2. [Opening frame, long shot of an attractive young woman wearing a bikini, walking along the
beach near a road. She is listening to music on her iPod. Waves and faint music is audible.]
3. No c’mon baby, his car is
pathetic, look at THIS beast.
Let ME drive you home Hey beautiful, let
gorgeous! me help you get
you home!
[A loud beep and a car driving past, braking then reversing is heard. This grabs the woman's
attention so she takes out her earphones and is wearing a curious expression. A dodgy, cheap
looking car driving in the opposite direction stops to drive alongside the woman. At the same
time an expensive looking sports car drives up. Both drivers are men trying to woo the woman
by offering her a ride home.]
4. [The sports car driver laughs at the other driver saying how pathetic his car is. He says how his
car cost him millions and caresses the steering wheel while winking at the girl. The woman is
5. Hmmm, I don’t
know… I am quite
exhausted…
[The woman is confused and is seen looking from one driver to the other, looking each car up
and down thinking hard. She seems to be edging towards the sports car.]
6. [To try and convince the woman the sports car driver revs his engine over and over but then to
his shock and frustration the engine splutters and dies, exuding disgusting dark smoke. ]
7. [As the sports car driver is hitting his steering wheel in frustration, the driver of the smaller car
revs his engine to a loud powerful roar and does an astonishing manoeuvre driving directly
alongside the woman. The woman is surprised and impressed and decides to get into the
smaller car’s passenger side kissing the very happy and triumphant driver’s cheek.]
8. [Both cars are opposite each other and the drivers are staring each other down. The man in the
sports car is fuming mad and in utter disbelief at what just occurred. He then says wondrously
“How?” to which the driver of the small car confidently and smugly replies “Powerhouse Gold.”]
9. [End scene is a far shot of the car driving into the sunset. The engine sounds and girl laughing
flirtatiously are audible and then cuts out to a deep, manly voice over with the image of the
product now appearing and taking of the scene: “Should’ve Gone with PowerHouse Gold.”]
10. Why was this brand chosen?
Why is this important?
Who is this advertisement catered to?
Why is this advertisement effective?
11. The brand “Powerhouse was chosen due to it’s literal definition of “A person or thing of
great energy, strength, or power.”
Qualities which are obviously essential to a product such as engine fuel.
Also a quality one values in others and human beings, particularly males, may aspire to
be like.
This is important because when branding it is effective to create an image or reputation
which can create connotative meanings to a mass audience.
This advertisement is catered to all drivers of cars however more so to younger everyday
people who like to show off or impress. Value is paramount to one’s decision to
purchase a product however it is not only measured by financial form but rather in
today’s society can be a product of fashion and perception (as quoted by Charles
Leadbeatter)
This advertisement would be extremely successful as it not only showcases an emotional
aspect by creating a lure of status or grandeur of attaining a tool to be greater than
others in a form but also an entertainment value by giving a Hollywood film fantasy
scenario of a classic win.
![[Opening frame, long shot of an attractive young woman wearing a bikini, walking along the
beach near a road. She is listening to music on her iPod. Waves and faint music is audible.]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)