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Leveraging your Product Management Style | Jennifer McDermott

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How to find and leverage your product management style. Think of yourself as a product and use your existing toolkit to drive better outcomes, and plan your personal roadmap. Originally presented at Digital Xchange Berlin 28th January 2020.

Publié dans : Direction et management
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Leveraging your Product Management Style | Jennifer McDermott

  1. 1. @jenniferlucymcd LEVERAGING YOUR PRODUCT MANAGEMENT STYLE
  2. 2. “One size fits all” Product Management DOES NOT EXIST
  3. 3. Hi! I’m Jennifer McDermott @jenniferlucymcd ● A PRODUCT PERSON (PO & PM) ● 9 YEARS EXPERIENCE DIGITAL PRODUCT + MARKETING ● SME TO ENTERPRISE + AGENCY ● RANGE OF SECTORS mindtheproduct.com/slack jenniferlucymcd
  4. 4. PRODUCT MANAGEMENT is more than just know-how
  5. 5. Personalities leading other personalities TO BUILD GREAT PRODUCTS
  6. 6. The makeup of a “good” Product Manager (according to Harvard Business Review)
  7. 7. The makeup of a “good” Product Manager (according to Harvard Business Review) Style can be leveraged across all of these areas
  8. 8. Style is a combination of... Experiences Personality preferences Values
  9. 9. OK, so how do I find mine?
  10. 10. THINK OF YOURSELF AS A PRODUCT How do you create value?
  11. 11. What’s your CORE VALUE PROPOSITION?
  12. 12. What’s your FEATURE SET?
  13. 13. STRENGTHS WEAKNESSES OPPORTUNITIES THREATS YOUR PERSONAL STYLE SWOT ANALYSIS
  14. 14. START. STOP. CONTINUE.
  15. 15. What’s the JOB TO BE DONE?
  16. 16. SEEK USER FEEDBACK On your style
  17. 17. What’s your PERSONAL ROADMAP? *Roadmaps are subject to change!
  18. 18. What can you do NOW? NEXT? LATER?
  19. 19. THANK YOU @jenniferlucymcd mindtheproduct.com/slack jenniferlucymcd

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