Organic reach has decreased drastically over the past few years on Facebook. As a result, Marketers invest more time, money and effort to create good content to get higher engagement and boosting their content.
This leads the management or client often questioning: Is my investment in social media really paying off?
Through this guide you will learn:
1. How to measure your social media ROI
2. How you can optimize your adspend through top quality content and better targeting