Invisalign Teen Presentation for the 'Straight Talk' Mom Blogger Event in San Francisco on August 22, 2009

1. August 22, 2009
‘Straight Talk’ Mom Blog Event
San Francisco, California

2. Sheila Tan
Vice President and Chief Marketing Officer
Align Technology, Inc.

3. The Power of the Smile:
What Kids Really Had to Say
• The two biggest things teens would change about their teeth is make them
“straighter and whiter”
• When asked why having straight teeth is important, teens say “confidence”
and “looking better” are the main benefits
• “Personal image can be portrayed through your teeth”
• “A prettier smile equals a prettier person.”
• “One of the first things many people notice is your smile. When you show
a clean, beautiful, straight smile you look like a more inviting person.”
• Straight teeth “instills more self confidence because you can smile without
worrying about crookedness. I’m a confident individual, but it would be
nice if I didn’t have to summon confidence to smile.”
* Source: Align Focus Groups in St. Louis, MO & Concord, CA on Sept. 11 & 16, 2008

4. The Importance of a Teen Smile
All teens consider having healthy teeth, straight teeth and a good smile important,
with girls more likely than boys to consider it VERY important.
Teens
A good smile 98%
Very Important
Girls
Boys (NET) (NET)
Straight teeth 97% A good smile 66% 86%
Straight teeth 65% 81%
Healthy teeth 72% 85%
White teeth 60% 80%
Healthy teeth 96%
/ Significantly higher/lower than Boys (net) at 95% confidence
/ Significantly higher/lower than Boys 13-15/Girls 13-15 at 95% confidence
Teens considering treatment – Total: 797; Boys (361); Girls (436)
White teeth 96%
Q4 How important are each of the following to you? Please rate each
statement where 5 means “Very important” and 1 means “Not at all
important.”
Invisalign Teen study conducted by Hall & Partners, April 9-25, 2008

5. Teens have rational AND emotional reasons for seeking
treatment; Parents often underestimate the emotional impact.
Omni
Parents
Teens
Uneven teeth (NET)
I want my/their teeth to be straighter
I feel my/their teeth are misaligned (gaps, crooked or
misaligned)
I/They have gaps in my/their teeth
Better smile (NET)
I want my/their smile to be better
I want (them) to be able to smile freely
Outside influence (NET)
My dentist told me I should
My parents are making me n/a
All my/their friends are doing it
Q9/QS5 Which of the following made
Emotional reasons (NET) you think about getting teeth
straightening treatment <for
I am/They are self conscious about my/their smile your child>?
I/They feel embarrassed about my/their smile / Significantly higher/lower than
parents at 95% confidence
I/They have been teased in the past about my/their Total considerers -
misaligned teeth Parents (375), Teens (1,102)
Invisalign Teen study conducted by
Hall & Partners, April 9-25, 2008

6. Behind the Teen Smile
A new nationwide survey of 12-to-17 year-olds reveals:
 Over half of teens (54%) believe metal braces would make them more self conscious
 One in two teens (50%) would smile less
Survey conducted by Kelton Research of 510 U.S. respondents
aged 12-17 with a 95% confidence level of +/- 4.3 percentage points

7. For Teens “Braces SUCK!”
While they realize that braces will ultimately give them
straighter teeth and a prettier smile, the process is
awkward, painful and embarrassing, prolonging feelings
of self consciousness.
They’re not afraid to voice their complaints, which run the
gamut—“eating hurts after they’re tightened”, “they look
bad in photos”, “food like popcorn, twizzlers, and chewing
gum gets stuck in the brackets”, “the brackets cut my
lips”, “the rubber bands are weird”, “the clear brackets
turn yellow”, and “its not good on dates, I look stupid.”
Source: YouTube.com
“Got my braces today and got a
list of things I can and can’t eat.”

8. Introducing
Invisalign Teen

9. Developed with Orthodontists for Teens
Compliance Indicator Eruption Tabs Power Ridge™ Technology
6 Free Individual Arch Accommodates
Replacement Aligners Natural Eruption

10. Braces Go Digital
• Proprietary 3D computer imaging
technology maps the patient’s complete
treatment from start to finish
• Orthos take impressions of teens' mouth
and calculate the projected end result
which teens and their parents can see
on a computer screen
• Clear aligners are custom fit based on
these images.

11. Treatment is Simple
• Teens wear each aligner for approximately two weeks
• During this time, the aligners gradually move their teeth until
they achieve the prescribed final position
• Patients typically visit their doctor once every six weeks to
ensure that treatment is progressing as planned, and to
receive their next few sets of aligners
– Replacement aligners provided if lost
• The length of treatment depends on the severity of each
case and can only be determined by the treating doctor;
however, the average Invisalign Teen case takes about a
year.*
*Data based on anticipated treatment plans (i.e. # of aligners present at ClinCheck acceptance). Data on file
at Align Technology, Inc.

12. Health Benefits of Straight Teeth
Less stress on joints and healthier gums
• Misaligned teeth and jaws can cause painful stress on supporting bone
and jaw joints and cause abnormal wear on your teeth.
• Crowded or widely spaced teeth can cause swollen gums and redness –
potentially leading to periodontal disease.
Better chewing and speech
• Incorrectly positioned teeth can lead to speech difficulties and chewing
issues.
Less chance of injury
• Protruding upper teeth are more likely to be broken in an accident.
Better Self Esteem

13. Why Teens & Parents Love Invisalign Teen
• Effectively straightens teeth – over a million Invisalign cases
successfully completed or in treatment
• Made just for teens – developed with leading orthodontists to
meet specific needs of teens
• Fits teens’ active lifestyles – easy to continue favorite
activities
• It’s removable – teens can maintain healthy hygiene
• It looks great – nearly invisible
• It’s comfortable – lightweight and custom fit
• Supports positive self-esteem – A beautiful smile may
enhance chances to succeed during social, educational and
career events
• It‘s affordable – Comparable in cost to metal braces

14. If given the choice…
• 80% parents* representing children ages 9-17,
indicate when given a choice prefer Invisalign
Teen over metal braces for their teen
• Today’s parents are able to spare their teens
some of the same self-esteem and pain issues
common with braces
*Online Study of 1000 parents conducted by Ipsos Vantis, July 2008

15. Invisalign Teen Online

16. What Teens Have to Say
About Invisalign and Metal Braces…