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Big Data of Strategic Alliance Professionals
Association
Toronto Chapter
Eric Meger
Eric.meger@maerospace.com
October 9, 2013
Ode to Big Data..
Upon this gifted age, in its dark hour,
rains from the sky a meteoric shower
of facts...they lie, unquestioned, uncombined.

Wisdom enough to leach us of our ill
is daily spun; but there exists no loom
to weave it into a fabric.
--Vincent Millay
Nevertheless – Big Data IS big now
White House: National $200M "Big Data Initiative“

World Economic Forum featured topic
Three V’s of Big Data
The Big Data Tsunami is Only Just Beginning
Things as Sources

People as Sources

http://hortonworks.com/blog/7-key-drivers-for-the-big-data-market/
Exponential Growth!
Ok it’s BIG but…
is it Evolution or Revolution?
Big numbers don’t make a revolution
Core Drivers are the real revolution
Generate
Data

Driving
Forces

• Social Media
• Smart Sensors

Networked
Data

• Wireless
(4G and satellite)

Analyze
the Data

Six disruptive forces at once!

• Cloud Computing
• Mobile apps
• Hybrid data
warehousing
Why it matters

http://wikibon.org/w/images/thumb/c/ce/BigDataMarketForecast20112016.png/500px-BigDataMarketForecast2011-2016.png
IT Chaos for 5-7 years
Light at the end
of the
tunnel…
• Hybrid Cloud computing will be ubiquitous
• All databases will handle unstructured data
• Price war in wireless will become trench warfare
• Everything will be compatible with mobility
• Big Data will still be growing …
but the world will be able to handle it
RETHINK THE STRATEGIC SITUATION
First find the right question!
How do we integrate
all four technologies
groups to create new
value? Wireless, Cloud,
Database and
Social/Sensors

What new insights
could be created with
new information about
customers?

Customers

Where do we
need help ?
Technology

How could competitor
capture our customers
if they had unlimited
information?

Competition
Capability Gaps  Alliance Opportunity

Analytics

New

Data
bases

Social
Media

Wireless
&
Satellite

Hybrid
Clouds

Mobility
Alliance Flavors

Capabilities
Or
Technologies

Market Access
Choose the right flavor…
Joint
Ventures

Strategic
Alliance

Minority
Equity
Deals
Tech or
Ops
sharing
Agreement
Strategic Alliances
• Close relationships
with well-defined
roles with operational
mutual interest
• NOT a transaction

• NOT a purchase or
sale mechanism

Operations

Strategy

Chemistry
Alliances require focus
• Working through Chaos requires commitment, good will
and patience
• Payoff : Opportunity & Competitive Advantage
• Build good relationships and nurture them
– ASAP Best Practices
ONE COMPANY’S STORY
90 % of all world trade
CONTAINERS

OIL
COAL
STEEL
GRAIN
25
Search and Rescue
Our
VISION
END 2 END
NEEDS:
Satellites

Earth
Stations
Networks
Software

Data Center
Displays
But it will be streamed, blogged, tweeted,
posted, stored and marketed
“It's tough to make predictions,

especially about the future.”

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Big Data ASAP Toronto

Editor's Notes

  1. Thank you Brian for that kind introduction.I am really pleased to be here to talk about Big Data and Strategic Alliances. While I have been working with Strategic Alliances since the early 1990’s, Big Data is, of course a new phenomenon. I began dealing with Big Data at exactEarth a few years ago where we built a satellite system that is today collecting 5-10 million messages a day from 85,000 ships worldwide.I’ll talk a little about that toward the end of my talk.But first, let’s look at the first assumption that I just made – namely, that Big Data is a new phenomenon.
  2. Big Data has been with us for a long time – so why is it so hot now. That’s what we will examine tonight.I looked for something to capture the enthusiasm we see today for big data and I found this poemIt conveys the overwhelming sense of opportunity and challenge felt in the industry today.But… it was published in 1939!
  3. It is the hot new fad! Right now.
  4. Tonight I’ll talk about these things. At the end I’ll tell a story of how I have been dealing with these issues and opportunities over the past few year.First, where is all this big data coming from?
  5. Where is it all coming from.?
  6. These are QUALITATIVE changes. There are NEW kinds of data from NEW networks and NEW sources/operators of Applications