This presentation gives you a good introduction to mobile marketing and shows a lot of good cases from around the world.

1. From in-active to inter-active From in-active to inter-active MOBILE MARKETING MOBILE MARKETING

2. The 7th mass media From massive block to mini multimedia in just 25 years

3. Did you know that…. 3.3 BILLION MOBILE SUBSCRIBERS WORLDWIDE 1,5 BILLION TV-SCREENS WORLDWIDE 850 MILLION CARS WORLDWIDE

5. Everybody wants to go mobile

6. An introduction to me and my company

7. Me! Jens Friis Work for Responsfabrikken in the Business Development department Been in the business of mobile marketing for more than 5 years Conceptualize and implement mobile marketing solutions

11. What is mobile marketing?

14. Stats and facts

15. Growing numbers

20. A picture speaks a thousand words

21. Globally, there are twice as many active users of SMS as there are active users of e-mail. SMS is typically read within an average of 15 minutes after receipt and responded to within 60 minutes. While 65% of e-mail is spam, less than 10% of SMS is spam.

24. Did you know that…. More 500.000 downloads Why dont you just shut up!!

25. Cases from around the world

27. Even the pope is texting to the people

28. Texting Elephants in Africa The elephants is equipped with a transmitter. If the elephant gets out of its territory an SMS is send to the staff. The staff can then trace down the elephant via GPS and get it back on track.

29. Crazy Frog – crazy numbers

30. Toothing in Everton FC Goodison Park will be interacting with the fans through their mobile phone - offering news, offers and exciting applications via bluetooth

32. Obama goes mobile 2.9 million U.S. mobile subscribers received a text message from the Obama campaign

33. Text the moment – Absolute Vodka

34. The Lynx effect

35. IKEA launches mobile loyalty program

37. Text my shirt

38. Guld korn – danish cerials Moblog from their tour around Denmark

39. Craftsmen going mobile De 2.400 medlemmer får en gratis gave:

41. What will the future bring?

42. YOU GOT THE MESSAGE

43. C U ON THE PHONE www.responsfabrikken.dk