2. Features vs. Benefits
 Tons of new features!
 Know the features
 Sell the benefits

3. Features
 Onsite implementation
 Included
 First month
 Website copy edits
 Much more extensive review
 $10 PhoneTracking Credit
 New content
 Onsite blogs
 PremiumWriters
 Infographics
 Videos
 Press Releases
 Syndication
 Social Sharing
 Twitter Sharing
 Blog engagement

4. Benefits
 Increase traffic and leads
 Create compelling content with
end-user value
 Premium options - build a library
of content that you can share with
your customers
 On your website
 On social media
 Through email marketing
 Diversify your online marketing

5. Differentiate your sales
 SEO is typically a feature sale
business
 Sold by long lists of activities
(most of which don’t help you)
 Lots of links without explaining
the value
 Shift your sales to a benefit based
sales process
 Sell the idea of content marketing
that can be shared with your
current audience and new
audiences
 Sell the idea that measuring
performance and leads is critical
to improve performance

6. Help: Sales Support
 Marketing Collateral
 SEO
 Local
 PPC
 Premium Writer
 Search for “Sales Collateral
Debut”
 Email Campaigns
 Goto the AdminTemplate
library on an email
campaign

7. Help: Keyword Research
 Hire us to spend an
hour putting together
a keyword research
project
 Analyze competitors
 Keyword discovery
 Write opportunity
analysis
 Enter a proposal for
you to edit and send
 $50 – refunded back if
you win the business

8. Build Sales Proposal
 Sales Proposal Master
 Inherit from System Master
 Customize for your business
 View all proposals across
reseller account
 Proposal
 Exist at campaign level
 Add service plans for each
program

9. View Sales Proposal
 Set proposal to Active
 Get link from screen
 Send link and user/pass to
the user
 End user can see proposal
via
 Link
 Proposal Screen

11. Onsite: Advanced SEO Settings
 New field: Keyword AnchorText –Topic orTarget