Plenty of B2B marketers have successfully incorporated Facebook into their marketing programs. The first challenge for B2B marketers is getting customers and prospects to like your business page, but it is a bigger challenge to get them to engage with your page content. You'll discover best practices of top B2B Facebook pages, including creating engaging content, getting that content seen, and encouraging customers and prospects to take further action. With the help of experienced Facebook page managers, our speakers will review how to handle ongoing Facebook platform changes and negative attacks on a B2B page.

2. @jeffreylcohen @deirdrewalsh @sussol
(Susan Solomon)
Resources
http://smb2.be/m095Um

3. 500,000,000
600,000,000
700,000,000
...
1,000,000,000

8. Define

9. Integrate

10. Listen & Engage

11. Build

12. Activate

13. Analyze

17. 180 pixels wide
x
540 pixels high

25. • Create a content editorial content and track
performance
• Integrate with Other Pieces of Content
• Humanize the brand and make content engaging
• Offer special incentives, activities and
information for fans

27. EdgeRank =
Affinity + Weight + Time

28. Affinity

29. Weight

30. Time

32. • Check Page EdgeRank
• Encourage Engagement
• Drive Traffic to Page
• Ask People to Like Posts

38. • Remind Visitors to Like Page
• Direct Visitors to Page
• Other Calls to Action are Okay
• Tab is Page Hosted Elsewhere

43. • Generate On-Page Leads
• Direct Traffic to Blog Posts with CTAs
• Direct Traffic to Landing Pages
• Leads are Measurable

47. • Be Aware of Contest Guidelines
• Connect Contest to Your Business
• Think Engagement, not Likes

51. • Create an Internal Response Policy
• Post House Rules
• Respond per Both Policies
• Don’t Be Afraid to Take Action

54. Well-Targeted Ads

55. Targeted Successes
Targeted
Sponsored
Employer Reach Block Ads
Stories
Groups

56. • Test Your Ads
• Set a Click-Through-Rate Goal
• Consider Cost Per Fan
• Try Sponsored Stories

58. Images
• Paul Revere: http://www.flickr.com/photos/jazzlawyer/4145905963/
• Crowd: http://www.flickr.com/photos/jamescridland/613445810/
• Two Workers: http://www.flickr.com/photos/f_mafra/3739721993/
• Dictionary: http://www.flickr.com/photos/greeblie/3338710223/
• Integrate: http://www.flickr.com/photos/rpenalozan/5170104100/
• Listen: http://www.flickr.com/photos/giara/2211500258/
• Build: http://www.flickr.com/photos/shoebappa/447992165/
• Activate: http://www.flickr.com/photos/34836988@N07/3422871077/
• Analyze: http://www.flickr.com/photos/marvaloha/3301706196/
• Calendar: http://www.flickr.com/photos/37996583811@N01/5374722095/
• Leverage Content: http://www.flickr.com/photos/deirdrewalsh/5818808607
• Check In: http://www.flickr.com/photos/30lines/5239540608/
• Affinity: http://www.flickr.com/photos/55935853@N00/3416177000/
• Weight: http://www.flickr.com/photos/edyson/87566058/
• Time: http://www.flickr.com/photos/mayeve/2312167749/