There are key things that will give you a much better chance at success. While these are well documented in numerous books, articles, and videos - there are still many stakeholders that don't subscribe to some basic truths, like: product decisions should be based on evidence, or having dedicated UX Designers on product teams. Jeremy will go over his top ten questions to ask any team to see if they're heading toward launching a great product experience. This presentation was originally given @ Refresh Dallas on 2/12/15