing production
platforms in low cost countries where intermediate products
can be made into finished products at lower cost)
• Avoidance of transportation costs and avoidance of tariff and
non-tariff barriers
• Extending product life-cycles by producing and marketing
products in new countries
June 2012 3(a) – Assess the view that the main
cause of globalisation is the increased
significance of transnational companies (20)
With your EconBro,
plan an answer to
this question –
3KAA plus 2 EVAL

HO: June 2012 3(a) MS + SA incl Tomasso
Benefits of Globalisation

CD – mindmap on whiteboard
2009 – De-globalisation?
• A steep slowdown in world economic growth followed
by a recession
• Unemployment worldwide forecast to rise by around
30m above 2007’s level
• Sharp fall in global trade in goods and services
• Worldwide FDI inflows shrank 21% in 2008 to $1.4
trillion
• A partial reversal of migrant flows and also
remittances from migrant workers
• Evidence of a return towards economic nationalism
and other forms of protectionism
In tomorrow's lesson we will be debating,
so you need to come armed with plenty of
facts, figures and research on the effect
globalisation has had on the developing
country you were given during the lesson.
Research tips :
•CIA Factbook ; Observatory of Economic Complexity ; Economist,
Guardian, BBC and Wall Street Journal articles ; UNDP website ;
OXFAM website
•Search leading Economics education websites such as Ignatian
Economics and tutor2u.net
•Search my "Evernote notebook" by clicking on it in the menu.

Bring in detailed notes and spend a
decent amount of time on this.
Each small group to prep one side
Half class debates with judges scoring and to feedback

This house believes
that
to develop economically
economies
should de-globalise
June 2012 3(a) – Assess the view that the main
cause of globalisation is the increased
significance of transnational companies (20)
June 2012 – qn 3(a)
PDF: June 2012 Qn 3(a) Sample plus
MS
Tasks:
1.Read through J’Leesha’s answer
2.Write down what she does well
3.Write down what you would do better
4.What makes this a Level 5 answer

June 2012 3(a) – Assess the view that the main
cause of globalisation is the increased
significance of transnational companies (20)
Next two as HO
• Using the handout, evaluate each bullet
point and then rank according to
significance
• Write a concluding paragraph to this essay
question:
• Do the drawbacks of globalisation
outweigh the benefits for the UK economy
Benefits for UK Economy
• Opportunities for UK
businesses to trade and invest
overseas
• Access to cheaper goods and
services from emerging
market countries – leading to
higher real incomes
• Opportunities to live, study
and travel overseas
• Bigger export markets –
chance to exploit economies
of scale
• More intense competition –
drives innovation and
economic efficiency

• Globalisation has lifted
hundreds of millions of people
out of absolute poverty
around the world
• The emergence of an extra
one billion ‘middle class’
consumers worldwide is a
huge export opportunity for
the UK
• Falling cost and rising speed of
global communications and
transport has helped to bring
people closer together
Drawbacks for UK Economy
•

•
•

•

Risks of increase in structural
unemployment in industries /
regions that lose demand to lowercost competition from overseas
Globalisation may lead to rising
income and wealth inequality
Increase in global trade / output
has an environment effect –
increased use of non-renewable
resources and CO2 emissions
Globalisation of brands – perhaps a
loss of cultural diversity

•

•

•

•

UK government has less control
- economy may become more
vulnerable to external shocks
Surge in inward migration of
labour has brought economic
and social tensions
Globalisation contributed to the
sharp fall in interest rates and
widening trade imbalances that
were part of the root cause of
the credit crunch
High food and fuel price inflation
has hurt lower income families
most
Benefits and Costs
• Read through HO – highlighting terms and
concepts you find intriguing, beguiling or
utterly confusing
• Draw up a table with two headings : pros
& cons. Fill out table with points and
examples
Please research these different topic areas
relating to the effect globalisation has had
in terms of damaging the environment.
Your research should take the form of a
side of notes with lots of examples, facts,
figures, arguments and counter-arguments.
We will have a class plenary to swap ideas
Tommy - Brazilian rainforest
Jake - extraction of minerals
Andrew B - Floods around the globe
Pierce - Congestion in megacities
Nadeesha - Mangroves in SE Asia
Carlos - Haiti
Chris F - Clean Water Access
Matthew - Japanese smog
Padraig - UN Climate Talks in Qatar
Andrew C - Chinese megacities & air
pollution
Bala - Fracking
Roberto - Desertification
Luke - Fossil Fuel Depletion

HW on blog
Environmental
degradation
Mangroves vs. Prawn
Farms
By M.Atiba, J.O’Driscoll,
K.Mendes, & E.Igbodo
Introduction
• The recent influx of shrimp farming has led to a depletion
and destruction of mangroves.
• Mangroves are amongst the world’s most important
ecosystems and responsible for two-thirds of all fish
caught.
• This increase in shrimp farming comes as a result of the
evolution of prawns into “TIGERRRR!!!!” prawns.
• The evolution as led to an increased demand worldwide
which requires an increase in shrimp farming.
• It has forced Mangroves into a battle for survival against
Shrimp Farming which it cannot win.
Positives Of Shrimp
Farming
• Are limited.
• Benefit to only the
producers and
consumers.
• Increased produce
satisfies demand,
increases choice and
in turn will lead to
reduced prices for
consumers.
• Increased profits,
sales and revenue for
producers.
Negatives Of Shrimp
Farming
• Outweigh the positives by far.
• Destruction of Mangroves.
• Fish stocks collapse for fishermen as a result of
closed off areas e.g. Bangladesh fishermen
have reported an 80% decline since the creation
of dykes for shrimp farming.
• Countries such as Ecuador and Bangladesh
have experienced major threats to their main
food sources e.g. Muisne, Ecuador, where 80%
of the population lost their main source of food.
Negatives Of Shrimp
Farming
• Tiger prawns are carnivorous, with intensive
farming causing a further depletion in fish stock
as a result of the amount of fish oil and fish meal
required.
• Salination and chemical pollution of drinking
water and agricultural land.
• Farms pump waste water into canals, rivers and
nearby seawaters resulting in contamination
from antibiotics, pesticides and disinfectants.
Sri Lanka Water
ACCESS TO CLEAN DRINKING
WATER FOR FISHERMEN

Access
No
Access
Vietnam
• One of the countries most affected.
• Since 1975 have experienced a deforestation of more
than 80% of original Mangrove cover.
• Main cause of deforestation being SHRIMP FARMING.
• Eventually, shrimp farming will hold Vietnam to ransom
as it’s only form of agriculture.
• The destructive nature of shrimp farming will damage the
environment by polluting the soil, trees and water.
• Other disease free methods are ignored in order to
produce higher yields.
Vietnam
GDP OF AREAS IN VIETNAM

Shrimp
Farming
Other
Commod
ities
Conclusion
• Shrimp Farming’s current victory over Mangrove
are extremely detrimental to environment.
• Short term benefits of having higher yields are
not worth it when Long term consequences are
taken into consideration.
• Anything capable of holding a country to ransom
must be stopped or at least controlled.
HW:
Read through the article and do
some research into Burma’s
development and then draw up
an essay plan to answer this
question:
To what extent has globalisation
benefitted citizens of Burma? (20
marks)
3KAA points plus 2 EVAL points
Surviving Progress
lesson
What is happening to cause these changes?
Surviving Progress Documentary on youtube
You have 30 seconds to memorise
these key terms relating to

Globalisation

After thirty seconds recall as
many as you can and write a
definition / explanation
winner has most explanations
China’s industrialisation

unemployment

Environmental
degradiation

Higher real
incomes

Growth of MNCs

interdependence

Trade
Transport costs blocs
Trade barriers

Outsourcing
HOW MANY CAN
YOU RECALL?
And what is the topic?
DIVIDE INTO
CAUSES
AND
CONSEQUENCES
AND
RANK
Globalisation Essay
To what extent do the costs of
globalisation outweigh the
benefits?
30 marks – June 2012 qn 3(b)
Reasons for poor
performance
• Not enough examples
• Analysis is not detailed
• Candidates do not focus on economic
costs and economic benefits, but discuss
general costs and benefits
Make sure that you upload your very best
effort
See “Getting answers to me” at top of this
page
Feedback – 2012/13
• Every paragraph must have evaluation at
the end
• Use a logical chain of economics logic to
explain your point
• Use examples of countries and MNCs to
back up your point
• Start each paragraph closely linking
globalisation to the cost or benefit
• Discuss the significance of each cost or
benefit
An example of this can be seen in recent years when
America faced a recession which led to the demand of
American consumers for imports to fall. As a result China’s
export market experienced a major decline in sales because
America was one of their largest markets; this led to slowed
down growth in China. Therefore it can be seen that
globalisation creates an unhealthy nature of dependency
between economies relying on each other for trade, thus
where one economy faces issues like a recession this is
likely to negatively impact another economy such as through
reduced demand for exports.
Re-draft a paragraph
What would go in a paragraph on
improved living standards as a
benefit? BrainBlast
Benefit = improved living
standards
• Explained how
globalisation leads to
global supply chain
• Use example of
Foxxconn and China
• Explain how this has
led to urbanisation in
China
• Explain how this may
improve living
standards

• Explained that this
does not improve
everyone’s living
standards
• Explained that this is
only certain countries
• Explained that this
does not suggest a
long-term solution or
long-term economic
development
The value of world trade has been
growing at a faster rate than world
GDP. Assess the factors which might
explain this trend.
For a high grade:
Consideration of three factors
Evaluation in each paragraph
Essay plan & structure
Prioritisation of factors
Evidence of research

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Globalisation for slideshare 2013

  • 1.
  • 3. Global Brands Chevrolet Nova In Spanish – Does not go Mistranslated by Pepsi into Chinese – Pepsi brings your ancestors back from the grave
  • 4.
  • 5. UK’s Global Brands • Britain’s Got Talent
  • 6. The trend for people, firms and governments around the world to become increasingly dependent on and integrated with each other.
  • 7. The process by which different parts of the world interact economically, politically, and culturally.
  • 8. Banksy Video • What are the advantages of globalisation highlighted in this video • What are the drawbacks of globalisation highlighted in this video
  • 9. Integration of Economies • • • • Stock Markets are now accessible from anywhere in the world! Copyright: edrod, stock.xchng The increasing reliance of economies on each other The opportunities to be able to buy and sell in any country in the world The opportunities for labour and capital to locate anywhere in the world The growth of global markets in finance
  • 10. Integration of Economies • Made possible by: – Technology – Communication networks – Internet access – Growth of economic cooperation – trading blocs (EU, NAFTA, etc.) – Collapse of ‘communism’ – Movement to free trade
  • 11. Explain Why and Why Not • • • • • • • • Specialisation (comparative advantage) Higher living standards Increased world output Lower prices More choice Larger markets for firms (economies of scale) Technology transfer Increased taxes
  • 12. End of first lesson vid or blo
  • 13. 1. Draw a diagram / chart / cartoon to define globalisation 2. Using Stiglitz quote: a. Decide which has been more important – transportation or communication. Justify your answer 3. Section on transport costs : a. Decide whether developments in shipping or air transport have been more significant b. Explain why UK supermarkets are more likely to source flowers from Kenya and not Amsterdam. 4. Using examples, explain how Amazon and Ebay have led to closer integration of different economies.
  • 14. 3. Section on transport costs : a. Decide whether developments in shipping or air transport have been more significant b. Explain why UK supermarkets are more likely to source flowers from Kenya and not Amsterdam. 3. Using examples, explain how Amazon and Ebay have led to closer integration of different economies. 4. Using your knowledge of the EU, explain why the increase in the number of trading blocs has led to more globalisation. 5. What is the link between fewer capital controls and increased globalisation
  • 15. Going Global Gap Kids – for kids by kids
  • 16.
  • 17. Alternative ways of “going global” • Establish production sites overseas – E.g: Toyota • • • • • Licence technology Joint ventures Franchising E.g : Coke Offshoring / outsourcing (onion clip)
  • 18.
  • 19.
  • 20.
  • 21. What drives multinationals to expand? • • • • • market access technology costs Vertical integration tariffs Tata Expand each of these points to explain why MNCs are increasingly going global
  • 22. What drives multinationals to expand? • Higher profits and a stronger position and market access in global markets • Reduced technological barriers to movement of goods, services and factors of production • Cost considerations – a desire to shift production to countries with lower unit labour costs • Forward vertical integration (e.g. establishing production platforms in low cost countries where intermediate products can be made into finished products at lower cost) • Avoidance of transportation costs and avoidance of tariff and non-tariff barriers • Extending product life-cycles by producing and marketing products in new countries
  • 23. June 2012 3(a) – Assess the view that the main cause of globalisation is the increased significance of transnational companies (20) With your EconBro, plan an answer to this question – 3KAA plus 2 EVAL HO: June 2012 3(a) MS + SA incl Tomasso
  • 24. Benefits of Globalisation CD – mindmap on whiteboard
  • 25. 2009 – De-globalisation? • A steep slowdown in world economic growth followed by a recession • Unemployment worldwide forecast to rise by around 30m above 2007’s level • Sharp fall in global trade in goods and services • Worldwide FDI inflows shrank 21% in 2008 to $1.4 trillion • A partial reversal of migrant flows and also remittances from migrant workers • Evidence of a return towards economic nationalism and other forms of protectionism
  • 26.
  • 27.
  • 28. In tomorrow's lesson we will be debating, so you need to come armed with plenty of facts, figures and research on the effect globalisation has had on the developing country you were given during the lesson. Research tips : •CIA Factbook ; Observatory of Economic Complexity ; Economist, Guardian, BBC and Wall Street Journal articles ; UNDP website ; OXFAM website •Search leading Economics education websites such as Ignatian Economics and tutor2u.net •Search my "Evernote notebook" by clicking on it in the menu. Bring in detailed notes and spend a decent amount of time on this.
  • 29. Each small group to prep one side Half class debates with judges scoring and to feedback This house believes that to develop economically economies should de-globalise
  • 30. June 2012 3(a) – Assess the view that the main cause of globalisation is the increased significance of transnational companies (20)
  • 31. June 2012 – qn 3(a) PDF: June 2012 Qn 3(a) Sample plus MS Tasks: 1.Read through J’Leesha’s answer 2.Write down what she does well 3.Write down what you would do better 4.What makes this a Level 5 answer June 2012 3(a) – Assess the view that the main cause of globalisation is the increased significance of transnational companies (20)
  • 32.
  • 33. Next two as HO • Using the handout, evaluate each bullet point and then rank according to significance • Write a concluding paragraph to this essay question: • Do the drawbacks of globalisation outweigh the benefits for the UK economy
  • 34. Benefits for UK Economy • Opportunities for UK businesses to trade and invest overseas • Access to cheaper goods and services from emerging market countries – leading to higher real incomes • Opportunities to live, study and travel overseas • Bigger export markets – chance to exploit economies of scale • More intense competition – drives innovation and economic efficiency • Globalisation has lifted hundreds of millions of people out of absolute poverty around the world • The emergence of an extra one billion ‘middle class’ consumers worldwide is a huge export opportunity for the UK • Falling cost and rising speed of global communications and transport has helped to bring people closer together
  • 35. Drawbacks for UK Economy • • • • Risks of increase in structural unemployment in industries / regions that lose demand to lowercost competition from overseas Globalisation may lead to rising income and wealth inequality Increase in global trade / output has an environment effect – increased use of non-renewable resources and CO2 emissions Globalisation of brands – perhaps a loss of cultural diversity • • • • UK government has less control - economy may become more vulnerable to external shocks Surge in inward migration of labour has brought economic and social tensions Globalisation contributed to the sharp fall in interest rates and widening trade imbalances that were part of the root cause of the credit crunch High food and fuel price inflation has hurt lower income families most
  • 36.
  • 37. Benefits and Costs • Read through HO – highlighting terms and concepts you find intriguing, beguiling or utterly confusing • Draw up a table with two headings : pros & cons. Fill out table with points and examples
  • 38. Please research these different topic areas relating to the effect globalisation has had in terms of damaging the environment. Your research should take the form of a side of notes with lots of examples, facts, figures, arguments and counter-arguments. We will have a class plenary to swap ideas Tommy - Brazilian rainforest Jake - extraction of minerals Andrew B - Floods around the globe Pierce - Congestion in megacities Nadeesha - Mangroves in SE Asia Carlos - Haiti Chris F - Clean Water Access Matthew - Japanese smog Padraig - UN Climate Talks in Qatar Andrew C - Chinese megacities & air pollution Bala - Fracking Roberto - Desertification Luke - Fossil Fuel Depletion HW on blog
  • 40. Mangroves vs. Prawn Farms By M.Atiba, J.O’Driscoll, K.Mendes, & E.Igbodo
  • 41. Introduction • The recent influx of shrimp farming has led to a depletion and destruction of mangroves. • Mangroves are amongst the world’s most important ecosystems and responsible for two-thirds of all fish caught. • This increase in shrimp farming comes as a result of the evolution of prawns into “TIGERRRR!!!!” prawns. • The evolution as led to an increased demand worldwide which requires an increase in shrimp farming. • It has forced Mangroves into a battle for survival against Shrimp Farming which it cannot win.
  • 42. Positives Of Shrimp Farming • Are limited. • Benefit to only the producers and consumers. • Increased produce satisfies demand, increases choice and in turn will lead to reduced prices for consumers. • Increased profits, sales and revenue for producers.
  • 43. Negatives Of Shrimp Farming • Outweigh the positives by far. • Destruction of Mangroves. • Fish stocks collapse for fishermen as a result of closed off areas e.g. Bangladesh fishermen have reported an 80% decline since the creation of dykes for shrimp farming. • Countries such as Ecuador and Bangladesh have experienced major threats to their main food sources e.g. Muisne, Ecuador, where 80% of the population lost their main source of food.
  • 44. Negatives Of Shrimp Farming • Tiger prawns are carnivorous, with intensive farming causing a further depletion in fish stock as a result of the amount of fish oil and fish meal required. • Salination and chemical pollution of drinking water and agricultural land. • Farms pump waste water into canals, rivers and nearby seawaters resulting in contamination from antibiotics, pesticides and disinfectants.
  • 45. Sri Lanka Water ACCESS TO CLEAN DRINKING WATER FOR FISHERMEN Access No Access
  • 46. Vietnam • One of the countries most affected. • Since 1975 have experienced a deforestation of more than 80% of original Mangrove cover. • Main cause of deforestation being SHRIMP FARMING. • Eventually, shrimp farming will hold Vietnam to ransom as it’s only form of agriculture. • The destructive nature of shrimp farming will damage the environment by polluting the soil, trees and water. • Other disease free methods are ignored in order to produce higher yields.
  • 47. Vietnam GDP OF AREAS IN VIETNAM Shrimp Farming Other Commod ities
  • 48. Conclusion • Shrimp Farming’s current victory over Mangrove are extremely detrimental to environment. • Short term benefits of having higher yields are not worth it when Long term consequences are taken into consideration. • Anything capable of holding a country to ransom must be stopped or at least controlled.
  • 49. HW: Read through the article and do some research into Burma’s development and then draw up an essay plan to answer this question: To what extent has globalisation benefitted citizens of Burma? (20 marks) 3KAA points plus 2 EVAL points
  • 51.
  • 52. What is happening to cause these changes?
  • 54. You have 30 seconds to memorise these key terms relating to Globalisation After thirty seconds recall as many as you can and write a definition / explanation winner has most explanations
  • 55. China’s industrialisation unemployment Environmental degradiation Higher real incomes Growth of MNCs interdependence Trade Transport costs blocs Trade barriers Outsourcing
  • 56. HOW MANY CAN YOU RECALL? And what is the topic?
  • 58. Globalisation Essay To what extent do the costs of globalisation outweigh the benefits? 30 marks – June 2012 qn 3(b)
  • 59. Reasons for poor performance • Not enough examples • Analysis is not detailed • Candidates do not focus on economic costs and economic benefits, but discuss general costs and benefits Make sure that you upload your very best effort See “Getting answers to me” at top of this page
  • 60. Feedback – 2012/13 • Every paragraph must have evaluation at the end • Use a logical chain of economics logic to explain your point • Use examples of countries and MNCs to back up your point • Start each paragraph closely linking globalisation to the cost or benefit • Discuss the significance of each cost or benefit
  • 61. An example of this can be seen in recent years when America faced a recession which led to the demand of American consumers for imports to fall. As a result China’s export market experienced a major decline in sales because America was one of their largest markets; this led to slowed down growth in China. Therefore it can be seen that globalisation creates an unhealthy nature of dependency between economies relying on each other for trade, thus where one economy faces issues like a recession this is likely to negatively impact another economy such as through reduced demand for exports.
  • 62. Re-draft a paragraph What would go in a paragraph on improved living standards as a benefit? BrainBlast
  • 63. Benefit = improved living standards • Explained how globalisation leads to global supply chain • Use example of Foxxconn and China • Explain how this has led to urbanisation in China • Explain how this may improve living standards • Explained that this does not improve everyone’s living standards • Explained that this is only certain countries • Explained that this does not suggest a long-term solution or long-term economic development
  • 64. The value of world trade has been growing at a faster rate than world GDP. Assess the factors which might explain this trend. For a high grade: Consideration of three factors Evaluation in each paragraph Essay plan & structure Prioritisation of factors Evidence of research