Jenny shared examples of tactical recruitment campaigns and innovative ideas that have proven successful in helping organizations with old-school work environments find talent. She discussed ways to start the process of updating your company’s employment branding.
Connect with Jenny on LinkedIn at http://www.linkedin.com/in/jennydevaughn.
2. #recruitDC @RandstadSR @JennyDeVaughn
Agenda
• Introduction
• Randstad Sourceright
• Global Employer Brands
• Steps for Success
• One Requisition at a Time
• Tell a Story
• New Branding Tools
• Best Employer Brands in metro D.C. area
• Thank You
3. #recruitDC @RandstadSR @JennyDeVaughn
Introduction
Jenny DeVaughn
• Senior Director, Center of Expertise
Employment Branding and Social Media
• Consistently ranked as one of the top 10 most connected
women on LinkedIn with 29,000+ first level connections
• Former Social Media Manager at Waste Management, a
global Fortune 500 company
• NASCAR fan
3
5. #recruitDC @RandstadSR @JennyDeVaughn
Randstad Sourceright’s Centers of Expertise
sourcing and recruiting
Provides continuous development, improvement and innovation in RSR's sourcing and recruiting
practices to deliver the most effective and efficient methods of talent identification and acquisition
to our clients.
assessments
Develops assessment solutions and maintains partnership with top assessment providers. Our COE
helps ensure that assessment strategies within our RPO solutions are aligned with business needs to
deliver a significant positive influence on talent quality, cost-effectiveness and strategic impact.
employment branding and social media
Dedicated to developing employment brand strategies that align business objectives and the
aspirations of the individuals who build success. Includes expertise in employer brand development
and the smart application of new tools and innovations for managing our clients’ social media
presence.
diversity and compliance
Provides the expertise to ensure that our talent acquisition efforts align with each client’s compliance
needs and affirmative action plans or other EEO initiatives.
technology
Provides strategy and expertise to drive technology-aligned RPO solutions that deliver business impact.
The COE covers all facets of technology and RPO, from sourcing, social networking and mobile, to
screening, onboarding, applicant tracking, reporting and analytics and new and emerging solutions.
8. #recruitDC @RandstadSR @JennyDeVaughn
Randstad Award
What factors go into where you want to work next?
Download the Report and View all of the Global Award Winners:
http://www.randstad.com/award/welcome-to-the-randstad-award-2013
Video:
http://www.youtube.com/watch?feature=player_embedded&v=t2WEpvZ-xFY#!
11. #recruitDC @RandstadSR @JennyDeVaughn
Employment Branding
Start with Your Individual Brand
• What makes you different and special?
• What are your career and life goals?
• Have you asked your trusted colleagues and mentors for
one-on-one feedback?
• When you Google yourself, do you like the results?
• Do your activities offline and the content you share online
reflect your goals and unique brand?
14. #recruitDC @RandstadSR @JennyDeVaughn
Employment Branding
Steps for Success
1. Research your brand’s positioning, including competitors.
2. Collaborate with partners and non-competitive brands.
3. Set realistic expectations.
4. Recruit internal colleagues for support.
15. #recruitDC @RandstadSR @JennyDeVaughn
Employment Branding
Steps for Success
5. Get buy-in from the decision makers.
6. Start with a small project plan that can be measured.
7. Undesirable outcomes are opportunities to improve.
8. Share positive results on a regular basis to build credibility.
16. #recruitDC @RandstadSR @JennyDeVaughn
Employment Branding
One Requisition at a Time
• Interview high-performing employees to create your
Employee Value Proposition (EVP)
• Research where qualified candidates spend their time online
and offline
• Create campaigns and collateral to maximize emotional
impact of EVP
• Integrate EVP in all communications, job descriptions,
signatures, and more
• Ask new 30-day hires to contribute ideas
17. #recruitDC @RandstadSR @JennyDeVaughn
Employment Branding
Tell a Story like Emma Coats, former Pixar employee
Once upon a time there was ___. Every day, ___. One day
___. Because of that, ___. Until finally ___.
What is your character good at, comfortable with? Throw the
opposite at them. Challenge them. How do they deal?
Putting it on paper lets you start fixing it. If it stays in your
head, a perfect idea, you'll never share it with anyone.
24. #recruitDC @RandstadSR @JennyDeVaughn
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Enhanced Video
JSTN
28. #recruitDC @RandstadSR @JennyDeVaughn
Best Places to Work in Washington, DC
Indeed.com
71,379 jobs added in the last week in Washington D.C.
33% of all website traffic via mobile
29. #recruitDC @RandstadSR @JennyDeVaughn
Top Five Metro D.C. Companies with the Most Content
Glassdoor
• Booz Allen Hamilton
• Deloitte
• SAIC
• Accenture
• Lockheed Martin
For more info:
http://www.glassdoor.com/Reviews/washington-dc-reviews-SRCH_IL.0,13_IM911.htm
33. #recruitDC @RandstadSR @JennyDeVaughn
Stay in touch
Jenny DeVaughn
Randstad Sourceright
Senior Director, Center of Expertise
Employment Branding and Social Media
M 678.595.9777
jenny.devaughn@randstadsourceright.com
http://www.randstadsourceright.com
LinkedIn:
http://www.linkedin.com/in/jennydevaughn
Twitter:
https://twitter.com/jennydevaughn