Created by Dr. Lori DeWitt; adapted by Dr. Jennifer Cox

1. Copyright © 2010, 2006 Pearson Education, Inc.

2. Call me.
Call me
CALL ME!!!
Copyright © 2010, 2006 Pearson Education, Inc.

3. Govindan, R., & Tangmunarunkit, H. (2002). USC/Information Sciences Institute

4. Shumate, M., & Dewitt, L. (2008). The North/South Divide in NGO hyperlink networks.
Journal Of Computer-Mediated Communication, 13(2), 405-428.
Image: Vanessa Vick/The New York Times/Redux

6. #1. Courtesy
Am I treating others as I wish to be treated?
#2. Context
Is my message, tone, and format appropriate for this context?
#3. Clarity
Can this message be interpreted in ways that I do not intend?
#4. Caution
Can this message bring harm to myself or others?
#5. Capital
Does this message respect the capital
(property, privacy, reputation, etc.) of others?
#6. Ownership
Am I willing to take ownership and responsibility for this message?
DeWitt, L. (2011). Virtual ethics: Establishing and Teaching an Ethical Code for Mediated
Communication. Shanghai, People’s Republic of China: China Science and Technology Press.