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Essential	
  Social	
  Marketing	
  Practices	
  	
  
      	
  for	
  Every	
  Small	
  Business
                                          	
  
                           	
  
                 Presented by Jeff Korhan
                 January 7th and 8th, 2011
                        @jeffkorhan on Twitter

                            #MKPL2012
                             #ABA2012
2012 Business Trends
1.  Human-Centric Business

2.  Collaborative Markets

3.  Sustainable Communities


            ©Jeff Korhan and True Nature® 2012
©Jeff Korhan and True Nature® 2012
Social Graphs
1.    Your Profile
2.    Your Connections
3.    Everything You Share
      (social objects)


                 ©Jeff Korhan and True Nature® 2012
65% of Adults Online Use Social Media




            ©Jeff Korhan and True Nature® 2012
#1 Monitor Your Online Presence




         ©Jeff Korhan and True Nature® 2012
#2 Get Comfortable with Authenticity




           ©Jeff Korhan and True Nature® 2012
#3 Use the Language of the Web

1.  Relevance
2.  Authority


      Location, Expertise and Credentials


            ©Jeff Korhan and True Nature® 2012
#4 Create & Share Multi-Media Content




            ©Jeff Korhan and True Nature® 2012
#5 Content Management System

  The Source
                          Social
                          Media
                                                    Inbound
     Blog                                             Links

                           WEBSITE




               ©Jeff Korhan and True Nature® 2012
#6 Collaborate in Real Time and Location


                     • Google Maps & Places
                     • Facebook Places
                     • Google Profile


            ©Jeff Korhan and True Nature® 2012
#7 Engage Your Communities




      ©Jeff Korhan and True Nature® 2012
#8 Help Your Community




     ©Jeff Korhan and True Nature® 2012
#9 Design Your Business Around Social




           ©Jeff Korhan and True Nature® 2012
The Network for Business Professionals




           ©Jeff Korhan and True Nature® 2012
Add Keywords to Your Title




            ©Jeff Korhan and True Nature® 2012
Add Video!




             ©Jeff Korhan and True Nature® 2012
Identify and Add Your Relevant Skills




            ©Jeff Korhan and True Nature® 2012
Your LinkedIn Social Graph
To watch this video go to this link: http://bit.ly/zt5mN5




               ©Jeff Korhan and True Nature® 2012
The Most Active Site on the Web




         ©Jeff Korhan and True Nature® 2012
Use Smart Lists Well




            ©Jeff Korhan and True Nature® 2012
Use Location to Your Advantage




           ©Jeff Korhan and True Nature® 2012
©Jeff Korhan and True Nature® 2012
How to Get More Facebook Likes




         ©Jeff Korhan and True Nature® 2012
The Most Powerful Site for Business Marketers




               ©Jeff Korhan and True Nature® 2012
Creatively Complete Your Profile




            ©Jeff Korhan and True Nature® 2012
Create Links and Highlights




            ©Jeff Korhan and True Nature® 2012
Tell a Story with Your Hovercard




            ©Jeff Korhan and True Nature® 2012
Tell a Story with Your Hovercard




            ©Jeff Korhan and True Nature® 2012
Go Public with Your Message




           ©Jeff Korhan and True Nature® 2012
Engage!



©Jeff Korhan and True Nature® 2012
@jeffkorhan on Twitter

                speaker@jeffkorhan.com

                         630-774-8350




©Jeff Korhan and True Nature® 2012

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