46. Thank You!
Jennifer Sable Lopez
Director of Community
SEOmoz
@jennita
Notes de l'éditeur
At SEOmoz each touch with a customer costs $6 (should find out how they broke that down)What if you could cut that in half by answering questions even faster via Social Media?You can train your customers to use socialYou'll need a dedicated person
The first step to a good retention program via social is to make sure anyone managing that social channel is empowered to make decisions quicklyOr there must be a quick escalation pathExamples: This will ensure that questions get responded to quickly