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The Science of Building
Community
By Jennifer Sable Lopez
Director of Community at SEOmoz
@jennita
I’M MUCH
MORE
INTERESTING
ON THE
INTERNET
You’re ready to be interested.
5 Steps.
1. Find Your People
Advocates,
Influencers,
Prospective Clients
1. Find Your People
Followerwonk
@jennita #ID2013
Search what people say
about themselves
Followerwonk
@jennita #ID2013
By hovering over a name, you get more info about the person’s engagement, how often they tweet with
URLs, as well as their retweets. This is an excellent way to see if they’re someone who just spits out
content, or actually engages with their followers.
Followerwonk
@jennita #ID2013
Compare Users to findsimilar followers
Followerwonk
@jennita #ID2013
Twitter Search
@jennita #ID2013
Google+ Search
@jennita #ID2013
Pinterest
@jennita #ID2013
@jennita #ID2013
1. Find Your People
2. Find Their Interests/Passions
Rapportive
@jennita #ID2013
Jackpot baby!
@jennita #ID2013
What types of questions
do they ask/answer
Advanced Searches
@jennita #ID2013
What do they pin??
1.  Find Your People
2. Find Their Interests/Passions
3. What Do They Talk About
Community Content Curation
@jennita #ID2013
http://www.seomoz.org/webinars/social-content-curation
Topsy
@jennita #ID2013
LinkedIn Today
@jennita #ID2013
Rowfeeder
@jennita #ID2013
Rowfeeder
@jennita #ID2013
Rowfeeder
@jennita #ID2013
Twitter Lists
@jennita #ID2013
They *are* good for
something!
1.  Find Your People
2. Find Their Interests/Passions
3. What Do They Talk About?
4. Now, Engage
@jennita #ID2013
Schedule tweets +
Review Analytics
@jennita #ID2013
Connects to the apps
you’re already using
@jennita #ID2013
Content Roundup
Create an email
Write a post
Make a video
@jennita #ID2013
Promoting them = them
promoting you
Talk about what *they* care about
@jennita #ID2013
And what *they* love
@jennita #ID2013
1.  Find Your People
2. Find Their Interests/Passions
3. What Do They Talk About?
4. Now, Engage
5. Test, Test, Test
Bitly links
@jennita #ID2013
Google+ Ripples
@jennita #ID2013
Google+ Ripples
@jennita #ID2013
Facebook Insights
@jennita #ID2013
Top engagement
from “fun” posts
Fun posts
Content
Start With A Question
@jennita #ID2013
Review the Data
@jennita #ID2013
http://danzarrella.com/infographic-exclamation-
points-get-more-retweets-but-fewer-clicks.html
Continually try new things.
Show you’re interested.
Jennifer Sable Lopez
Director of Community at SEOmoz
@jennita
jen@seomoz.org
Thank You

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