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Social Media
Metrics: a ROI-al
      Pain
Jason Eiseman
 Librarian for Emerging
 Technologies
 Lillian Goldman Library in
 honor of Sol Goldman at
 Yale Law School
...
Ryan Harrington
     Reference Librarian
     Lillian Goldman Library in
     honor of Sol Goldman at
     Yale Law School...
high
# of channels


                   Engagement Profiles
  low




                shallow   depth of engagement   deep
Mavens
7 or more channels


      Maven

above average engagement
high
                                     Mavens
# of channels
  low




                shallow   depth of engagement   d...
Butterflies
7 or more channels        7 or more channels


  Butterflies                     Maven

below average engagement   above av...
high
                  Butterflies         Mavens
# of channels
  low




                shallow   depth of engagement   d...
Selectives
7 or more channels        7 or more channels


  Butterflies                     Maven

below average engagement   above av...
high
                  Butterflies         Mavens
# of channels




                                    Selectives
  low


...
Wallflowers
7 or more channels        7 or more channels


  Butterflies                     Maven

below average engagement   above av...
high
                  Butterflies         Mavens
# of channels




                  Wallflowers        Selectives
  low


...
What do we
measure & how?
Money
Time
Unclear direction
Setting goals
Personality
Publishing content
Ghost Town
Creepy
Treehouse
What do we
measure & how?
Different Measurements
Measurement Tools
Leveraging Website
     Content
Questions?

Creepy Treehouse image: from flickr user sacolton from a painting by Marcus Bernard: hhttp://www.flickr.com/phot...
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
Social Media Metrics: a ROI-al Pain
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Social Media Metrics: a ROI-al Pain

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Social Media Metrics: a ROI-al Pain

  1. 1. Social Media Metrics: a ROI-al Pain
  2. 2. Jason Eiseman Librarian for Emerging Technologies Lillian Goldman Library in honor of Sol Goldman at Yale Law School www.jasoneiseman.com/blog twitter.com/jeiseman Who are we?
  3. 3. Ryan Harrington Reference Librarian Lillian Goldman Library in honor of Sol Goldman at Yale Law School twitter.com/rbharrington Who are we?
  4. 4. high # of channels Engagement Profiles low shallow depth of engagement deep
  5. 5. Mavens
  6. 6. 7 or more channels Maven above average engagement
  7. 7. high Mavens # of channels low shallow depth of engagement deep
  8. 8. Butterflies
  9. 9. 7 or more channels 7 or more channels Butterflies Maven below average engagement above average engagement
  10. 10. high Butterflies Mavens # of channels low shallow depth of engagement deep
  11. 11. Selectives
  12. 12. 7 or more channels 7 or more channels Butterflies Maven below average engagement above average engagement 6 or fewer channels Selectives above average engagement
  13. 13. high Butterflies Mavens # of channels Selectives low shallow depth of engagement deep
  14. 14. Wallflowers
  15. 15. 7 or more channels 7 or more channels Butterflies Maven below average engagement above average engagement 6 or fewer channels 6 or fewer channels Wallflowers Selectives below average engagement above average engagement
  16. 16. high Butterflies Mavens # of channels Wallflowers Selectives low shallow depth of engagement deep
  17. 17. What do we measure & how?
  18. 18. Money
  19. 19. Time
  20. 20. Unclear direction
  21. 21. Setting goals
  22. 22. Personality
  23. 23. Publishing content
  24. 24. Ghost Town
  25. 25. Creepy Treehouse
  26. 26. What do we measure & how?
  27. 27. Different Measurements
  28. 28. Measurement Tools
  29. 29. Leveraging Website Content
  30. 30. Questions? Creepy Treehouse image: from flickr user sacolton from a painting by Marcus Bernard: hhttp://www.flickr.com/photos/7317823@N03/ Wall flower image: http://www.flickr.com/photos/miuenski/2656501794/ Mavens channels image: http://www.flickr.com/photos/jeremybrooks/2294396074/

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