Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

THE NEW GOLDEN AGE OF PUBLISHING

Presentation held by Juergen Boos at the:
1st International Congress of Digital Books 29 – 31 March, Sao Paulo, Brazil

  • Identifiez-vous pour voir les commentaires

THE NEW GOLDEN AGE OF PUBLISHING

  1. 1. THE NEW GOLDEN AGE OF PUBLISHING 1st International Congress of Digital Books 29 – 31 March, Sao Paulo, Brazil www.book-fair.com
  2. 2. 1.7 billion internet users worldwide
  3. 3. There are 126 million blogs online
  4. 4. 400 million active Facebook users worldwide
  5. 5. 5 billion pieces of content are shared on Facebook each week
  6. 6. 50 million messages are posted to Twitter per day
  7. 7. 6 million page views per minute on Facebook
  8. 8. Every 60 seconds, 24 hours of video footage is uploaded to YouTube
  9. 9. In the new age of publishing… everyone is consuming content online
  10. 10. 61% of Americans get their news online
  11. 11. 42.000 new blogs are registered every day
  12. 12. Publishing tools are now available to everyone
  13. 13. Wattpad offers over 100.000 self published E-Books
  14. 14. Attention is the new currency
  15. 15.
  16. 16. And WE need to be online too
  17. 17. The New Golden Age of Publishing a new world with new rules
  18. 18. Distribution is not a limitation Book Book
  19. 19. The digital footprint
  20. 20. GOOD NEWS!
  21. 21. Sold You know how to compete You know how to sell You know to whom to sell
  22. 22. GOOD NEWS! BETTER
  23. 23. Now you have the tools to improve you knowledge
  24. 24. Working in the New Golden Age of Publishing
  25. 25. B2C C2B
  26. 26. $ 6.5 Mio 1,573,484 followers <ul><li>Measurable results </li></ul><ul><li>sales </li></ul><ul><li>customer growth </li></ul><ul><li>Relationship building </li></ul><ul><li>customer service </li></ul><ul><li>customer loyalty </li></ul><ul><li>company reputation </li></ul>
  27. 27. 19.592 views > 6.000 videos <ul><li>Measurable results </li></ul><ul><li>views </li></ul><ul><li>crowdsourcing </li></ul><ul><li>Relationship building </li></ul><ul><li>interaction </li></ul><ul><li>personal connection to the content </li></ul>
  28. 28. 85 million copies 378 English language fan sites … <ul><li>Measurable results </li></ul><ul><li>sales </li></ul><ul><li>fan websites </li></ul><ul><li>web traffic </li></ul><ul><li>new products </li></ul><ul><li>Relationship building </li></ul><ul><li>defined community </li></ul><ul><li>viral marketing </li></ul>
  29. 30. Online relationships work like real relationships… talk & listen
  30. 31. How to fullfill your customers' wishes
  31. 32. Make your content flexible
  32. 33. e.g. XML Start <ul><li>Book </li></ul><ul><li>enhanced Book </li></ul><ul><li>print on demand </li></ul><ul><li>E-Book </li></ul><ul><li>App </li></ul><ul><li>future book </li></ul>…
  33. 36. Extended value chain
  34. 38. CUSTOMER
  35. 39. Books are experiences
  36. 40. We are now in the content business
  37. 41. Let's do it!
  38. 42. CONTACT Juergen Boos Frankfurt Book Fair [email_address] © Frankfurter Buchmesse THANK YOU! This presentation will be available online at www.book-fair.com/golden-age

×