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Utilizing Social Media forCustomer Acquisition & Retention             Jennifer Sable Lopez             Director of Commun...
Customer Acquisition = $$?
How To Earn Customersvia Social   Title of presentation(without spending a shit ton of money)
Optimize Social Sharing@jennita #SearchLove
Good, but basic.
In-App Sharing@jennita #SearchLove
Getting better!
Shareable URLs                       #Win@jennita #SearchLove
Show some data@jennita #SearchLove
Now we’re on to something!
“Pay” with a Tweet/Share@jennita #SearchLove
“Pay” with a Tweet/Share@jennita #SearchLove
Social Proof@jennita #SearchLove
Connect G+ to Adwords                           CTR #Win@jennita #SearchLove
Facebook EdgeRank                       181 Likes                       45 Shares                       11 commentsNot too...
Try something new                       271 Likes                       91 Shares                       13 commentsIMAGESF...
Pay For It $$$ Le sigh.@jennita #SearchLove
Uhm… Ask?@jennita #SearchLove
Uhm… Ask?@jennita #SearchLove
KEEP ALL THE CUSTOMERS Title of presentation
Community.                         ehem.@jennita #SearchLove
Social Sign In@jennita #SearchLove
Super, Dumb, EASY@jennita #SearchLove
Social Sign In@jennita #SearchLove
Use that info, to make it EASY@jennita #SearchLove
Want them to contact you?@jennita #SearchLove
Can they find you?Phone, check.Email, check.Social, CHECK.@jennita #SearchLove
Sometimes you gotta         take it off Social@jennita #SearchLove
Examples@jennita #SearchLove
Wow Them!
Save $$                       No, Really.@jennita #SearchLove
Customer Service1st response   =9 hours @jennita #SearchLove
Social Media Manager                          Can answer                          tweets within                          m...
Empower the Manager@jennita #SearchLove
TEST All The THINGS  Title of presentation
O RLY?
Yours *will* bedifferent.
Go forth…Acquire + Retain
Thank You!      Jennifer Sable Lopez      Director of Community      SEOmoz      @jennita
Examples@jennita #SearchLove
Examples@jennita #SearchLove
Examples@jennita #SearchLove
Examples@jennita #SearchLove
Examples@jennita #SearchLove
Examples@jennita #SearchLove
Examples@jennita #SearchLove
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Examples@jennita #SearchLove

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