Jenna conducted a questionnaire of 15 people aged 15-21 to gather information for a new music magazine targeted at that demographic. She analyzed the results which showed that most respondents were female and between ages 16-20. The top favorite artists were Katy Perry, N-Dubz, and Eminem. Respondents also indicated a preference for pictures over text, articles over Q&As, being informed about upcoming gigs, and winning exclusive prizes through competitions in the magazine.

1. By Jenna Grieves

2. Results from the Questionnaire
 I asked 15 people aged between 15-21 to complete my
questionnaires. I did this because that is the age range
I am targeting my music magazine at.
 Once all of them were completed, I then analysed the
results and have uploaded them to this powerpoint.

3. Gender:
 For my questionnaires, I gave
them to both genders because
we agreed that our magazine
would be aimed at both male
and females.
 From the results we can see
that I asked more females
than males, this is because
there isn’t really many music
magazines which appeal to
females and include features
that they will enjoy reading.
Male
Female

4. Age Range:
 For our questionnaire we were
to ask to ask people with a
range of ages in between our
target audience age range.
 We decided that our target
audience would be aged
between 15-21 so we had to
collect results from people
aged between 15-21.
 The main age range we asked
was 16-20. This is because this
is our age bracket and we
know what people are looking
for in a music magazine.
10--15
16-20
26-30

5. Top 5 Artists:
 We asked them what their
favourite artists were so
that we could get an idea
of what other artists would
appear in the magazine so
that we can link our main
article to fit in with the
rest of the magazine.
 From the results we can
see a mixture of artists but
the top three were:
- Katy Perry
- N-Dubz
- Eminem
Katy Perry
The Wanted
JLS
Rihanna
N-Dubz
The Saturdays
Tinchy Stryder
Beyonce
Taio Cruz
Bruno Mars
Kings of Leon
Jason Derulo
Eminem
Drake
Fall Out Boy
Lil Wayne
Linkin Park
My Chemical Romance
Usher
Timberland
Aggro Santos

6. Pictures or Text:
 I asked people whether they
would prefer more pictures or
text on a double page spread.
 I did this because I wanted to
find out whether to have more
pictures or text on my double
page spread.
 From the results you can see that
everyone voted for pictures
rather than text. I think this is
because people prefer to look at
pictures than read long pieces of
text.
Pictures
Text

7. Q&A’s or an Article
 I asked our target audience
whether they would prefer
to read an interview with a
‘top celebrity’ in and
question and answer or
article form.
 From the results we can see
that they would prefer to
read it as an article
Q&A's
Article

8. Do you want to know about gigs:
 I asked the question if they
wanted to know about
upcoming gigs about the
artists they like.
 From the results we can see
that the majority of people
do what to know therefore
this shall appear as a regular
feature in the magazine.
Yes
No

9. Do you read music magazines:
 I think that this is one of the
most important questions I
asked because it allowed me
to find out whether anyone
read music magazines.
 From this I found out that
only a couple of people read
music magazines. This means
I have to design something
that will draw the target
audience to read the
magazine.
Yes
No

10. If yes please state:
 I asked my target audience that if they answered yes to
the question ‘Do you read music magazines?’
 I did this because I want to know what sorts of music
they were interested in and the layouts of those
magazines to see if I could make mine similar to make
them buy my magazine rather than their normal ones.
 The answers to that question were:
- NME
- Kerrang!
- MOJO

11. Cost for the magazine:
 I asked my target audience
what price would be
appropriate for my music
magazine.
 From the results we can see
that £1.00 - £1.50 was the most
popular. I think this is because
the target audience age 15-21
does not have lots of spare
money to be spending on
magazines so if we keep the
cost down they are more likely
to buy it.
up to £1
£1.00- £1.50
£1.50 - £2.00
£2.00 +

12. Free Gift:
 I asked people whether they
would like a free gift when
they bought their music
magazine.
 From the results we can see
that everyone I asked said
yes. I think this is because
everyone loves getting
something free and it would
make them pick my
magazine over others.
Yes
No

13. If yes what:
 I asked them what they would
like as a free gift with their
magazine.
 I gave them the options of: CD’s,
Posters, Tickets and a chance to
say something different.
 From the results we can see that
tickets proved the most popular
but we know that we can’t give
away free tickets every week so
we would have to come up with
smaller gifts that we could give
away and maybe one every two
months give away tickets
depending on sales.
CD's
Posters
Tickets

14. Win Exclusive Items:
 I asked my target audience
whether or not they would
want the chance to win
exclusive items such as
tickets and iPods.
 From the results we can see
that everyone I asked
wanted to have the chance
to win these items.
 I thought of having
competitions in the form
of crosswords and raffles.
Yes
No

15. Listen to music:
 I asked my target audience
how they listened to music
to see how music fitted in
with their lives.
 From the results we can see
that most people own an
iPod or another form or an
MP3 Player.
 Also one person said that
they listened to music on
YouTube.
iPod
Radio
CD's
TV
Other

16. Music Genres:
 I asked people what music
genres they liked so I knew
the styles of music I should
cover in my magazine.
 From the results you can see
that Pop and R&B came out as
the top 2 most popular music
genres.
 People also gave other genres
that weren’t included in the
list and they were:
- heavy metal
- rap
Rock
Indie
Drum and Bass
Pop
R&B
Classical
Jazz
Folk
Dance
Other

17. Music Sales:
 I asked people where they
bought their music from so I
could include places where
they can buy their music for a
cheaper price than normal
 This also links with the fact
that people voted ‘Download
Illegally’ quite a lot which
shows that they don’t want to
pay for their music.
 The results show that a lot of
people have an iTunes account
so we could include ‘This
Weeks Best Buy on iTunes’
every week so people can buy it
if they want if we have reviewed
it first
iTunes
HMV
Download Illegally
Other

18. Other Comments:
 I left a couple of lines at the bottom of the
questionnaire for people to comment about how else I
could make the magazine more appealing to them to
make it stand out from the rest.
 I got comments like:
- bright colours
- easy to read
- involve the reader (surveys and reviews)