From in-active to inter-active From
in-active to inter-active MOBILE MARKETING MOBILE MARKETING

The 7th mass media From
massive block to mini multimedia in just 25 years

Did you know that…. 3.3
BILLION MOBILE SUBSCRIBERS WORLDWIDE 1,5 BILLION TV-SCREENS WORLDWIDE 850 MILLION CARS WORLDWIDE

Consider your own life: <ul><ul><li>What
do you take with you when you leave the house? </li></ul></ul><ul><ul><li>Most likely you answered: mobile phone, keys and wallet. </li></ul></ul>

Everybody wants to go mobile

An introduction to me and
my company

Me! Jens Friis Work for
Responsfabrikken in the Business Development department Been in the business of mobile marketing for more than 5 years Conceptualize and implement mobile marketing solutions

My Phone: <ul><li>Sony Ericsson K810
with a 2 gb memorycard </li></ul><ul><ul><li>Pictures: 150 mb – 287 pictures </li></ul></ul><ul><ul><li>Videos: 80 mb – 51 videos </li></ul></ul><ul><ul><li>Music: 728 mb – 206 songs </li></ul></ul><ul><ul><li>Themes: 6,4 mb – 34 themes </li></ul></ul><ul><ul><li>Wapsites: 70 kb – 42 bookmarks </li></ul></ul><ul><ul><li>Games: 5,6 mb – 26 games </li></ul></ul><ul><ul><li>Programmes: 15 mb – 13 programmes </li></ul></ul><ul><ul><li>Other stuff : 6 mb – 8 documents </li></ul></ul>

Responsfabrikken and ctrl Mobile –
short facts <ul><li>Responsfabrikken was founded in 2001 </li></ul><ul><li>ctrlMobile was founded in 2005 </li></ul><ul><li>Represented in Denmark, Norway, Brazil, Mexico and Kenya. </li></ul><ul><li>Around 70 employees overall. </li></ul><ul><li>All the employees come primarely from the telco, marketing and media business </li></ul><ul><li>We have made more than 1200 mobile marketing solutions for 400 different customers. </li></ul>

What we do - One-Stop-Shop
Professional mobile counseling We design, develop and implement digital and mobile marketing solutions. <ul><li>We are split up in to four </li></ul><ul><li>different departments: </li></ul><ul><ul><li>- Consultants </li></ul></ul><ul><ul><li>- Business development </li></ul></ul><ul><ul><li>- Project management </li></ul></ul><ul><ul><li>- Technical implementation </li></ul></ul>

What is mobile marketing?

What is Mobile marketing? <ul><li>Anywhere
- anytime </li></ul><ul><li>Mobile marketing is mostly intiated by the user </li></ul><ul><li>From exposure to involvment </li></ul><ul><li>Get in the pocket </li></ul><ul><ul><li>Mobile marketing reaches the users where marketing have not been before </li></ul></ul><ul><li>Perfect tracking and response media </li></ul>

Media integration <ul><li>Mobile marketing is
easy to integrate with ”traditional” media </li></ul><ul><li>Mobile marketing kan move the users between different media </li></ul><ul><ul><li>e.g from add  SMS  web </li></ul></ul>” Flower Power” Mobile Marketing TV Radio Print Web POS Outdoor SMS/MMS IVR M-portal Moblogs Branded content

Stats and facts

Growing numbers

One hour – a lot
of messages <ul><li>During this seminar around </li></ul><ul><li>1,4 million text messages is send in Denmark </li></ul>In Denmark 380 text messages is send every second <ul><li>How many have you </li></ul><ul><li>send to your customers? </li></ul>

Addiction or love? <ul><li>Every tenth
European feels addicted to their phone </li></ul><ul><li>Every third European between 16 and 25 sees their mobile phone as their most important item </li></ul>

SMS – the killer application
<ul><li>3,8 million British suffer from text related injuries </li></ul>

Smile you are on! 
<ul><li>9 out of 10 pictures is taken with a mobile phone </li></ul>

A picture speaks a thousand
words

Globally, there are twice as
many active users of SMS as there are active users of e-mail. SMS is typically read within an average of 15 minutes after receipt and responded to within 60 minutes. While 65% of e-mail is spam, less than 10% of SMS is spam.

Willingness <ul><li>Targeted mobile advertising messages
- a hit with Britain’s 11-20 year olds </li></ul>

Did you know that… <ul><li>160
million new subscribers in nine months in India (2007) </li></ul><ul><li>In Africa the number of subsribers rose 33% in one year (2007) </li></ul>

Did you know that…. More
500.000 downloads Why dont you just shut up!!

Cases from around the world

The third screen <ul><li>The mobile
phone is the so-called third screen of marketing opportunity, with the first being television and the second being the computer </li></ul>

Even the pope is texting
to the people

Texting Elephants in Africa The
elephants is equipped with a transmitter. If the elephant gets out of its territory an SMS is send to the staff. The staff can then trace down the elephant via GPS and get it back on track.

Crazy Frog – crazy numbers

Toothing in Everton FC Goodison
Park will be interacting with the fans through their mobile phone - offering news, offers and exciting applications via bluetooth

Did you know that.. <ul><li>570
000 dowloaded &quot;Respect for Grandiosa&quot; as ringtone. </li></ul><ul><li>Over 40 000 dowloaded Grandiosa wallpaper </li></ul>Grandiosa Pizza - Norway

Obama goes mobile 2.9 million
U.S. mobile subscribers received a text message from the Obama campaign

Text the moment – Absolute
Vodka

The Lynx effect

IKEA launches mobile loyalty program

The unborn <ul><li>New ways of
using iphone applications in mobile marketing </li></ul>

Text my shirt

Guld korn – danish cerials
Moblog from their tour around Denmark

Craftsmen going mobile De 2.400
medlemmer får en gratis gave:

QR-CODES <ul><li>Ready to QR? </li></ul>

What will the future bring?

YOU GOT THE MESSAGE

C U ON THE PHONE
www.responsfabrikken.dk