The document discusses reasons why corporate blogs fail and tips for starting a successful corporate blog. It notes that corporate blogs often fail due to being too much work, having multiple authors, focusing too much on selling, being a lower priority than other publishing, and poor promotion. It then provides advice on getting started such as reading other blogs and commenting, choosing appropriate content types, using consistent design, promoting the blog extensively, and monitoring traffic and comments. Blogging is shown to increase website visits and inbound links.