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Jeff Ramos, BPRSM, Skillshare

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Jeff Ramos, BPRSM, Skillshare

  1. 1. BRANDING, PR, AND SOCIAL MEDIA FOR BEGINNERS with Jeff Ramos
  2. 2. Introductions
  3. 3. BRANDING
  4. 4. BREAKDOWN
  5. 5. BREAKDOWN 1. Introduce the two types of brands
  6. 6. BREAKDOWN 1. Introduce the two types of brands 2. Give you an example of each to model
  7. 7. BREAKDOWN 1. Introduce the two types of brands 2. Give you an example of each to model 3. Explain two key factors and your take away
  8. 8. BREAKDOWN 1. Introduce the two types of brands 2. Give you an example of each to model 3. Explain two key factors and your take away 4. Explain your big take away for the brand type
  9. 9. BREAKDOWN 1. Introduce the two types of brands 2. Give you an example of each to model 3. Explain two key factors and your take away 4. Explain your big take away for the brand type 5. Offer three other examples
  10. 10. BREAKDOWN 1. Introduce the two types of brands 2. Give you an example of each to model 3. Explain two key factors and your take away 4. Explain your big take away for the brand type 5. Offer three other examples 6. Lastly, a take home exercise
  11. 11. TWO TYPES OF BRANDS
  12. 12. TWO TYPES OF BRANDS 1. Product-based
  13. 13. TWO TYPES OF BRANDS 1. Product-based 2. Personality-based
  14. 14. MODELING
  15. 15. MODELING Great brands can be
  16. 16. MODELING Great brands can be created or improved
  17. 17. MODELING Great brands can be created or improved through selective modeling
  18. 18. PRODUCT-BASED BRAND
  19. 19. APPLE
  20. 20. APPLE 1. They make everything as easy as possible
  21. 21. APPLE 1. They make everything as easy as possible Take away: Less is more
  22. 22. APPLE 1. They make everything as easy as possible Take away: Less is more
  23. 23. APPLE 1. They make everything as easy as possible Take away: Less is more 2. They create opportunities to connect emotionally with customers
  24. 24. APPLE 1. They make everything as easy as possible Take away: Less is more 2. They create opportunities to connect emotionally with customers Take away: Interact in mediums where you can control the message
  25. 25. BIG TAKE AWAY
  26. 26. BIG TAKE AWAY Apple focuses on creating experiences
  27. 27. BIG TAKE AWAY Apple focuses on creating experiences Before, during, and after you use their products.
  28. 28. BIG TAKE AWAY Apple focuses on creating experiences Before, during, and after you use their products.
  29. 29. BIG TAKE AWAY Apple focuses on creating experiences Before, during, and after you use their products. Others to model:
  30. 30. BIG TAKE AWAY Apple focuses on creating experiences Before, during, and after you use their products. Others to model: SCVNGR
  31. 31. BIG TAKE AWAY Apple focuses on creating experiences Before, during, and after you use their products. Others to model: SCVNGR RED BULL
  32. 32. BIG TAKE AWAY Apple focuses on creating experiences Before, during, and after you use their products. Others to model: SCVNGR RED BULL DISNEY
  33. 33. TAKE HOME EXERCISE
  34. 34. TAKE HOME EXERCISE How can your product-based brand
  35. 35. TAKE HOME EXERCISE How can your product-based brand create emotional experiences?
  36. 36. PERSONALITY-BASED BRAND
  37. 37. STEPHEN COLBERT
  38. 38. STEPHEN COLBERT 1. His persona is larger than life. He’s a lovable ego maniac
  39. 39. STEPHEN COLBERT 1. His persona is larger than life. He’s a lovable ego maniac Take away: Be unabashed and 100% honest - that creates die hard fans
  40. 40. STEPHEN COLBERT 1. His persona is larger than life. He’s a lovable ego maniac Take away: Be unabashed and 100% honest - that creates die hard fans
  41. 41. STEPHEN COLBERT 1. His persona is larger than life. He’s a lovable ego maniac Take away: Be unabashed and 100% honest - that creates die hard fans 2. More importantly, he takes you along for his ride
  42. 42. STEPHEN COLBERT 1. His persona is larger than life. He’s a lovable ego maniac Take away: Be unabashed and 100% honest - that creates die hard fans 2. More importantly, he takes you along for his ride Take away: Make your fans a part of your personality
  43. 43. BIG TAKE AWAY
  44. 44. BIG TAKE AWAY Stephen Colbert focuses making you
  45. 45. BIG TAKE AWAY Stephen Colbert focuses making you a part of his personality and community
  46. 46. BIG TAKE AWAY Stephen Colbert focuses making you a part of his personality and community
  47. 47. BIG TAKE AWAY Stephen Colbert focuses making you a part of his personality and community Others to model:
  48. 48. BIG TAKE AWAY Stephen Colbert focuses making you a part of his personality and community Others to model: PEREZ HILTON
  49. 49. BIG TAKE AWAY Stephen Colbert focuses making you a part of his personality and community Others to model: PEREZ HILTON SHAQ
  50. 50. BIG TAKE AWAY Stephen Colbert focuses making you a part of his personality and community Others to model: PEREZ HILTON SHAQ BARACK OBAMA(‘S PRESIDENTIAL CAMPAIGN)
  51. 51. TAKE HOME EXERCISE
  52. 52. TAKE HOME EXERCISE How can you invite your fans
  53. 53. TAKE HOME EXERCISE How can you invite your fans to come along for the ride?
  54. 54. WHAT QUESTIONS DO YOU HAVE?
  55. 55. PUBLIC RELATIONS
  56. 56. BREAKDOWN
  57. 57. BREAKDOWN 1. Two main how to’s
  58. 58. BREAKDOWN 1. Two main how to’s 2. General focus
  59. 59. BREAKDOWN 1. Two main how to’s 2. General focus 3. Three key ideas with examples
  60. 60. 1. HOW TO CREATE TRUE FANS
  61. 61. 1. HOW TO CREATE TRUE FANS Focus on:
  62. 62. 1. HOW TO CREATE TRUE FANS Focus on: Personality
  63. 63. 1. HOW TO CREATE TRUE FANS Focus on: Personality Transparency
  64. 64. 1. HOW TO CREATE TRUE FANS
  65. 65. 1. HOW TO CREATE TRUE FANS a. How can you put your
  66. 66. 1. HOW TO CREATE TRUE FANS a. How can you put your personality and beliefs
  67. 67. 1. HOW TO CREATE TRUE FANS a. How can you put your personality and beliefs into your content?
  68. 68. 1. HOW TO CREATE TRUE FANS a. How can you put your personality and beliefs into your content?
  69. 69. 1. HOW TO CREATE TRUE FANS a. How can you put your personality and beliefs into your content? EXAMPLE: Gary Vaynerchuk
  70. 70. 1. HOW TO CREATE TRUE FANS
  71. 71. 1. HOW TO CREATE TRUE FANS b. How can you create opportunities
  72. 72. 1. HOW TO CREATE TRUE FANS b. How can you create opportunities to be transparent that doesn't feel forced?
  73. 73. 1. HOW TO CREATE TRUE FANS b. How can you create opportunities to be transparent that doesn't feel forced?
  74. 74. 1. HOW TO CREATE TRUE FANS b. How can you create opportunities to be transparent that doesn't feel forced? EXAMPLE: Morgan Spurlock
  75. 75. 1. HOW TO CREATE TRUE FANS
  76. 76. 1. HOW TO CREATE TRUE FANS c. How are you making your community
  77. 77. 1. HOW TO CREATE TRUE FANS c. How are you making your community a part of your story and brand?
  78. 78. 1. HOW TO CREATE TRUE FANS c. How are you making your community a part of your story and brand?
  79. 79. 1. HOW TO CREATE TRUE FANS c. How are you making your community a part of your story and brand? EXAMPLE: Soulja Boy
  80. 80. 2. HOW TO FORM POWERFUL RELATIONSHIPS
  81. 81. 2. HOW TO FORM POWERFUL RELATIONSHIPS Focus on:
  82. 82. 2. HOW TO FORM POWERFUL RELATIONSHIPS Focus on: True value
  83. 83. 2. HOW TO FORM POWERFUL RELATIONSHIPS Focus on: True value Meaning
  84. 84. 2. HOW TO FORM POWERFUL RELATIONSHIPS
  85. 85. 2. HOW TO FORM POWERFUL RELATIONSHIPS a. Research your niche
  86. 86. 2. HOW TO FORM POWERFUL RELATIONSHIPS a. Research your niche
  87. 87. 2. HOW TO FORM POWERFUL RELATIONSHIPS a. Research your niche EXAMPLE: Tim Ferriss
  88. 88. 2. HOW TO FORM POWERFUL RELATIONSHIPS
  89. 89. 2. HOW TO FORM POWERFUL RELATIONSHIPS b. Get involved in a meaningful way that is win-win
  90. 90. 2. HOW TO FORM POWERFUL RELATIONSHIPS b. Get involved in a meaningful way that is win-win
  91. 91. 2. HOW TO FORM POWERFUL RELATIONSHIPS b. Get involved in a meaningful way that is win-win EXAMPLE: Product (RED) / GAP
  92. 92. 2. HOW TO FORM POWERFUL RELATIONSHIPS
  93. 93. 2. HOW TO FORM POWERFUL RELATIONSHIPS c. Establish yourself in that community
  94. 94. 2. HOW TO FORM POWERFUL RELATIONSHIPS c. Establish yourself in that community
  95. 95. 2. HOW TO FORM POWERFUL RELATIONSHIPS c. Establish yourself in that community EXAMPLE: Justin Timberlake
  96. 96. WHAT QUESTIONS DO YOU HAVE?
  97. 97. SOCIAL MEDIA
  98. 98. BREAKDOWN
  99. 99. BREAKDOWN 1. Tool introduction
  100. 100. BREAKDOWN 1. Tool introduction 2. Key factor
  101. 101. BREAKDOWN 1. Tool introduction 2. Key factor 3. Your focus
  102. 102. LINKEDIN
  103. 103. LINKEDIN KEY FACTOR:
  104. 104. LINKEDIN KEY FACTOR: It’s your digital resume
  105. 105. LINKEDIN KEY FACTOR: It’s your digital resume
  106. 106. LINKEDIN KEY FACTOR: It’s your digital resume FOCUS ON:
  107. 107. LINKEDIN KEY FACTOR: It’s your digital resume FOCUS ON: Highlighting experiences for the career you want
  108. 108. TWITTER
  109. 109. TWITTER KEY FACTOR:
  110. 110. TWITTER KEY FACTOR: Your listening tool
  111. 111. TWITTER KEY FACTOR: Your listening tool
  112. 112. TWITTER KEY FACTOR: Your listening tool FOCUS ON:
  113. 113. TWITTER KEY FACTOR: Your listening tool FOCUS ON: Keywords in your location
  114. 114. FACEBOOK
  115. 115. FACEBOOK KEY FACTOR:
  116. 116. FACEBOOK KEY FACTOR: Multi-media sharing
  117. 117. FACEBOOK KEY FACTOR: Multi-media sharing
  118. 118. FACEBOOK KEY FACTOR: Multi-media sharing FOCUS ON:
  119. 119. FACEBOOK KEY FACTOR: Multi-media sharing FOCUS ON: Leveraging its unique capabilities
  120. 120. YOUTUBE
  121. 121. YOUTUBE KEY FACTOR:
  122. 122. YOUTUBE KEY FACTOR: Personality-driven
  123. 123. YOUTUBE KEY FACTOR: Personality-driven
  124. 124. YOUTUBE KEY FACTOR: Personality-driven FOCUS ON:
  125. 125. YOUTUBE KEY FACTOR: Personality-driven FOCUS ON: Emotion and transparency
  126. 126. BLOGS
  127. 127. BLOGS KEY FACTOR:
  128. 128. BLOGS KEY FACTOR: Prove you're a content expert
  129. 129. BLOGS KEY FACTOR: Prove you're a content expert
  130. 130. BLOGS KEY FACTOR: Prove you're a content expert FOCUS ON:
  131. 131. BLOGS KEY FACTOR: Prove you're a content expert FOCUS ON: Consistency
  132. 132. BLOGS KEY FACTOR: Prove you're a content expert FOCUS ON: Consistency also a targeted, purpose driven destination
  133. 133. MAILING LISTS
  134. 134. MAILING LISTS KEY FACTOR:
  135. 135. MAILING LISTS KEY FACTOR: "The money is in the list"
  136. 136. MAILING LISTS KEY FACTOR: "The money is in the list"
  137. 137. MAILING LISTS KEY FACTOR: "The money is in the list" FOCUS ON:
  138. 138. MAILING LISTS KEY FACTOR: "The money is in the list" FOCUS ON: A monetary reason to build
  139. 139. WHAT QUESTIONS DO YOU HAVE?
  140. 140. before we move on to Q&A...
  141. 141. FREE VIDEOS AND WORKBOOKS
  142. 142. FREE VIDEOS AND WORKBOOKS 1. TEN FREE VIDEOS
  143. 143. FREE VIDEOS AND WORKBOOKS 1. TEN FREE VIDEOS 2. WORK BOOKS
  144. 144. FREE VIDEOS AND WORKBOOKS 1. TEN FREE VIDEOS 2. WORK BOOKS 3. TOTALLY FREE
  145. 145. FREE VIDEOS AND WORKBOOKS 1. TEN FREE VIDEOS 2. WORK BOOKS 3. TOTALLY FREE
  146. 146. Q&A

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