1.
Transmedia Toe:dipping
Kiss Kill
by
Jeni Jeni Mawter

2.
The Oral Tradition
Painting “The Moroccan Storyteller” by Alfred Dehodencq 1877

3.
The Oral Tradition
• Includes epics, sagas, lyric poems, ritual
songs, genealogies and panegyrics (praise
poems)
• Often intended to recycle knowledge
• Focus on oral-aural
• Often open-ended

4.
Development of
Writing and Printing
Oldest Printed Book Printing Press
Frontispiece of the Diamond Sutra

5.
Development of
Writing and Printing
“Words now things to be
arranged on a page”
(Ong, 1988)
Medieval Manuscript
Pages determined by
economies of scale
Story closure encouraged

6.
Development of
Writing and Printing
Stories now ‘shaped’ to fit the form

7.
6 Silos in Traditional Story Models
(now merging)
• Publishing
• Movies
• Television
• Gaming
• Music
• Performance

8.
Some Jeni (J.A) Mawter Books

9.
Mark Twain
“Ideally a book would have no order to it, and
the reader would have to discover his own.”

10.
Kiss Kill
Relationship Disintegration

11.
Relationship Abuse
Narcissistic Personality Disorder

12.
Abuse victims denied a voice …

13.
Story Experiences or Fragments
“Creating Kiss Kill was like collecting moments.”
Facades
First Love Self Doubt s

14.
Different experiences,
demanded different texts
• Prose • Photos
• Script • Questionnaire
• Song • Play
• Notes • Ballad
• Poems • Monologue
• Comic • Blog
• Essay • Postcard
• Texting • Phone-call
• Email • Newspaper Article
• Facebook post • Diary
• Jokes • Dictionary Definitions
• Quotes • Lists

15.
Reader Participation
Multiple texts allow for multiple entry points
for the reader to engage with and extend.

16.
Kiss Kill story written organically
Mind Map created by Kathy de Stefano

17.
What are you writing?
• Is it a book? No
• Is it a magazine? No
• Is it fiction? No
• Is it non-fiction? No

18.
Traditional Publishing Rejects Kiss Kill
(resoundingly 2008-11)

19.
I no longer fit
in the publishing community…

20.
Member of
The Society of Rogue Author(s)
“I soon discovered that innovation is a messy business filled
with long stretches of doubt, countless false starts, and a
constant black cloud of indecision. There was no road map to
follow, no guarantee that a story told this way would result
in anything more than a pile of
broken parts.”
(Patrick Carman, The Digital
Shift, Nov 4, 2011)
Creator of Dark Eden, Skeleton Creek,
Trackers, Thirteen Days to Midnight
Image at www.brokenparts.bandcamp.com

21.
Meanwhile …
Technology Revolution

22.
Social Media Timeline
Kiss Kill started 2007

23.
Mark Pesce
Sydney Writer’s Festival May 2010

24.
Technology Revolution =
Story Revolution

25.
I finally know what I’ve written!
A story with which readers can:

26.
Frank Rose
The Art of Immersion:
“The conventional
belief that every story
has a
beginning, middle, and
end has become
obsolete through the
rapidly evolving
intersection of dynamic
media and advanced
technology.”

27.
David Varela
Sydney, 2011
“The medium carries a lot of the story’s power”

28.
Transmedia Storytelling
“Transmedia is telling
stories over a number of
media platforms, stories
that are connected to a
higher or lesser
degree, but always
connected and rooted in a
common story world” (Simon
Staffans, 2011, p. 6)
Transmedia Digital Tipping Point by Sofie Andreou

29.
What story world?
Mat’s story world
17 year old Mat’s world

30.
Mat’s World
• Sixteen year old Mat
• Only child living with parents
• Best friend ‘Jonno’
(girlfriend Nadia)
• Falls for the new girl at school
(Elle)
• Mat’s first love
• Elle’s fatal flaw
‘Narcissistic Personality Disorder’

31.
The Kiss Kill Story
Mat is a 16 year old boy who falls for a new girl at
his school, Elle Taylor. Initially the relationship is
everything he wants, but over time Elle gets more
and more abusive. Unwilling to lean on parents or
friends, Mat ‘shoulders’ the abuse alone, hoping
that the Elle he fell in love with will one day
return. After the relationship hits crisis point Mat
manages to extricate himself to stand alone.

32.
Story Continued
Relationships, experiences and ideas are
explored through the use of:
• multiple text types
• philosophy
• humour
(language of young males)

33.
Really Blue Books (2011)
Australia’s 1st Digital Only Publisher
• Australia’s “Rogue ebook Publisher and
ebookshop of the modern era”
• CEO Sarah Bailey
• www.reallybluebooks.com

34.
Kiss Kill Published 2012
• Author: Jeni Mawter
• Title: Kiss Kill
• Genre: Young Adult
Realism
• Publisher: Really Blue
Books
• ISBN: 978-0-9872606-
1-1
• Amazon
http://t.co/h3XUTe5t

35.
Reader Participation
Within Story-World
• Questionnaires • Example 1: ‘What’s
Example 2: ‘How high is wrong with this
your self-esteem? picture?’
• Website Links
Example 1: Mensline
Australia
Example 2: Headspace
Youth Mental Health
Australia

36.
Reader Participation Out of Story-World
Character Blog
Audience builds relationship with Mat and others
www.whyidontgetgirls.com/blog

37.
Character Blog Metadata
http://whyidontgetgirls.com/2012/annual-report/
7000 views from 109 Countries!

38.
Reader Participation Out of Story-World
Co-creates pictures to share
“Sarah”, London

39.
Reader Participation
Role-playing in Out of Story-World
Audience autonomy by building relationship(s)
with Mat.
Personalise their experiences through role-playing.
Film-maker: Danny Kim
(Crane Film)
Actors: Lucy Coleman and Adam Marks
(Australian Theatre for Young People)

40.
How Do You Define a Man?
Plot Point 1
http://www.youtube.com/watch?v=scrdqYyXMF0

41.
Reader Participation
Out of Story-World
Personalise experiences through role-playing.
Plot Point 2
• iTunes: ‘Thought I Knew You’
• Music and recording by Phil Bowley (2012)

42.
Reader Participation
Out of Story-World
• iTunes ‘Gonna Show You’
• Music and Recording by Adam Fitzgerald (2012)
Image by Bailey M., Eagan, MN
www.teenink.com

43.
Reader Participation Out of Story-World
Audience builds relationship with author and others via Author Blog
www.jenimawter.com/

44.
Reader Participation Out of Story-World
Twitter @mawter@kisskilldigital

45.
Reader Participation Out of Story-World
Pinterest

46.
Reader Participation Out of Story-World
Facebook www.jeni.mawter@facebook.com

47.
Educating traditional storytellers about multiplatform storytelling via
Jeni Mawter Scoop.it! site ‘Children’s and Young Adult Stories’

48.
Forging new pathways for digital publishing
regarding
reviewing, selling, publicity, competitions and
awards
“This is awesome Jeni. I
really like how the character
comes through and you get
a real feel for his
predicament.”
Book Probe (Reviews)
2/4/12
Publishing Innovation Award
Seal

49.
Emotional Engagement at multiple
levels to a wider audience
• Youth Mental Health focus
http://www.jenimawter.com/blog/2012/06/04/twelve
-steps-of-recovery-from-relationship-abuse-with-a-
narcissist-by-mat-from-kiss-kill/
• Pinterest and Blog followers on Bullying and NPD
http://www.jenimawter.com/blog/2012/03/15/how-
to-deal-with-narcissistic-rage/
http://pinterest.com/jenimawter/narcissism/
http://pinterest.com/jenimawter/bullying/

50.
A story in evolution
From a traditional story arc …
(Image by Pamela Rutledge)

51.
… to a Story Universe (Image by Jill Gollick)
• To a story universe (Jill Golick)

52.
The Open Story
Robert Pratten

53.
Where are we now?
From www.notanotherhistoryteacher.edublogs.org

54.
Where to from here?
Literary Pioneer in a world of infinite possibility.

55.
(2013 and beyond)
✪Transmedia Storytelling
‘Love Story’ for Mat
✪Transmedia for Social Change
Raise awareness about Narcissism
and Narcissistic Personality Disorder.