3. “So much has been written about B2B demand generation in the
past, but Ogden makes it simple – which makes How to Find
New Customers a “must-read”
the Funnelholic, Craig Rosenberg
Tweet this now
4. “Selling is Easy –
Winning the Trust of
Strangers is Hard”
Opening line in How to Find New Customers
5. 1.
2.
3.
4.
5.
6.
Turn your website into an educational hub
Put great content everywhere prospects
might look
Stay in touch with those not yet ready to
buy
Personalize your content and react to their
online behaviors
Use objective criteria to determine who’s
ready to buy and who is not
Develop metrics to measure programs and
prove their value