How do you ensure that your social strategy is on the right path? By measuring, of course! In this session, you'll see how to use the data you already have to continually test and improve your social strategy. You can't count on industry stats to work for your community, so you must test, test, and then re-test to make social work for you.
31. Conversation Rate
Applause Rate
Amplification Rate
Number of Audience Comments (or Replies)
Per Post
Number of Favorites/Likes/Plusses
Per Post
Number of Retweets/Shares/Clicks
Per Post